IPL

4,334 views
4,109 views

Published on

Published in: Business, Sports, News & Politics
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,334
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
490
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

IPL

  1. 1. IPL: BIRTH OF CRICKETAINMENT - sports marketing by Board of Control for Cricket in India
  2. 2. Accident that lead to Birth of IPL
  3. 3. GOVERNING COUNCIL <ul><li>Chairman - Mr Rajeev Shukla </li></ul><ul><li>OTHER MEMBERS </li></ul><ul><li>Mr. Arun Jaitley </li></ul><ul><li>Mr. M.P.Pandev </li></ul><ul><li>Dr. Ganga Raju </li></ul><ul><li>Mr. Sanjay Patel </li></ul><ul><li>Mr. Amitab Chaudhry </li></ul><ul><li>Mr. Ravi Shastri </li></ul><ul><li>Mr. Aniruth Chaudhry </li></ul>
  4. 4. ORGANIZATION & WORKING <ul><li>It works on the franchise-system based on the American style of hiring players and transfers. </li></ul><ul><li>The franchises will own the team for a period of ten years. The franchisee, can, at a later stage list the team on the stock exchange and trade. </li></ul><ul><li>Indian Premier League also introduced the concept of Icon player. </li></ul>
  5. 5. Facts on IPL <ul><li>In 2010, IPL became the first sporting event ever to be broadcast live on YouTube . </li></ul><ul><li>Its brand value is estimated to be around  $ 3.67 billion in fourth season. </li></ul><ul><li>IPL is the second highest-paid league, based on first-team salaries on a  pro rata  basis, second only to the  NBA .  </li></ul><ul><li>It is estimated that the average salary of an IPL player over a year would be $3.84 million </li></ul>
  6. 6. ECONOMICS OF IPL EXPENSE <ul><li>Franchisee fee - franchise fee paid to IPL. </li></ul><ul><li>Player acquisition cost - player costs was determined in the auction. </li></ul><ul><li>Stadium Hire Charges </li></ul><ul><li>Star ambassadors </li></ul>
  7. 7. ECONOMICS OF IPL REVENUE <ul><li>Broadcast rights - WSG and Sony for $1.026 billion for 10 years </li></ul><ul><li>Sponsorship - title sponsorship fee of over $50 mn paid by DLF </li></ul><ul><li>Ticket sales </li></ul><ul><li>In-stadia advertising </li></ul>
  8. 8. What's in it for everybody?   <ul><li>For BCCI : </li></ul><ul><li>- the most lucrative formats of cricket. </li></ul>
  9. 9. What's in it for everybody? <ul><li>For Government of India : </li></ul><ul><li>- an additional source of revenue </li></ul>
  10. 10. What's in it for everybody? <ul><li>For IPL franchise owners : </li></ul><ul><li>- a big return on investment. </li></ul>
  11. 11. What's in it for everybody?   <ul><li>For broadcasters : </li></ul><ul><li>- cricket increases the TRPs (Television Rating Point). </li></ul>
  12. 12. What's in it for everybody? <ul><li>For Co-sponsors : </li></ul><ul><li>- a platform which can strengthen their Brand Image. </li></ul>
  13. 13. What's in it for everybody? <ul><li>For cricketers : </li></ul><ul><li>- an opportunity to display their skills for youngsters. </li></ul>
  14. 14. What's in it for everybody? <ul><li>For people beyond cricket : </li></ul><ul><li>- first time singing and dancing in cricket. </li></ul>
  15. 15. Future of IPL <ul><li>T20 is going to be the missionary of the cricketing world. </li></ul><ul><li>The average value of players is set to increase every year in the IPL auction. </li></ul><ul><li>IPL 5 (2012) will be played between April 4 th to May 27 th 2012 . </li></ul>
  16. 16. Teams for IPL 5 (2012) <ul><li>Chennai Super Kings (Current Champions) </li></ul><ul><li>Royal Challengers Bangalore </li></ul><ul><li>Mumbai Indians </li></ul><ul><li>Kolkata Knight Riders </li></ul><ul><li>Deccan Chargers </li></ul><ul><li>Kings XI Punjab </li></ul><ul><li>Delhi Daredevils </li></ul><ul><li>Rajasthan Royals </li></ul><ul><li>Pune Warriors India </li></ul>
  17. 17. CONCLUSION <ul><li>  When it comes to sports, Cricket in India is often referred to as ‘ fever ’.  </li></ul><ul><li>Thus Cricket is almost a religion in India . </li></ul><ul><li>Though Hockey is the national game of India, it lost its pre-eminence due to the emergence of Cricket and of course, the team’s consistent underperformance in the game. </li></ul><ul><li>So it must be made “ National Game of India ”. </li></ul>

×