Business Development - (Successful Business Growth)


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Business Development within Real Estate Sector

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Business Development - (Successful Business Growth)

  1. 1. Business Development Successful Business Growth
  2. 2. Business Development Department
  3. 3. Agenda <ul><li>What is Business Development? </li></ul><ul><li>Mission </li></ul><ul><li>Vision </li></ul><ul><li>Services </li></ul><ul><li>Objectives </li></ul><ul><li>3 Years Structure Plan </li></ul><ul><li>Contributions to the Company? </li></ul><ul><li>7 Reasons for having BD under corporate top management </li></ul>
  4. 4. What is Business Development?
  5. 5. <ul><li>Business Development is the set of efforts for identifying, researching, analyzing, developing, and strategizing. These efforts represent the primary requirements to develop & grow businesses </li></ul>Set of Efforts
  6. 6. Primary Colours 3 Primary Colours can produce all colours Business Development is a set of efforts that can contribute to all business processes Green P roductivity, G rowth, P rudence, B alance, D evelopment. Blue M oderation, C ommunication, C onfidence, H igh I deals. Red E nthusiasm, E nergy, A ction, D etermination, S ecurity.
  7. 7. Focus & Approach <ul><li>Business development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, people and companies, plus the establishment of strategic partnerships where appropriate . </li></ul>
  8. 8. Techniques <ul><li>Business development includes a number of techniques designed to grow an economic enterprise. Such techniques include, but are not limited to, assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow up sales activity, formal proposal writing, and business model design. </li></ul>
  9. 9. <ul><li>Business development involves evaluating a business and then realizing its full potential </li></ul>
  10. 10. Mission <ul><li>Discover new opportunities </li></ul><ul><li>Identify sources of competitive advantage </li></ul><ul><li>Develop winning strategies </li></ul><ul><li>Accelerate & Sustain growth </li></ul>
  11. 11. Vision <ul><li>The Department's vision is to become an integrated & advanced strategy consultancy & research entity having the capacity of serving the Company & beyond. </li></ul>
  12. 12. Services <ul><li>Marketing research and competitive analysis </li></ul><ul><li>Strategic planning and positioning </li></ul><ul><li>Corporate, economic, and international development </li></ul>
  13. 13. Objectives <ul><li>Business-to-business/industrial productive communication </li></ul><ul><li>Economic development </li></ul><ul><ul><li>Strategic Positioning and Planning </li></ul></ul><ul><ul><li>Program Management and Promotion </li></ul></ul><ul><ul><li>Investor Recruitment </li></ul></ul><ul><ul><li>Research, Analysis, Industry Studies </li></ul></ul><ul><li>Maintaining the global focus </li></ul>
  14. 14. Business Development Contributions Marketing Strategy Market Research & Competitive Analysis Strategic Positioning & Planning Development Growth Strategy Corporate Strategy Business Development
  15. 15. What would BD contribute towards successful business growth?
  16. 16. Market Alignment & Strategic Responsiveness <ul><li>Good strategic positioning ensures that sustainable core competencies are always oriented toward, and in alignment with, mission's needs, even when strategic directions change. </li></ul><ul><li>Like a gyroscope maintains its orientation even in a weightless environment </li></ul>
  17. 17. Strategic Decisions Navigation Tool <ul><li>It is important to emphasize on delivering a combination of qualitative and quantitative researches and strategic analysis to help the company to: </li></ul><ul><ul><li>Focus on objectives, </li></ul></ul><ul><ul><li>Navigate around competitive threats </li></ul></ul><ul><ul><li>Find the best path to success. </li></ul></ul><ul><li>Like a compass, our research and analysis practice does not try to make decisions for the Company, but rather becomes a strategic navigation tool that helps the company make decisions </li></ul>
  18. 18. Global Focus <ul><li>Capabilities are global in approach. Researches and strategy approaches </li></ul><ul><li>Consider international & domestic market places and competitors to develop a sustainable competitive advantage. </li></ul><ul><li>The globe reflects growth through collaboration and integration with other companies including services that support and facilitate mergers and acquisitions, strategic alliances, joint ventures, and technology transfers. </li></ul>
  19. 19. 7 Reasons for having a Business Development Department Under Corporate Top Management
  20. 20. 1 <ul><li>In course of preparing investment opportunities reports, the department can encounter many investment opportunities that can be presented to the corporate for evaluation and probable acceptance. Being within a business unit, the investment opportunities might never be presented since it might belong to another territory which could be out of the jurisdiction of the business unit </li></ul>
  21. 21. 2 <ul><li>The business development department will incorporate a traveling schedule to various destinations around the world for the purpose of perusing business opportunities in favour of the business development within the jurisdiction of the business unit’s territory. </li></ul><ul><li>However the analysis conducted during traveling can be done for the corporate interest, by expanding the scope of analysis, this would save redundant traveling to the same destinations for performing several analysis reports while it could be done at once in one trip. </li></ul><ul><li>In short, the corporate can utilize this to gain more knowledge about investment opportunities abroad and potential ways to link to local opportunities, in the same time, the corporate will save considerable cost by achieving all required analysis by minimizing traveling expenses </li></ul>
  22. 22. 3 <ul><li>The department has the ability to conduct large scale research projects that will favour the corporate in taking better decisions based on scientific-approached analytical reports. </li></ul><ul><li>Maximizing the department’s deliverables would give better vision to the corporate management by making available all information necessary to take any decisive action, long and short term strategizing </li></ul>
  23. 23. 4 <ul><li>There are functions under business development that overlaps with multiple departments, e.g. General Business Support, Focused Research (currently handled by the corporate research department), Process Analysis, etc.. . </li></ul><ul><li>Since the business development department builds an integrated knowledge structure in various areas of corporate/business unit interest, it would be useful to share all information with all entities to elevate the level of knowledge & awareness in order to have a progressive and cascaded effect of better strategy planning & decision taking. </li></ul>
  24. 24. 5 <ul><li>The business development department will allocate strategy advisors to each business unit’s head to align the paths of strategic planning and grow initiatives taken by the BU heads </li></ul><ul><li>To simply achieve a better process flow for the hidden functions of strategizing and investment opportunities hunting. </li></ul><ul><li>In other words, the business development department will enable effective and organized strategizing at corporate/BU levels and provide the tools & platform that can be used to achieve this. </li></ul><ul><li>On the other hand, the department will maintain its role as a strategic advisor for corporate management and provide live-updated awareness about various business environments domestically and internationally </li></ul>
  25. 25. 6 <ul><li>The final decision of enabling a given investment opportunity lies with corporate management, having the business development department under corporate would expedite decisive actions which will increase the possibility of maximizing benefits out of any given investment opportunities </li></ul>
  26. 26. 7 <ul><li>The business development department can flexibly adapt the need for enabling the strategic planning engine for the corporate </li></ul><ul><li>By having dedicated & specialized human resources who are focused towards this hidden function. </li></ul><ul><li>Adoption here means efficient functioning through an organized process, which in return, maximizes productivity and quality </li></ul>
  27. 27. <ul><li>Thank You </li></ul>