( BCC )Behavior Change Communication Activity at SACP by Dr Munawar Khan SACP
Dr. M. MUNAWAR KHAN MBBS. DPA. MAS. MRSH. (BCC) BEHAVIOR CHANGE COMMUNICATION CoordinatorENHANCED SINDH HIV/AIDS CONTROL PROGRAM Karachi SINDH Pakistan Communication Component of SACP I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi 2
Name of the Project Enhanced HIV/AIDS Control Program Executing AgencyHealth Department Govt. of Sindh Pakistan Time Period 2011- to 2014 (Three Years )
Goal• To contain the spread of HIV/AIDS among the general population to less than 1%• To ensure adequate provision of services and facilities to the affected individuals, families and communities be creating enabling environment by 2014.
ROLE OF BEHAVIOR CHANGE COMMUNICATION (BCC)• ↑ Knowledge• Stimulate community Dialogue.• Promote essential Attitude change.• Reduce Stigma and discrimination.• Create demand for information and services.• Advocate.• Promote services for prevention, care & Support.• Improve skills and sense of self-efficacy.
POLITICAL Families GOVERNMENTAL Community NON- Groups Of PLWHA Governmental Peoples leaving with HIV/AIDS Of IDU Sex Of SEX WORKERS Workers Injecting Drug Users Behavior Change Communication Channels
Current Situation of HIV/AIDS in Sindh• Sindh Province has unique position in the country due to Karachi being most populous city of Pakistan with population more than 12 Million.• People from all parts of country come to Karachi for employment opportunities and better diagnostic and treatment facilities. 10
Current Situation Conti….• Large population of immigrant workers, Injecting Drug Users, Sex workers, Truckers, & Prisoners.• Above high risk populations frequently move from smaller towns to big cities.• More challenges for HIV/AIDS prevention in Sindh than rest of the country/Pakistan.• Sindh has reported maximum number of HIV/AIDS cases in the country/Pakistan. 11
Current Situation Conti….• First outbreak among Injecting Drug Users was identified in Larkano Sindh Pakistan in June 2003, subsequently increasing number of IDUs are being tested +ve for HIV in Sindh. 12
Project Objectives To control the incidence of HIV among Most at Risk Population (MARPs) especially Injecting Drug Users (IDUs) and Male Sex workers (Hijras/MSM). To place the time tested tools of prevention to hold the concentrated epidemic in, and halt the progress in MARPs and bridging population To Reduce and Reverse the level of stigmatization of people living with HIV by creating supportive system and conducive environment to have a happy life and easy access to medical and social services.
Project Objectives To coordinate a multisectoral, comprehensive and sustainable response to HIV that is based on evidence, transparency and accountability and involves the various line ministries, the civil society and the main target beneficiaries (the PLHIV and the most at risk groups). Identify the gaps for future Resource mobilization integration from development partners like GFATM, for long term sustainability of programs and interventions
Component-1 ADVOCACY:-• Advocacy is a combined effort of a group of Individuals or organizations to persuade influential individuals, groups and organizations through various activities to adopt an effective approach as quickly as possible.• Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
Advocacy is about identifying a problemProvincial Dialogue Sindh Karachi Pakistan. District Task Force Sukkur Sindh Pakistan
Advocacy is about identifying a problemDistrict Task Force Larkano at DCO office Larkano Sindh Pakistan -2012
Advocacy: cont..........• Advocacy plan will serves 2 purposes:• Firstly, advocacy to decision makers (politicians, senior public officials) facilitates the conduct of existing programs and in planning for newer programs.• Second: is to facilitate key groups (Those described above, as well the general public at large) in understanding the need for HIV prevention.
Advocacy/Communication and Social MobilizationActivities/ Targets:• 15- Publicity Bill Board• 55- Campaign Vinyl Publicity Posters on Public Transport• 30- Publicity Hoardings (Rental/ Permanent)• 10- Campaign I.E.C. Material (Promotional)• 45- Campaign Social Mobilization Committee 5 unit per District( Manual, M&E Manual etc
Component-2 Communication• "sending, giving, or exchanging information and ideas," which is often expressed verbally and nonverbally.• Verbal communication is the act of speaking by using words. Examples of this include using different forms of language (i.e., written, voice, sign language).• This form of communication can be taken for granted..such as saying regretful things and opening your mouth before thinking about what you are saying.
• Non-verbal communication is the act of speaking without using words. Examples of this include facial gestures ,body language, legs shaking, nervousness, and the impression you give to others with your appearance (dress, body image, body odor).etc.• Both non-verbal and verbal communication are both used on a daily basis. In that regard, its important to use communication carefully and with love. Communication can either hurt or heal
Vinyl Publicity Posters on Public TransportCommunity Mobilization Campaign WORLD AIDS DAY 2012
Communication and Stigma Reduction ((Campaign))• 9- Awareness event at religious festivals (urs)• 24- Awareness events for community and religious leaders• 30- Awareness events for uniformed personnel• 12- Awareness events for Health Sector Professionals• 15- Awareness events for Media Personnel• 12- Coordination with other line departments, ministries and donor agencies• 15- Special Events (5 in a year),Health Days• 3- World AIDS Day
Awareness event at religious festivals (urs) BHIT SHAH During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah ) Sindh Pakistan
Awareness event at religious festivals (urs) SEHWAN SHAREEFDuring Annual Carnival (Urs) of Hazrat Lal Shahbaz Qalandar Sehwan Shareef Sindh Pakistan
Awareness Events for Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and Sikh Karachi Sindh Pakistan
Awareness Events for Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and Sikh Larkano Sindh Pakistan
Awareness events for uniformed personnel Officers of Junior Brigade Officers of Sindh PoliceSACP Office Meeting Room Karachi Sindh Police Training School Larkano Sindh Pakistan
Awareness events for uniformed personnelOfficials of Rangers at Omar Kot Sindh Pakistan Officials of Traffic Police at Karachi
Awareness events for uniformed personnelOfficers of CPLC Karachi at Police Training School Garden Karachi Range Sindh Pakistan
Awareness events for Media PersonnelMedia Personnel Larkano Sindh Pakistan Media Personnel Benazirabad Sindh Pakistan
Awareness events for Media PersonnelMedia Dialogues with People Leaving With HIV/AIDS at Pearl Continental Hotel Karachi Sindh
Coordination with other line Departments, MinistriesMinistry of Industries & Information & Technology Department Sindh Pakistan
Component-3 Mobilization• social mobilization means mentally setting of human beings for achieving a goal,• while community mobilization means specific group of people readiness to achieve the desire levels of goals and aims.
Social Mobilization• Advocacy Seminar for politicians to obtain the political commitment.• Mass media messages such as talk shows, short messages of 5 minutes, short serials tele/doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day.• Mobile Resource Center for social mobilization and Community awareness.
Social Mobilization Activities• 5- Advocacy Seminar for politicians to obtain the political commitment.• 10- Campaign Mass media messages such as talk Shows, short messages of 5 minutes, short serials tele /doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day• 3- Campaign Mobile Resource Center for Social Mobilization and Community awareness.
Special Events, Health DaysWorld Health Day Walk at Sea View Karachi Sindh Pakistan
Special Events, Health DaysHealth Expo at Expo Center Karachi Sindh Pakistan
World AIDS DayWorld AIDS Day Walk’s Karachi Sindh Pakistan
World AIDS DayMega Event Cricket Match b/w1- Health department,2- Show Biz and3- Peoples Leaving with HIV to show the Solidarity with PLHIV
Mobile Information Resource Unit• Mobile information resource centre is proposed to be developed for the community awareness. This will work under BCC component and will be the part of the Information resource Centre located at Provincial Implementation unit with digital library of 23000 on line journals (attached with DUHS). It will adopt innovative approaches like Telefilms, short plays and puppet shows