Viability• Online game websites host hundreds, some even thousands of games that are free to play. So to generate revenue ads are placed on the website. Miniclip is the largest an most profitable online game websites. According to WorthofWeb.com they estimate Miniclip gets 1,346,015 Daily Visits generating a Daily Revenue of $9,288, Monthly Revenue of $278,640 and $3,343,680 Annual Earnings. They estimate Miniclips Overall net worth is $ 32,478,740 (http://www.worthofweb.com/website-value/miniclip.com)• In an interview Rob Small (CEO and Co-Founder) said ‘Miniclip, which has been profitable from year 1, generated between 20 and 30 million euros in revenue in 2010, Small told us. Most of that comes from advertising, but the company also sells subscriptions and virtual goods, and is betting big on mobile, especially iPhone and Android.’ (http://articles.businessinsider.com/2011-01- 21/tech/29962467_1_social-games-facebook-miniclip-com)• Thanks to Google we now have ‘AdSense’. AdSense works with millions of advertisers to help deliver high quality relevant ads, resulting in more revenue for you. It works by you pasting ad code on your site. In a real-time auction, advertisers bid to show in your ad spaces . The highest paying ad will show on your site. AdSense then handle the process of billing all advertisers and networks for the ads on your site, to make sure you receive your payments.
Audience Profiling• BBFC (British Board of Film Classification) did research to improve understanding of what players enjoy about video games and to explain their preferences for particular games. I’ve pulled out some of the findings to help me define and target my audience.• Gender :• Female - female gamers tend to play less first person shooters, sports and hack and slash games, they seem to prefer more relaxed games such as puzzle’s or games like ‘The Sims’ a ‘strategic life simulation’ game.• Male – where as females stay calmer when gaming, males don’t they have this drive for competition, for the social rewards the bragging rights, playing against each other and help one another. Its fair to say that males are more inclined to hack and slash, first person shooters and sports games.• http://www.sbbfc.co.uk/Assets/documents/BBFCVideoGamesReport.pdf
Audience Profiling• Competition – This bring an appeal to games, it’s a sense of achievement, they want to win, get to the next level, or get the highest score. “Problem Resolution” is key o progression in games. So gamers are continually confronted with another little problem that opens the door to the next.• Why Play Games? – Mainly gamers play games because they enjoy it. Games can be rewarding in many ways. And is an easy absorbing way to pass the time that compares well with the alternatives of chatting, reading, playing a board game, watching TV or a film. Gamers are able to escape their everyday lives, into a alternate environment that is structured by safe learnable, reliable rules. Gamers are in control, and when something happens, they have made it happen it gives them sense of achievement.• Gameplay – Surprisingly storylines appear to be quite weak in the overall appeal to the game. Gamers may have some curiosity about how the element within the game will come together, but they are more concerned about solving problems and making progression through the game. For example “Tomb Raider” gamers steadily unlock the inevitable narrative they are not held by the story, but by the problem solving.
Age Groups6543 Male Female210 15 - 17 18 - 20 21 - 24 25 +
How often do you Play Games?7654 Male3 Female210 All The time Often Sometimes Never
What type of games do you play?987654 Male32 Female10
Which do you prefer? Games that …6543 Male2 Female10 Focus on High Follow Narrative Upgrade Games other Scores
Focus GroupI held a focus group of 4 people to discuss what makes anappealing online casual game, and what my game shouldinclude. From this I was able to find out the name play a majorrole in the appeal, if it doesn’t sound good it they wont play it.They said the game needs to have a unique quality to it, and theartistic style will make the game all the more worth whileplaying. I then asked ‘what do you like to see in a short casualgame?’ They said it has to be different each time, it needschallenging objectives and it has to be simple yet entertaining.
Audience Profiling• Looking at the research from BBFC as well as my own I have been able to narrow down and distinguish my target audience. My estimated age group is 12+. My audience is going to be mainly casual male gamers, who like strategic adventure games, that can stimulate Competition. When designing my game I will take this information into consideration and make it suitable for this audience.
Popular Arcade GamesFor my research I decided to look at popular online games from various websites. Howevermost of the website I came across didn’t include game ratings and/or hits (number of timesplayed). They mainly just displayed there current ‘Popular Games’. http://www.freewebarcade.com/Site -http://www.notdoppler.com/
Popular Arcade Games I started off my research looking at popular arcade games from various platforms such as Xbox and Mobilehttp://www.reviewtrax.com/bestof2012/xbla https://play.google.com/store/apps/category/AThis shows Xbox’s most popular/downloaded RCADE?feature=category-navgames of 2012 This is the top paid games on the ‘Google Play’ Market.