M Commerce Analysis

Retailer Applications Analysis by mobiTeris contact@mobiteris.com

myStarbucks and Starbucks Mobile Card Presence:*** Location:* Engagement: 0 Use Starbucks mobile apps to search for the nearest starbucks, design your favorite drinks, check and refill balance, customize order & pay for the drink with your phone. Go from being handy to an indispensible app with mobiteris engagement features which is sure to leave a sweet spot in every coffee lover’s heart. Some simple enhancements: (a) consolidate the apps; (b) order completion from within the app; (c) notify the app when order is ready; (d) make re-ordering seamless; (e) sense location if customer is already in the store

Whole Foods Market Recipes Presence:**** Location:* Engagement: 0 No more vacant stares at your fridge or pantry,, scratching your head about what to cook. With Whole Foods Market Recipes you can search & filter by categories and get detailed recipes with ingredients and method to cook . You can also get get recipe suggestions when you punch in ingredients on hand. The app is high on presence but weak in location and engagement categories. Leverage mobiteris wholesome offerings to build lasting, organic relationships with your customers.

Target Presence:***** Location:** Engagement: 0 With Target’s easy to use app you can lookup weekly deals, products, reviews and best of all find out whether items you want to buy are available at your nearest Target. If available, the user can get information on the aisle placement of the product! Target app has certainly made shopping convenient but make it a rewarding experience with the addition of mobiTeris location and engagement features. With the addition of these features customers couldn’t agree more with Target’s tagline “Expect More Pay Less”

Chipotle Presence:*** Location:* Engagement: 0 Chipotle’s app takes fast food casual dining to new heights. Finding the closest Chipotle, ordering multiple items with different combinations, drinks and sides, paying and adding any special notes to your mobile order is a breeze. The app is sure to draw the loyal fans and we can’t help but wonder how much more amazed and rewarded they would feel with mobiTeris location and engagement features. Some simple enhancements: (a) notify the app when order is ready; (b) make re-ordering seamless; (c) sense location if customer is already in the restaurant (d) add “dine-in or take-out” option

Best Buy Presence:***** Location:* Engagement: 0 Best Buy’s iphone app facilitates both regular customers as well as gamers to search & browse product categories, weekly deals, read reviews, store location and item availability and purchasing. As with other retail applications it lacks on the location and engagement features. By leveraging mobiTeris they could build a strong and interactive relationship with their active customer communities.

Barnes & Noble Presence:***** Location:* Engagement: 0 Barnes & Nobles has two applications. The B&N Bookstore enables customers to browse and purchase books, music CD’s and movie DVD, read reviews, reserve it at your closest B&N store, read author reviews and little sample snippets etc. In addition to the store location, hours and amenities the app also lists events at each location. The ereader app has 700,000 ebooks in various categories. Customers can read free samples or pay and download the entire book. With personalized mobiTeris location and engagement features the B&N apps should be a real dream for book lovers everywhere.

The End

Six Retailers with Mobile Applications Capability Analysis Mobile Starbucks Target Whole Best Buy Barnes & Burger King Chipotle Features Foods Nobles Presence Search X     X X Keywords Product Review X  X   X X Feeds Catalog      X  Presentation My Favorites/      ?  Cart/wish list GPS Store      Limited  Locator Location Location Based X  X   X X Inventory Location Based X Limited Limited Limited X Limited X Promotions @ Register X X X X X X X Shake & Save Store Card  X X X X X X Fast Order X X X X X   Engagement Social X X X X X X X Campaigns Deal Insider X X X X X X X Together X X X X X X X Shoppers Shoot & Share X X X X X X X Social, etc. Engagement X X X X X X X Discount

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M Commerce Analysis

by murgesh on Sep 25, 2009

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M Commerce Analysis — Presentation Transcript