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Ux presentation

  1. 1. User Experience Study Zayed University library website brief report
  2. 2. Why do a UX study <ul><ul><li>Reducing unnecessary features </li></ul></ul><ul><ul><li>Improve overall usability of the system </li></ul></ul><ul><ul><li>Expedite design and development </li></ul></ul><ul><ul><li>Effective and efficient communication </li></ul></ul><ul><ul><li>Understandable  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>Site Objectives   User Needs
  3. 3. Research Methods <ul><ul><li>Task Analysis </li></ul></ul><ul><ul><ul><li>10 tasks prepared by library staff </li></ul></ul></ul><ul><ul><ul><li>audio and screen capture </li></ul></ul></ul><ul><ul><ul><li>student profiling, (2x ABP, COL, MAJ) </li></ul></ul></ul><ul><ul><ul><li>include faculty and staff </li></ul></ul></ul><ul><ul><li>Survey </li></ul></ul><ul><ul><ul><li>10 questions </li></ul></ul></ul><ul><ul><ul><li>online </li></ul></ul></ul><ul><ul><ul><li>administer with ABP, COL, MAJ and FAC/STAFF </li></ul></ul></ul><ul><ul><li>Metrics </li></ul></ul><ul><ul><ul><li>Kamplye - Contextual Inquiry </li></ul></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><ul><li>Crazy Egg </li></ul></ul></ul>
  4. 4. Contextual Inquiry Kampyle.com <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>the design of the website doesn't look good or professional. many said so and i think it can be improved. the content is not clear, i always have trouble in finding the thing am looking for !! the sources is not enough to academic study </li></ul>
  5. 5. Metrics analytics.google.com <ul><li>08Aug 2007 to present </li></ul><ul><li>280405 visits </li></ul><ul><li>905368 pageviews </li></ul><ul><li>3.23 pages/visit </li></ul><ul><li>39.99% bounce rate </li></ul><ul><li>2.39 time on site </li></ul><ul><ul><li>healthy number of visitors </li></ul></ul><ul><ul><li>more than 3 pages per visit, (good/bad?) </li></ul></ul><ul><ul><li>losing almost 40% of your visitors, (bounce) </li></ul></ul>
  6. 6. Metrics analytics.google.com <ul><li>08Aug 2007 to present </li></ul><ul><li>Visitors from 182 countries </li></ul><ul><li>  </li></ul><ul><li>Top 10 visitors </li></ul><ul><li>UAE, US, UK, India,  </li></ul><ul><li>Egypt, Canada, KSA </li></ul><ul><li>AUS, Philippines, Germany </li></ul><ul><li>Visits per city </li></ul><ul><li>Dubai 166285 </li></ul><ul><li>Abu Dhabi 69715 </li></ul>
  7. 7. Metrics analytics.google.com <ul><li>08Aug 2007 to present </li></ul><ul><li>Top Content, (% pageviews) </li></ul><ul><li>Home Page - 30.84% </li></ul><ul><li>Find Articles - 13.70% </li></ul><ul><li>Find Books - 11.07% </li></ul><ul><li>Database by title - 5.87% </li></ul><ul><li>UAE Law - 4.48% </li></ul><ul><ul><li>Opportunity to combine top 3, (home & search) </li></ul></ul><ul><ul><li>What is UAE Law? </li></ul></ul>
  8. 8. Metrics analytics.google.com <ul><li>08Aug 2007 to present </li></ul><ul><li>Search </li></ul><ul><li>  </li></ul><ul><li>75615 visitors via search </li></ul><ul><li>20501 keyword used </li></ul><ul><li>Top 10 keywords </li></ul><ul><li>Zayed University, UAE laws, uae law, جامعة زايد , blackboard, zu, uae federal law, uae statistics, master emba, library </li></ul>
  9. 9. Metrics crazyegg.com <ul><li>Home Page </li></ul><ul><li>1000 visits </li></ul><ul><li>283 clicks </li></ul><ul><li>2 days </li></ul><ul><ul><li>Focus is on Catalog and Databases </li></ul></ul><ul><ul><li>No clicks on 3 major links </li></ul></ul><ul><ul><li>More clicks on left than right list </li></ul></ul><ul><ul><li>717 visits bounce </li></ul></ul>
  10. 10. Metrics crazyegg.com <ul><li>Library Catalog </li></ul><ul><li>1000 visits </li></ul><ul><li>2150 clicks </li></ul><ul><li>8 days </li></ul><ul><li>  </li></ul><ul><ul><li>Most clicks are in the search area </li></ul></ul><ul><ul><li>Some clicks in top navigation </li></ul></ul><ul><ul><li>A few click in </li></ul></ul><ul><ul><ul><li>Google Book Search </li></ul></ul></ul><ul><ul><ul><li>Books in Print </li></ul></ul></ul><ul><ul><ul><li>Ebrary </li></ul></ul></ul><ul><ul><ul><li>Safari </li></ul></ul></ul>
  11. 11. Metrics crazyegg.com <ul><li>Library Databases </li></ul><ul><li>1000 visits </li></ul><ul><li>270 clicks </li></ul><ul><li>5 days </li></ul><ul><ul><li>Navigation is unused </li></ul></ul><ul><ul><li>All databases and General are most clicked </li></ul></ul><ul><ul><li>4 clicks via the Extranet </li></ul></ul><ul><ul><li>No clicks on the instructions </li></ul></ul>
  12. 12. Task Analysis <ul><li>1.Please get back to the library homepage. </li></ul><ul><ul><li>2/8 students didn't realize that the catalogue open a new browser window. </li></ul></ul><ul><ul><li>Hit &quot;back&quot; button to return to homepage. </li></ul></ul><ul><li>  </li></ul><ul><li>2. You are looking for a book in the library. Where is the library catalogue to search for books? </li></ul><ul><ul><li>Students are comfortable with these tasks.  </li></ul></ul>
  13. 13. Task Analysis <ul><li>3. How do you suggest a book to the library? </li></ul><ul><ul><li>&quot;Suggesting&quot; vs &quot;recommending&quot; vs &quot;requesting&quot;. </li></ul></ul><ul><li>  </li></ul><ul><li>4. How do you look up what books you have checked out? </li></ul><ul><ul><li>Very little knowledge and interest.  </li></ul></ul>
  14. 14. Task Analysis <ul><li>5. Please find out how long you can borrow a book for, and the policy for renewal. </li></ul><ul><ul><li>Most students found &quot;library information&quot; on the right hand side.   </li></ul></ul><ul><ul><li>Click &quot;library rules and policy&quot; on the left hand column rather than the &quot;borrowing material&quot; on the right hand column. </li></ul></ul>
  15. 15. Task Analysis <ul><li>6. You are stuck with your research and you need help from someone working at the library. Where can you find help? </li></ul><ul><ul><li>If the student is on the homepage, they locate the link fairly easily.   </li></ul></ul><ul><ul><li>One student used the &quot;mail&quot; icon.   </li></ul></ul><ul><li>  </li></ul><ul><li>7. You are an education student and are looking for curriculum resources. Where should you go? </li></ul><ul><ul><li>Students have some knowledge of the CRC- but does it need to be on the homepage?  </li></ul></ul>
  16. 16. Task Analysis <ul><li>8. You are to cite your assignment in APA style. Where can you find information about that? </li></ul><ul><ul><li>Some students didn't see the link on the homepage. </li></ul></ul><ul><li>  </li></ul>
  17. 17. Identified Problems <ul><li>1. The language is not suitable for our audience. </li></ul><ul><li>2. The two column format doesn't work.   </li></ul><ul><li>3. Too many new windows open. </li></ul><ul><li>4. No global navigation. </li></ul>
  18. 18. Research & Development Plan <ul><li>To introduce an iterative research and development cycle </li></ul><ul><li>  </li></ul><ul><li>1st Cycle , (semester1, week 10) </li></ul><ul><ul><li>Review existing website </li></ul></ul><ul><ul><li>Prototype new design </li></ul></ul><ul><ul><li>Test prototype </li></ul></ul><ul><ul><li>Make Recommendations </li></ul></ul><ul><ul><li>Produce a work schedule </li></ul></ul><ul><ul><li>Make change </li></ul></ul><ul><li>  </li></ul><ul><li>2nd Cycle , (semester 2, week 10) </li></ul><ul><li>Repeat the cycle each semester </li></ul>