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AIS Pilot project

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  • 1. AIS Pilot Project e-Books, p-Books and g-Books Danny Munnerley Instructional Designer Center for Teaching and Learning Zayed University, Dubai, United Arab Emirates
  • 2. Presentation Outline
    • ZU Context - a snapshot
    • The AIS textbook brief
    • The Production Model
    • Demonstration
    • Outcomes
    • Q&A
  • 3. Zayed University - a snapshot
    • Established 1998 to educate UAE national women
    • Campus in Dubai and Abu Dhabi
    • Small to Medium sized University
    • Currently 3000 students
    • 5 Colleges, A&S, IS, BUS, COMM, NQS
    • 3 Outreach Centers, ITI, Smart Square, CBEX
    • 2nd Language University, (Extensive English Language Program)
    • Laptop University
    • IT Systems, (Blackboard, Banner, FAP etc..)
    “ Zayed University shall become the leading university in the region, embodying the same rigorous standards and intellectual elements found in major universities throughout the world.” H.E. Sheikh Nahayan Mabarak Al Nahayan President of Zayed University.
  • 4. The Center for Teaching and Learning
    • Newly formed unit of 6 Full Time, 2 Part Time persons
    • Projects
      • E-Portfolios
      • Web Standards and Accessibility initiative
      • Learning Content Development
        • Full Production, (web, print, interactive, multimedia)
        • Assisted Production , (Faculty Multimedia Development room)
      • Blackboard Support
      • Professional Development Program, (2 trainers)
      • IT Liason
      • e-Books & p-Books
        • Advisory role
        • 14 books in various stages of production
        • Deadlines ranging from 2006-2010
        • All to include print and electronic versions
        • AIS Pilot Project
  • 5. AIS Pilot Project
    • Accounting Information Systems
    • College of Business Science
      • Collaboration with CTL
      • Translation of existing textbook
      • Multi-level Authoring, (team project)
      • To include print and electronic versions
      • Includes supplementary materials, (Video/Audio, Interactive, Quiz, Assessment, Discussion)
      • Integration into LMS, (Blackboard/WebCT, Moodle)
      • Re-usable
      • Standards Compliant
        • Validate WCAG 2.0, XHTML, CSS, (W3C)
        • Rich Metadata, (open ebook, Dublin core, Mets)
      • English/Arabic languages
      • Mixed audience in a culturally sensitive environment
  • 6. Sensitivity US Version UAE Version
  • 7. The Content
    • Traditional text based book, (Index, Chapters, Glossary, Images etc..)
    • Arabic Summaries, (UTF 8)
    • Interactive Learning Objects, (scenarios, games, puzzles)
    • Video, (Interviews with AIS professionals)
    • Audio, (Spoken glossary in Arabic)
    Web Based e-textbook Original & Arabic Text Interactive Audio Video
  • 8. Production Models
    • Basic flat file production
      • HTML produced in Frontpage, Dreamweaver etc..
      • Inline code
      • Little/No use of CSS
    • The Separation technique
      • Content > Style > Presentation
      • Extract the Content, (DB, XML)
      • Style with CSS
      • Presentation via WEB, LMS etc..
    • CONTEXT?
      • Alternative content, (ex. Dilbert)
    • STRUCTURE?
      • Sequencing of content without complete redesign
      • Reusability
  • 9. The Semantic Web
    • "The Semantic Web is an extension of the current web in which information is given well-defined meaning, better enabling computers and people to work in cooperation." -- Tim Berners-Lee, James Hendler, Ora Lassila, The Semantic Web , Scientific American, May 2001
    • HTML can describe
        • Visual Presentation
        • Structured text, interspersed with images/multimedia or forms
    • The Semantic Web can describe
        • The meaning of the content
    • By adding meaning to the content we can automate the gathering.
    • (shift from search engine to aggregator)
  • 10. Creating usable XML
      • Title
        • Author
        • ISBN
        • Keywords
        • Abstract
      • Chapters
        • Name
        • Number
          • Sections
            • Abstract
            • Paragraph
            • Figure
      • Glossary
      • References
      • Acknowledgements
      • Credits
    • Deconstructing a book
    • Metadata
    • Open eBook Model
    • Dublin Core
    • METS
    • Granularity
  • 11. Production Model XML PRINT Quark / Indesign
    • Content Creators
      • Authors
      • Contributors
      • Editors
      • Illustrators
    • (Word template)
    • Alternative Input
    • RTF/TXT
    • Databases
    • RSS/Blog
    WEB PDA MOBILE XML XSLT
    • Transformation Tools
    • XMLSPY
    • Dreamweaver 8
    export import transform XHTML HTML PDF TXT/CSV
    • Define the Content
    • Semantic Markup
    • Structural Definitions
    Data Designers DB Visual Designers
  • 12. View e-textbook
  • 13. Outcomes
    • Encouraged more robust design of contents
    • Made the site searchable, (inclusion of metadata)
    • Context Sensitive information is identified
    • Standards Compliant, (W3C)
    • Cost effective over larger projects
    • Limited flexibility, (perspective of teachers)
    • CMS Alternatives with Arabic support, (Mambo)
  • 14. AIS Textbook inside Blackboard Course
  • 15. AIS Textbook as Standalone website
  • 16. Client & Audience Relationship
    • Students
      • ZU, Internal
      • External
    • Teachers
      • Author
      • Contributor
      • Facilitator
    • Instructional Designer
    DESIGNER CONTRIBUTOR AUTHOR FACILITATOR STUDENTS INTERNAL STUDENTS EXTERNAL E - TEXTBOOK
  • 17. Content Style Presentation EXTRACT PURE CONTENT Define the content using XML or <content> defined html. For example <content=“chapter1”> <content=“illustration#001”> This can be done by hand or via an export from Word. No inline html apart from Bold, Italic, Paragraph, Heading 1-7, etc.. Look and feel of website is CSS controlled. CSS file is external to content Can be styled to suit any identity, (university, corporate etc..) Content can be re-purposed via css for any delivery system, Print, PDA, Mobile, WebTV etc.. Content is modular and self contained to allow inclusion into other programmes, courses and LMS systems Here Chapter 1 of the website has been included into Blackboard as a Course Document. See how the css style matches the BB environment.
  • 18. AFH, (Acronyms from Hell)
    • SGML
    • DTD
    • XSD
    • XML
    • XSLT
    • XHTML
    • W3C
    • WCAG
    • CSS
    • CSV
    • RTF
  • 19. Deconstructing a book
    • Title
      • Author
      • ISBN
      • Keywords
      • Abstract
    • Chapters
      • Name
      • Number
        • Sections
          • Abstract
          • Paragraph
          • Figure
    • Glossary
    • References
    • Acknowledgements
    • Credits