Social Media, Video and Website Strategies for Churches and Ministries

Presentation for churches and ministries on video, social video and website strategy. Assembled by The Munich Group, Inc, Strange Red Films and SmaSpace. All content ©2010 The Munich Group, inc. Email [email_address] for usage and permissions.

Let’s talk about 3 areas

Inward and Outward Goals for your Website Outward: ~ New people to find your church online ~ Potential visitors to learn about your church culture ~ Potential visitors to know service times and location Inward: ~ Discipleship and spiritual growth ~ Sermon follow up and additional resources ~ Remind and inform about upcoming events ~ Volunteering and ministry opportunities

Common False Assumptions by Church Leaders ~ “If we build it they will come…” ~ “If I email/say/post/print it then people are aware of it” ~ “No news is good news” = no news is bad news ~ “Website/social media/video is something separate then ministry, a perk if we have time.” ~ “If we have really great media then people will grow spiritually/ If we have really bad media then people will leave our church” ~ “Online tools are for the whole world.”

Where Leaders Get Derailed ~ Trying to rush the process ~ Not being flexible to change how you think/change tools ~ Falling in love with the tools ~ Too much emphasis on form instead of function ~ Quitting too soon because other projects took priority ~ Not asking for help or paying for advice

Understanding Your Organization’s Online Culture ~ What does our website communicate about us? ~ What are the unspoken cultural cues we’re using? ~ What does our language say about us? ~ Does our digital culture match our physical culture? ~ Are we attracting or attempting to limit users? ~ Are we oriented toward left or right brain?

Your website: Is it out there working for you? ~ Are you adding new content? How often? ~ Is the navigation easy? Can someone find what they need but still want to keep looking around? ~ Is your code clean? Are you using technical best practices? ~ Are you using new media and right-brained content? ~ Easy contact info/contact form?

How to Get Found on Google SEO = Search Engine Optimization ~ Paid ads vs. “organic” ~ Fresh content, clean code ~ Best practices of web design ~ Linking (the more the better) ~ Popularity (traffic volume) ~ Good stuff that people want

What’s a Blog? Why is it important? ~ A place to to start conversations and add content. ~ A chance to talk about un-related but important issues. ~ Blogs help keep your website fresh. ~ Blogs get found on Google! ~ Blogs are easy to setup and learn. ~ I bet you already have enough ideas for a year!

The Average Facebook user… … has 130 friends on the site … spends more than 55 minutes/day on FB … writes 25 comments on FB content each month … becomes a fan of 4 Pages each month … is invited to 3 events per month … is a member of 13 groups There are more than 100 million users accessing FB through their mobile devices. http://www.facebook.com/press/info.php?statistics

The Power of Storytelling ~ Visual Culture ~ Film is the extra dimension ~ Keeping content fresh ~ Be discerning! ~ Pastors blog, welcome video, announcements, etc…

The Tools of Video ~ HD is becoming the new norm ~ Hire out/ staff person ~ Types of cameras (consumer, prosumer, pro) ~ Types of software (imovie, Pinnacle, FinalCut, etc…) ~ www.sermonspice.com ~ Find some people!

Get Your Video Strategy Off the Ground ~ See the potential ~ Learn the basics ~ Buy some equipment ~ Discern the need ~ Create and affect change

Common Objections and Hesitations “ I don’t have time” Can you spare 20 minutes a week? “ I don’t know what to do” Talk about what you’re passionate about. “ I’m not cool enough” Yes you are, seriously. “ I don’t know what kind of content to produce” Talk about stuff your audience is interested in. “ No one cares that much about me or my organization” Yes they do they just don’t know it. Show them. “ Twitter is just people talking about what they had for lunch.” Not anymore!

Be Patient… It’s like learning a new language

QUESTION: What is the 1 roadblock you are thinking of RIGHT NOW for why you should NOT jump in with both feet?

Free Resources www.themunichgroup.com/blog

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Social Media, Video and Website Strategies for Churches and Ministries

by The Munich Group, Inc. on Apr 23, 2010

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Social Media, Video and Website Strategies for Churches and Ministries — Presentation Transcript