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Glenn Munlawin - Samples of Work

Glenn Munlawin - Samples of Work



Glenn highlights his work with lead generation, using marketing automation tools, Salesforce, public relations, event planning, collateral development, and other marketing activities.

Glenn highlights his work with lead generation, using marketing automation tools, Salesforce, public relations, event planning, collateral development, and other marketing activities.



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    Glenn Munlawin - Samples of Work Glenn Munlawin - Samples of Work Presentation Transcript

    • Glenn MunlawinSamples of workglenn_munlawin@me.com
    • PPC campaign lead flows2 Glenn Munlawin - glenn_munlawin@me.com
    • Salesforce CampaignAfter scoring salesconverts lead toopportunity3 Glenn Munlawin - glenn_munlawin@me.comMarketingAutomationTool
    • Google AdWords4 Glenn Munlawin - glenn_munlawin@me.com
    • 5Lead is scored and salesconverts lead toopportunityGlenn Munlawin - glenn_munlawin@me.comMarketingAutomationTool
    • Webinar lead flows6 Glenn Munlawin - glenn_munlawin@me.com
    • 7 Glenn Munlawin - glenn_munlawin@me.comMarketingAutomation Tool
    • Planning Lead Flows and Campaigns8 Glenn Munlawin - glenn_munlawin@me.com
    • 9 Glenn Munlawin - glenn_munlawin@me.comSalesforce CampaignMarketingAutomation Tool
    • Reporting, Dashboards and Analytics10 Glenn Munlawin - glenn_munlawin@me.com
    • 11 Glenn Munlawin - glenn_munlawin@me.comNew Dashboards From Multiple Reports
    • 12 Glenn Munlawin - glenn_munlawin@me.comComparing Google Analytics & Automation Tool Data
    • Salesforce web-to-lead code embeddedin contact form13 Glenn Munlawin - glenn_munlawin@me.com
    • Glenn Munlawin -glenn_munlawin@me.com14
    • Retargeter ads to target web page15 Glenn Munlawin - glenn_munlawin@me.com
    • 16 Glenn Munlawin - glenn_munlawin@me.com
    • Other marketing automation examples17 Glenn Munlawin - glenn_munlawin@me.com
    • 18 Glenn Munlawin - glenn_munlawin@me.com
    • 19 Glenn Munlawin - glenn_munlawin@me.com
    • 20 Glenn Munlawin - glenn_munlawin@me.com
    • From: Barbara Levin <blevin@enwisen-hr.com>Subject: Would you like slides from the Onboarding demo day webinar?Date: June 25, 2011 8:12:57 PM PDTTo: Glenn M <munlawin@gmail.com>Reply-To: Barbara Levin <blevin@enwisen-hr.com>Dear Glenn,Thank you for your interest in Enwisens Demo Day Webinar: Online Onboarding. We hopeyou were able to join us and found the information valuable.Click here - to request event slides, recording link, product information and more.Want to learn more about how to improve your HR Service Delivery while lowering yourcosts? We invite you to join us at the following:IQPC 9th Annual HR Shared Services Summit: Taking place May 23-25 in Chicago,Enwisen is a key sponsor of this premier HR Shared Services event which offersexcellent networking opportunities and sessions with experts and thought leaders forall stages of HR Transformation and HR Shared Services operations. Learn moreincluding Enwisen special discounts.Upcoming Enwisen webinars:May 10, 2011: Demo Days: HR Shared ServicesJune 9, 2011: Building a Business Case for HR Shared ServicesJune 22, 2011: Building a Business Case for Online OnboardingFor more information on all Enwisen webinars and easy registration, please click here.Sincerely,Glenn MunlawinManager, Marketing Programs, Enwisen(877) 280-4770www.enwisen.comCopyright © 2011 EnwisenOur address is 7250 Redwood Blvd., Suite 109, Novato, CA, 94945, United StatesIf you do not wish to receive future e-mail, click here.(You can also send your request to Customer Care at the street address above.)Thank you for your interest.Enwisen Demo Day - Onboarding - Downloads will be available uponclicking the "Submit" button belowEnwisen Onboarding Solution - Additional Information - We will contactyou shortlyOther Enwisen Solutions - Additional Information - We will contact youshortlyCommentsFirst Name Last NameGlenn ME-mail Addressmunlawin@gmail.comStreetCity State---Select---Postal Code Country---Select---SubmitPresentation SlidesEvent Recording (if available)Comprehensive Customized DemoROI CalculationProduct PricingOnboarding / OffboardingHR Shared ServicesHR Portal / KnowledgebaseTotal Rewards Statements21 Glenn Munlawin - glenn_munlawin@me.com
    • Glenn Munlawin -glenn_munlawin@me.com22
    • 23 Glenn Munlawin - glenn_munlawin@me.com
    • Press release examples24 Glenn Munlawin - glenn_munlawin@me.com
    • Vizu and 33Across Partner to Measure and Optimize Brand Liftin Real-Time with Social MediaSan Francisco (December xx, 2011) Vizu Corporation (www.brand lift.com), an online adtechnology company whose solutions allow advertisers and publishers to measure and optimizeBrand Lift in real-time, today announced that it has partnered with 33Across, the leading socialtargeting platform. This will mark the first time that advertisers will be able to measure andoptimize the Brand Lift associated with their social targeting efforts in real-timetime.For marketers, 33Across builds unique Brand Graphs of consumers who are connected throughsocial media networks to the marketers most valuable customers and prospects. LeveragingVizu’s real-time technology platform, 33Across will be able to survey users’ brand sentiments inreal-time and throughout the lifetime of a campaign. As the campaign runs, the Brand Graph isoptimized dynamically for the greatest Brand Lift."33Across Brand Graph™ plots the consumers most likely to become brand loyalists. Usingmetrics most familiar to offline marketers, Vizu helps us show that these loyalists – and byextension their look-alike friends – are more likely to respond favorably to brand messages,"says Matt Arkin, President of 33Across. "33Across is focused on helping brands create a twoway conversation with consumers and how their increasingly social lifestyle can predict brandfavorability and purchase behavior, and Vizu is providing us with the real-time Brand Liftmetrics to prove that.""Social media is one of the hottest topics in online advertising," said Dan Beltramo, CEO of Vizu."At the end of the day the same rules apply – advertisers need proof these tactics are drivingthe desired result, Brand Lift, in order to justify continued investment. Were excited to beworking with 33Across to finally provide the industry with this proof.”Leading brands, agencies, ad networks, and publishers leverage Vizu’s Ad Catalyst solution, partof the company’s brand advertising effectiveness platform, to measure and optimize theeffectiveness of online brand advertising efforts in real time. Ad Catalyst measures the BrandLift generated by online advertising campaigns, replacing click-through rates with a much moreappropriate metric for brand advertisers. As Brand Lift data is available in real time, it alsoenables in-market optimization of campaigns. Leveraging an intuitive dashboard, thecontribution of different creatives, messages, targeting, and frequency to overall campaignperformance can quickly be evaluated and adjustments made that ensure both Brand Lift andreturn on advertising spend are maximized.In an early test of Vizus Brand Lift technology, 33Across leveraged Vizu’s real-time Ad Catalystsolution to make in-campaign optimizations, improving Brand Lift while the campaign was stillrunning and proving how effective the Brand Graph is in reaching likely brand loyalists andimpacting the Purchase Intent metric on a Jones New York campaign. Specifically, 33Acrossused Ad Catalyst to:Vizu to Power Real-time Brand Lift Measurement and Optimization in theAdap.tv MarketplaceEnhanced Offering Drives 84 Percent Brand Lift in Purchase Intent for a Leading ConsumerBrandSan Francisco (November 17, 2011) Vizu Corporation (www.brand lift.com), an online ad technologycompany whose solutions allow advertisers and publishers to measure and optimize Brand Lift in real-time, today announced that it has completed an enhanced integration with Adap.tv, the company thatconnects video advertising buyers and publishers directly on one platform. This next phase ofintegration will provide buyers in the Adap.tv Marketplace with the ability to measure and optimizetowards brand metrics, such as awareness and intent, in real-time and directly within the videoexperience. This partnership supports Vizu’s “Value in Video” initiative, an effort to provide the industrywith the ability to measure and optimize Brand Lift generated by video advertising in real-time.Until recently, video buyers have been unable to move beyond completion and clickthrough rates, thecommon standards by which video campaigns are measured and optimized. Through this enhancedintegration, advertisers are now able to determine the contribution of different creative, messages,targeting, and frequency to overall campaign performance and quickly evaluate and adjust them tooptimize performance.“The ability to show Brand Lift in real-time is a game-changer for the industry,” said Jason Shulman, vicepresident of sales at Adap.tv. “In fact, our annual State of Video Report indicated that brand lift rankedthe top three most important metrics for video campaigns, reinforcing that brand awareness and intentare top of mind.”“The fragmented landscape of video serving technologies is one of the key challenges facing the growthof online video advertising,” said Dan Beltramo, CEO of Vizu. “This integration with Adap.tv is the nextstep in our “Value in Video” initiative, allowing our customers to seamlessly access our Brand Liftmeasurement and optimization capabilities within the Adap.tv Marketplace.”Advertisers are already taking advantage of the integration, and benefiting from the unique capabilitiesAdap.tv and Vizu are now bringing to market. In one case, a major CPG company running a brandingcampaign to increase purchase intent for a leading line of odor-eliminating products found that theAdap.tv and Vizu solution provided a powerful one-two punch, delivering:84% lift in purchase intent for the product amongst people who had been exposed to thecampaign;Brand Lift that significantly outperformed the market norm; this campaign performed in the top10% of all CPG campaigns as measured by Vizu;Identification of the top performing pre-roll creative provided the opportunity for in-marketoptimization of Brand Lift.25 Glenn Munlawin - glenn_munlawin@me.com
    • Press release pick up for event26 Glenn Munlawin - glenn_munlawin@me.com
    • 27 Glenn Munlawin - glenn_munlawin@me.com
    • Vizu Customer Advisory Board –invite, photos, press pick up on Adotas.com28 Glenn Munlawin - glenn_munlawin@me.com
    • 29 Glenn Munlawin - glenn_munlawin@me.com
    • 30 Glenn Munlawin - glenn_munlawin@me.com
    • Social Media with Twitter and Facebook31 Glenn Munlawin - glenn_munlawin@me.com
    • 32 Glenn Munlawin - glenn_munlawin@me.com
    • From concept to reality –Canto new tradeshow booth33 Glenn Munlawin - glenn_munlawin@me.com
    • 34 Glenn Munlawin - glenn_munlawin@me.com
    • Quarterly e-newsletter distributed via emailwith archives on xinet.com35 Glenn Munlawin - glenn_munlawin@me.com
    • 36 Glenn Munlawin - glenn_munlawin@me.com
    • Case study, tool sheets, FAQ sheet37 Glenn Munlawin - glenn_munlawin@me.com
    • 38 Glenn Munlawin - glenn_munlawin@me.com
    • Oracle OpenWorld promotional sheethighlighting Oracle-specific titles fromApress39 Glenn Munlawin - glenn_munlawin@me.com
    • 40 Glenn Munlawin - glenn_munlawin@me.com