Email Marketing Update

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Email Marketing update for Push education.

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Email Marketing Update

  1. 1. EmailMarketingUpdate5/2013Education
  2. 2. The facts about Email Marketing
  3. 3. The facts about Email Marketing• Email is the preferred method of commercial communication by 74%of all online adults.
  4. 4. The facts about Email Marketing• Email is the preferred method of commercial communication by 74%of all online adults.• 54% of people who unsubscribe from permission-based emails saidthe reason was emails coming too frequently. This was second topeople who unsubscribe because they found the content repetitive orboring (49%).
  5. 5. The facts about Email Marketing• Email is the preferred method of commercial communication by 74%of all online adults.• 54% of people who unsubscribe from permission-based emails saidthe reason was emails coming too frequently. This was second topeople who unsubscribe because they found the content repetitive orboring (49%).• Sundays generated the highest volume of opens (12.2%) and clicks(4.4%) on average when compared to the rest of the week.  And emailmarketers who scheduled their email campaigns to be deliveredbetween 1 am and 5 am experienced higher volumes of email opensand clicks.
  6. 6. The facts about Email Marketing• Email is the preferred method of commercial communication by 74%of all online adults.• 54% of people who unsubscribe from permission-based emails saidthe reason was emails coming too frequently. This was second topeople who unsubscribe because they found the content repetitive orboring (49%).• Sundays generated the highest volume of opens (12.2%) and clicks(4.4%) on average when compared to the rest of the week.  And emailmarketers who scheduled their email campaigns to be deliveredbetween 1 am and 5 am experienced higher volumes of email opensand clicks.• Average adult (18-55) checks their email 34 times a day
  7. 7. Email Platforms
  8. 8. Email ComponentsListsCampaigns ReportsEmail Templates
  9. 9. Lists
  10. 10. List CreationList Aggregator
  11. 11. List CreationXList Aggregator
  12. 12. List CreationList Aggregator
  13. 13. List Management
  14. 14. List Management
  15. 15. List ManagementList Aggregator
  16. 16. List Management
  17. 17. Email Design/Templates
  18. 18. Different Types of Emails1 Marketing2 Transaction- Newsletters- Promotions- Welcome Message- Invoice / Shipment Notification /
  19. 19. What makes a great email?1 Eye Catching Images2 Concise, Engaging Content3 Clear CTAs (Call to Action)4 Social Media Links
  20. 20. Best PracticesWIDTHIt is a good idea to keep youremails to a fixed width of nomore than 550-600 pxTYPEIdeal body copy is 14px andtitle is has a minimum of 22pxMOBILESingle column work best,with large tappable CTAs.
  21. 21. These are not good
  22. 22. Email DevelopmentMail Bakery PartnershipMail Bakery is Pushs designatedvendor for the development ofHTML emails. Compatible with allmajor email applications including:Outlook 2007 and up, Gmail, AppleMail, Thunderbird, Windows LiveMail, Hotmail, Yahoo! Mail, LotusNotes.
  23. 23. Email DevelopmentMail Bakery PartnershipWith this partnership we also get toutilize a back-end system tomanage all projects andcommunication with the vendor.
  24. 24. Email DevelopmentUpgrades include:Campaign Monitor Integration: +$48/per templateMail Chimp Integration: +$48/per templateMark-Up is included in estimates based on clients designated mark-up amount. Time is also placed within the estimate for a Producerstime to manage the project. (Design time is only included if notincluded in clients fee.)
  25. 25. Email DevelopmentIf a client needs an HTML email to bebuilt the following steps must occur:Job sent to ProjectManagerProject Managerwould then send thejob to a Web Producer(Would need toinclude turn aroundtime)Web Producer wouldthen make an estimateto be delivered toclient.Once approved Producer will coordinatewith Mail Bakery and let AE know when fileswill be delivered/uploaded.
  26. 26. Campaigns
  27. 27. Campaign
  28. 28. Campaign
  29. 29. Campaign
  30. 30. Campaign
  31. 31. CampaignBest time to send emails:“Tuesdays, 2 p.m.: because people are over playing “catch-up” from Monday, are into their day Tuesday, and they justcame back from lunch. This is the time to send.”“Sunday, 11 p.m.: because people are checking their emailin preparation for the week ahead.”“Friday, 3 p.m.: because people are mentally checked outfrom the workweek and are killing time before work turnsinto the weekend. They might actually pay attention if yousend it to them now.”
  32. 32. Reporting
  33. 33. Terms
  34. 34. Terms•Deliverability: The ability to get and email into the recipients Mailbox
  35. 35. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver
  36. 36. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP
  37. 37. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email
  38. 38. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce
  39. 39. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list
  40. 40. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list
  41. 41. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email
  42. 42. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”
  43. 43. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer
  44. 44. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam
  45. 45. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and iscounted as an open
  46. 46. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and iscounted as an open•Read Length: The length of time when a person opens an email, untill theyclose it.
  47. 47. ReportingOpen & ClickTrackingBounce
  48. 48. ReportingIndustryComparisonTrends
  49. 49. ReportingClick MapsCampaignReach
  50. 50. ReportingE-CommerceConversionsExporting &Printing
  51. 51. Reporting
  52. 52. TestingA-B TestingWhat day of the week gets you betteropen rates? What time of day worksbest for your content? What subjectlines are most effective? What nameshould you use in the “From” field?Does sending time affect click rates?Answer all these questions and morewith a few clicks in MailChimp.
  53. 53. ToolsMobile App Chimpadeedoo Facebook Integration
  54. 54. ToolsMulti-UsersAuto-RespondersSubscriber Preference Delivery Doctor
  55. 55. ToolsGeo-locationTimeWarp
  56. 56. ToolsTranslation
  57. 57. ToolsTranslationSocial SharingAutomatically display your Facebookprofiles in your newsletter, and includeyour most recent status updates.
  58. 58. ToolsSocial-ProSocialPro layers your mailing list withpublicly available social data, so youcan learn more about your subscribers.Find out whos most connected, thensend targeted campaigns to thosesubscribers with a single click.
  59. 59. ToolsIn-box inspectorMobile
  60. 60. Email PlatformsMonthly PlansHigh VolumePay as you go
  61. 61. Thank Youwww.pushhere.com
  62. 62. Terms
  63. 63. Terms•Deliverability: The ability to get and email into the recipients Mailbox
  64. 64. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver
  65. 65. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP
  66. 66. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email
  67. 67. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce
  68. 68. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list
  69. 69. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list
  70. 70. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email
  71. 71. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”
  72. 72. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer
  73. 73. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam
  74. 74. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and iscounted as an open
  75. 75. Terms•Deliverability: The ability to get and email into the recipients Mailbox•Acceptance Rate: The percentage of emails that are accepted by an emailserver•Sender Score: Reputation rating of 0-100 of every outgoing mail server IP•Hard Bounce: Permanent failure to deliver email•Soft Bounce: Temporary problems with delivery. After 72 hours turns intoHard Bounce•Single Opt In: Usually involves taking a form entry and immediately addingthat person to the list•Double Opt In: Requires confirmation of the submitted email address beforebeing added to the list•Spam: NOT ASKED for or not work-safe email•Spam Report: When somone marks your email and labels it “SPAM”•Black List: List that denotes a sender as a spammer•HAM: Email that is generally desired and isn’t considered spam•Open Rate: One someone clicks on an email, the PIXEL (image) loads and iscounted as an open•Read Length: The length of time when a person opens an email, untill theyclose it.
  76. 76. ReportingOpen & ClickTrackingBounce
  77. 77. ReportingIndustryComparisonTrends
  78. 78. ReportingClick MapsCampaignReach
  79. 79. ReportingE-CommerceConversionsExporting &Printing
  80. 80. Reporting
  81. 81. TestingA-B TestingWhat day of the week gets you betteropen rates? What time of day worksbest for your content? What subjectlines are most effective? What nameshould you use in the “From” field?Does sending time affect click rates?Answer all these questions and morewith a few clicks in MailChimp.

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