Social Media Vs. Search Engine Optimization Your Best Bet
by Open Global Marketing on Oct 26, 2009
- 1,793 views
Many clients and prospects ask SEO (define) professionals to prioritize their organic optimization strategies. What's the most important component of an SEO campaign? Is it keyword selection and placem...
Many clients and prospects ask SEO (define) professionals to prioritize their organic optimization strategies. What's the most important component of an SEO campaign? Is it keyword selection and placement? Link development is certainly essential. But where does it fall in the list of SEO priorities?
Every SEO expert will give you a different answer.
The Foundation of Successful SEO
The foundation of a successful SEO program consists of the following building blocks:
* Keyword-rich text. The majority of a site's pages should contain the words and phrases the target audience types into search queries. Pages should appear somewhat focused on these important keyword phrases, and the phrases should be featured prominently on the page. Otherwise, the page won't convert well or receive consistent search engine traffic over time. Keyword research and copywriting for individual HTML tags are a part of this building block.
* Information/site architecture and page layout. Search engines and end users must be given easy access to keyword-rich content. How text, graphic images, and multimedia files are arranged on a page tells search engines and site visitors which content the site owner believes is most important. URL structure and technical architecture figure into that as well.
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