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Maximising Online Resource Effectiveness Workshop Preamble

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An introductory preamble for the Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by …

An introductory preamble for the Strategic Content Alliance, JISC sponsored workshops on Maximising Online Resource Effectiveness, held on different occasions throughout 2010 and delivered by Netskills.

Published in: Technology, Education

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    • 1. Summary—SCAMORE 0/8 This two day workshop addresses the commonly accepted imperative of "search engine optimisation" and many related issues. Participants will gain a perspective of how, many basic rules, simple content planning, social media activity, and metadata disciplines, all contribute to the effectiveness of a web site or online service. The workshop will embrace HTML5, CSS3 and RDFa and their significance for improved search and discovery of online content. Emerging search engine enhancements will also be considered as the participants consider the evolving web and near future scenarios.
    • 2. Maximising the effectiveness of your online resource
    • 3. Day 1 schedule 1. Introduction (60 minutes) ‣ A brief excursion through the current state of the web ‣ Practical exercise to focus thoughts on web site effectiveness Break and informal discussion (30 minutes) 2. Conventional SEO overview (90 minutes) ‣ Established practice and relevance ‣ Practical exercise to compile appropriate checklist Lunch (60 minutes) 3. Priority issues (75 minutes) ‣ What requires most attention and why, impact of new developments ‣ Practical exercise on identifying audiences Break and informal discussion (30 minutes) 4. The social web (75 minutes) ‣ Why are social web applications so popular and where do they fit in ‣ Practical exercise to review and determine appropriate use of social web
    • 4. Day 2 schedule 5. Content strategy (75 minutes) ‣ Pulling everything together, in the right order ‣ Practical exercise on sketching out strategic content headings Break and informal discussion (30 minutes) 6. Promotion strategy (75 minutes) ‣ How best to promote your organisation online and draw the desired audience ‣ Practical exercise on sketching out strategic promotion headings Lunch (60 minutes) 7. Development strategy (75 minutes) ‣ What emerging technologies to be aware of and near future outcomes ‣ Practical exercise on sketching out strategic development headings Break and informal discussion (30 minutes) 8. Workshop roundup (60 minutes) ‣ Summarising all sessions and lessons learned ‣ Agreeing ongoing collaboration and involvement in case studies
    • 5. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/
    • 6. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore George Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/
    • 7. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore George Brian Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/
    • 8. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore George Brian Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises Hanna ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/
    • 9. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore George Brian Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises Hanna ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) Steve ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/
    • 10. Notes before we start Who we are and our role as facilitators Informal approach throughout ‣ start and stop times agreement ‣ ask your questions and suggest answers for others ‣ relax and learn from each other ‣ tweeting during course welcome—use tag #scamore George Brian Emergency exits and other facilities ‣ what to do if alarm goes ‣ restrooms ‣ lunch and breaks Practical exercises Christine Hanna ‣ pen and paper mostly ‣ laptops or other devices may be useful ‣ wi-fi available ‣ feel free to browse to add to learning experience as appropriate After workshop ‣ feedback important (easy online form) Steve ‣ case studies for ongoing usefulness ‣ http://scamore.eforum.org/