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Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data
 

Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data

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“…Yo soy tu consumidor”… Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data.

“…Yo soy tu consumidor”… Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data.
Simón Torres, Oracle Pre-Sales Consultants, CX.

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    Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y big data Presentation Transcript

    • “Yo soy tu consumidor” Conociendo y entendiendo a tu cliente mediante monitoreo, analíticos y Big Data. Simón Torres CRM & CX Solution Specialist 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
    • 3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
    • 48 Big Data Market CAGR next 5 years (data in billions) 53.4 32.1 5.1 of data management 16.8 10.2 professionals consider BIG DATA an opportunity 2012 2013 Source: http://wikibon.org/wiki/v/Big_Data_Market_Size_and_Vendor_Revenues 4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 2014 2015 2016 2017
    • VOLUME 5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. VELOCITY VARIETY
    • is realized with VOLUME 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. VELOCITY VARIETY
    • ! ! ! ! ! Customer Analytics 7 New Market Opportunity Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Business Performance ! Risk Management
    • executives who would grade themselves C or lower in preparedness executives who say drawing intelligence organization is priority from data is top losing believe their revenue as a result of not being able to fully leverage information Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • BIG DATA VISUALIZATION IN-MEMORY 9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. MOBILE
    • Stale Data Gather and Organize All Data 10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Islands of Data Drowning in Spreadsheets Lack of Data Skill
    • 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • A Better Approach BIG DATA IN-MEMORY A MOBILE VISUALIZATION BETTER APPROACH MOBILE BIG DATA IN-MEMORY + 12 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. + + VISUALIZATION
    • A FOR VALUE 13 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Business Analytics ANY DATA 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • Driving Better Business Outcomes Exalytics Big Data Appliance 15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exadata
    • Value of Engineered Systems 00:02 00:01 00:00 Enterprise-Scale Performance 16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Faster Time to Production Reduce Costs
    • Oracle Business Analytics ANY DATA 17 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • of the information you need is unstructured Source: Fill in 18 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Valor de los Datos No Estructurados Algo importante 30% Extremad amente importante 18% No sé, 6% Muy importante 39% Source: Unisphere Research, 2011 No imoprtan hoy 8% ¿Qué tan importante son los datos no estructurados para el negocio?
    • Volumen: Un día en Internet… Source: MBAonline.com
    • Los Retos de la Información No Estructurada MUCHO TEXTO, EN DIFERENTES ESQUEMAS A Los datos crecen en Volúmen y Diversidad XML 80% UNSTRUCTURED 20% STRUCTURED Business Intelligence y Data Warehouses Texto de Aplicaciones Empresariales Gestores de Contenido, File Systems, Email Websites Social Media Big Data
    • Descubriendo Información Un Requerimiento de Amplias Capacidades Nuevos Datos + + Rápida combinación de fuentes existentes. Nuevos Patrones Nuevas Preguntas Exploración libre a través de una amplia gama de caracteristicas de los datos. Visualizaciones interactivas que revelan información oculta en los datos.
    • Hand-Crafted Solutions Open Source Finished Products Web-Based Companies In-House Expertise Retailers, Social Media Established Companies Averse to Risk & Cost Lack Technical Teams Short Paths to Solutions Early Adopters Source: Oracle’s All-Out Assault on the Big Data Market: Offering Hadoop, R, Cubes and Scalable IMDB in Familiar Packages, 2012 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Next Wave
    • Oracle Big Data Appliance Big Data •  for Big Data processing •  •  NoSQL, Cloudera Hadoop, Oracle R •  •  Servers, RAM, Rack; easy rack expansion Oracle Loader, Oracle Data Integrator, HDFS Connector for integration Integrates into your architecture •  24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Streams data into Exadata @15 TB/hour Storage/
    • Oracle Exadata Your Data •  •  Database server pool •  Storage server pool •  InfiniBand network •  •  faster load and query times •  storage savings, and lot less space less power, •  Lower data center costs through consolidation •  25 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Business Analytics Drive Better Business Outcomes ANY DATA 26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • Why & How FASTER ACTION 27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Visualize the Best Course of Action? Analyze & Act in Real-Time Update Forecasts Daily or Hourly What-if Analysis
    • of executives say too much critical information is delivered too late Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance 28 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Exalytics In-Memory Machine •  In-Memory Processing •  Responsiveness And Throughput •  Columnar Storage & Compression Discover •  Frequently Used Data is Predict Analyze •  •  Plan 29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Interactivity Sub-Second Desktop And Mobile User Experience •  Tightly integrated with Exadata and Big Data Appliance
    • Oracle Business Analytics Drive Better Business Outcomes ANY DATA 30 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • Diverse Information Why do they feel that way? The Mystery of ? 31 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Why did this happen?
    • Oracle Information Discovery Rapid, Intuitive Exploration Of Data From Any Combination Of Sources •  •  •  •  •  Unprecedented Information Visibility Leverage Existing BI Investments Self-Service Data Discovery Reduced IT Costs, Better Business Decisions •  •  •  •  •  32 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Contextual Search, Navigation, Analytics Dynamic Data and Metadata Content Acquisition and Text Enrichment In-Memory Performance
    • Oracle Business Analytics Drive Better Business Outcomes ANY DATA 33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • TRENDS ANOMALY Common Platform 34 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Embedded Intelligence User Experience
    • In-Memory Business Intelligence ERP ANALYTICS CRM ANALYTICS INDUSTRY ANALYTICS YOUR ANALYTICS Over 80 Best Practice Analytics Apps Integrated Business Intelligence Platform Oracle EBS Siebel 35 JDE PSFT Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Fusion Apps Universal Syndicated SAP
    • Intelligence Embedded in Business Processes ORACLE APPLICATIONS BUSINESS PROCESSES 36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Business Analytics “Insight to Action” With Contextual Integration INSIGHT Late Payment Trend Headcount Budget Analysis Forecast Update Supply Shortfall Poor Campaign Results __ __ __ __ _ Finance HR Sales Supply Chain Marketing Hold Credit Approve Hire Approve Discount Change Request Redirect Funds ACTION 37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Rich User Experience—Available Anywhere, Anytime 38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
    • Oracle Business Analytics Drive Better Business Outcomes ANY DATA 39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • BUDGET BUDGET IMPROVE BUDGET BUDGET BUDGET BUDGET OF FORECASTS ACTUALS ACTUALS ACTUALS ACTUALS 40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. ACTUALS ACTUALS BUDGET ACTUALS
    • Oracle Enterprise Planning Solutions Leverages Business Analytics to Improve Business Predictability Strategic Planning Rolling Forecast Operational Planning 41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Enterprise   Planning   Pla.orm   Financial Budgeting Workforce, Capital and Project Planning
    • Case Study: General Dynamics Improves Budgeting and Planning and Accelerates Rate Changes §  Consolidated numerous disparate planning applications §  Reduced time, from two weeks to one day §  Integrated data from multiple ERP systems §  Improved visibility into project performance §  Provided user-friendly dashboards §  Accelerated the pace for developing forward-pricing rates 42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • Oracle Business Analytics Drive Better Business Outcomes ANY DATA 43 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • Predictive Analytics: Example Browsing History σ Purchase History Target Audience Social Stats 44 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Predictive Modeling
    • Insight & Forecast CHOICES / ASSETS Self-Learning Loop Real-Time Recommendations Decisions Performance Goals σ Real-Time Context & Data 45 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Predictive Modeling
    • R Statistical Programming Language •  PCA 5 online •  Used for and graphics returns users history •  sales Clustering 4 Groups Factor 1 28 16 2 80 46 60 40 language and environment 20 0 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Factor 3 in easily producing publicationquality plots •  statistical packages •  with open source community
    • Oracle R Enterprise Approach •  •  Data and statistical analysis are run in-database in business processes •  Oracle Data Mining 47 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. and
    • •  WHY •  Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Analytic Applications •  ? Business Intelligence •  Blueprint for Better Outcomes 48 Business Analytics Data Warehousing •  of analytics •  Systems •  engineered system for in-memory analytics
    • Oracle Business Analytics ANY DATA 49 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Discover Analyze Plan Predict BETTER DECISIONS FASTER ACTION
    • Oracle Business Analytics Drive Better Business Outcomes Exalytics Big Data Appliance 50 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exadata
    • Adoption & Optimization of Oracle Technology Using Best Practices & Product Expertise Architecture, Planning, Implementation Services Complete Support for Oracle Software, Hardware, Engineered Systems Mission Critical Support Services for All Oracle Applications and Technologies Your Complete Training Source for Oracle Software and Hardware The Power of Oracle in the Cloud 51 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    • 52 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
    • 53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.