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Dr. M. MUNAWAR KHAN                          MBBS. DPA. MAS. MRSH.                 (BCC) BEHAVIOR CHANGE COMMUNICATION    ...
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ENHANCED HIV/AIDS CONTROL PROGRAM SINDH   4
Name of the Project   Enhanced HIV/AIDS Control Program          Executing AgencyHealth Department Govt. of Sindh Pakistan...
Goal• To contain the spread of HIV/AIDS  among the general population to less  than 1%• To ensure adequate provision of  s...
ROLE OF BEHAVIOR CHANGE         COMMUNICATION (BCC)•   ↑ Knowledge•   Stimulate community Dialogue.•   Promote essential A...
POLITICAL                                                   Families            GOVERNMENTAL                  Community   ...
Current Situation of HIV/AIDS in Sindh• Sindh Province has unique position in  the country due to Karachi being most  popu...
Current Situation Conti….• Large population of immigrant workers,  Injecting Drug Users, Sex workers,  Truckers, & Prisone...
Current Situation Conti….• First outbreak among Injecting Drug Users  was identified in Larkano Sindh Pakistan in  June 20...
Project Objectives To control the incidence of HIV among Most at Risk Population  (MARPs) especially Injecting Drug Users...
Project Objectives To coordinate a multisectoral, comprehensive and  sustainable response to HIV that is based on  eviden...
BCCACIVITIES
Advocacy,  Communication        &Social Mobilization
ACIVITIES Component-1  ADVOCACY
Component-1          ADVOCACY:-• Advocacy is a combined effort of a group of  Individuals or organizations to persuade  in...
Advocacy is about identifying a                  problemProvincial Dialogue Sindh Karachi Pakistan.   District Task Force ...
Advocacy is about identifying a            problemDistrict Task Force Larkano at DCO office Larkano Sindh Pakistan -2012
Advocacy:                cont..........• Advocacy plan will serves 2 purposes:• Firstly, advocacy to decision makers  (pol...
Advocacy/Communication and Social            MobilizationActivities/ Targets:• 15- Publicity Bill Board• 55- Campaign Viny...
ACIVITIES  Component-2Communication
Component-2       Communication• "sending, giving, or exchanging information  and ideas," which is often expressed verball...
• Non-verbal communication is the act of  speaking without using words. Examples of  this include facial gestures ,body la...
Vinyl Publicity Posters on Public            TransportCommunity Mobilization Campaign WORLD AIDS DAY 2012
Communication and Stigma         Reduction ((Campaign))• 9- Awareness event at religious festivals (urs)• 24- Awareness ev...
Awareness event at religious festivals         (urs) BHIT SHAH During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah ) ...
Awareness event at religious festivals           (urs) SEHWAN SHAREEFDuring Annual Carnival (Urs) of Hazrat Lal Shahbaz Qa...
Awareness Events for         Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and S...
Awareness Events for         Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and S...
Awareness events for uniformed                 personnel        Officers of Junior Brigade               Officers of Sindh...
Awareness events for uniformed                 personnelOfficials of Rangers at Omar Kot Sindh Pakistan   Officials of Tra...
Awareness events for uniformed                personnelOfficers of CPLC Karachi at Police Training School Garden Karachi R...
Awareness events for Media                  PersonnelMedia Personnel Larkano Sindh Pakistan   Media Personnel Benazirabad ...
Awareness events for Media                      PersonnelMedia Dialogues with People Leaving With HIV/AIDS at Pearl Contin...
Coordination with other line          Departments, MinistriesMinistry of Industries &   Information & Technology Departmen...
ACIVITIES  Component-3 Mobilization
Component-3       Mobilization• social mobilization means mentally setting of  human beings for achieving a goal,• while c...
Social Mobilization• Advocacy Seminar for politicians to obtain the  political commitment.• Mass media messages such as ta...
Social Mobilization                    Activities• 5-   Advocacy Seminar for politicians to obtain the       political com...
Special Events, Health DaysWorld Health Day Walk at Sea View Karachi Sindh Pakistan
Special Events, Health DaysHealth Expo at Expo Center Karachi Sindh Pakistan
World AIDS DayWorld AIDS Day Walk’s Karachi Sindh Pakistan
World AIDS DayMega Event Cricket Match b/w1- Health department,2- Show Biz and3- Peoples Leaving with HIV                 ...
Specific Groups of Peoples  Show Biz          PLHIV
Mobile Information Resource Unit• Mobile information resource centre is  proposed to be developed for the  community aware...
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( BCC )Behavior Change Communication Activity at SACP by Dr Munawar Khan SACP
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( BCC )Behavior Change Communication Activity at SACP by Dr Munawar Khan SACP

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Activities that carryout to change the behaviors of MARP at Enhanced HIV/AIDS Control Program Sindh Pakistan

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( BCC )Behavior Change Communication Activity at SACP by Dr Munawar Khan SACP

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  2. 2. Dr. M. MUNAWAR KHAN MBBS. DPA. MAS. MRSH. (BCC) BEHAVIOR CHANGE COMMUNICATION CoordinatorENHANCED SINDH HIV/AIDS CONTROL PROGRAM Karachi SINDH Pakistan Communication Component of SACP I&I Depot Rafique Shaheed Road, Near JPMC Cant, Karachi 2
  3. 3. 3
  4. 4. ENHANCED HIV/AIDS CONTROL PROGRAM SINDH 4
  5. 5. Name of the Project Enhanced HIV/AIDS Control Program Executing AgencyHealth Department Govt. of Sindh Pakistan Time Period 2011- to 2014 (Three Years )
  6. 6. Goal• To contain the spread of HIV/AIDS among the general population to less than 1%• To ensure adequate provision of services and facilities to the affected individuals, families and communities be creating enabling environment by 2014.
  7. 7. ROLE OF BEHAVIOR CHANGE COMMUNICATION (BCC)• ↑ Knowledge• Stimulate community Dialogue.• Promote essential Attitude change.• Reduce Stigma and discrimination.• Create demand for information and services.• Advocate.• Promote services for prevention, care & Support.• Improve skills and sense of self-efficacy.
  8. 8. POLITICAL Families GOVERNMENTAL Community NON- Groups Of PLWHA Governmental Peoples leaving with HIV/AIDS Of IDU Sex Of SEX WORKERS Workers Injecting Drug Users Behavior Change Communication Channels
  9. 9. Current Situation of HIV/AIDS in Sindh• Sindh Province has unique position in the country due to Karachi being most populous city of Pakistan with population more than 12 Million.• People from all parts of country come to Karachi for employment opportunities and better diagnostic and treatment facilities. 10
  10. 10. Current Situation Conti….• Large population of immigrant workers, Injecting Drug Users, Sex workers, Truckers, & Prisoners.• Above high risk populations frequently move from smaller towns to big cities.• More challenges for HIV/AIDS prevention in Sindh than rest of the country/Pakistan.• Sindh has reported maximum number of HIV/AIDS cases in the country/Pakistan. 11
  11. 11. Current Situation Conti….• First outbreak among Injecting Drug Users was identified in Larkano Sindh Pakistan in June 2003, subsequently increasing number of IDUs are being tested +ve for HIV in Sindh. 12
  12. 12. Project Objectives To control the incidence of HIV among Most at Risk Population (MARPs) especially Injecting Drug Users (IDUs) and Male Sex workers (Hijras/MSM). To place the time tested tools of prevention to hold the concentrated epidemic in, and halt the progress in MARPs and bridging population To Reduce and Reverse the level of stigmatization of people living with HIV by creating supportive system and conducive environment to have a happy life and easy access to medical and social services.
  13. 13. Project Objectives To coordinate a multisectoral, comprehensive and sustainable response to HIV that is based on evidence, transparency and accountability and involves the various line ministries, the civil society and the main target beneficiaries (the PLHIV and the most at risk groups). Identify the gaps for future Resource mobilization integration from development partners like GFATM, for long term sustainability of programs and interventions
  14. 14. BCCACIVITIES
  15. 15. Advocacy, Communication &Social Mobilization
  16. 16. ACIVITIES Component-1 ADVOCACY
  17. 17. Component-1 ADVOCACY:-• Advocacy is a combined effort of a group of Individuals or organizations to persuade influential individuals, groups and organizations through various activities to adopt an effective approach as quickly as possible.• Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
  18. 18. Advocacy is about identifying a problemProvincial Dialogue Sindh Karachi Pakistan. District Task Force Sukkur Sindh Pakistan
  19. 19. Advocacy is about identifying a problemDistrict Task Force Larkano at DCO office Larkano Sindh Pakistan -2012
  20. 20. Advocacy: cont..........• Advocacy plan will serves 2 purposes:• Firstly, advocacy to decision makers (politicians, senior public officials) facilitates the conduct of existing programs and in planning for newer programs.• Second: is to facilitate key groups (Those described above, as well the general public at large) in understanding the need for HIV prevention.
  21. 21. Advocacy/Communication and Social MobilizationActivities/ Targets:• 15- Publicity Bill Board• 55- Campaign Vinyl Publicity Posters on Public Transport• 30- Publicity Hoardings (Rental/ Permanent)• 10- Campaign I.E.C. Material (Promotional)• 45- Campaign Social Mobilization Committee 5 unit per District( Manual, M&E Manual etc
  22. 22. ACIVITIES Component-2Communication
  23. 23. Component-2 Communication• "sending, giving, or exchanging information and ideas," which is often expressed verbally and nonverbally.• Verbal communication is the act of speaking by using words. Examples of this include using different forms of language (i.e., written, voice, sign language).• This form of communication can be taken for granted..such as saying regretful things and opening your mouth before thinking about what you are saying.
  24. 24. • Non-verbal communication is the act of speaking without using words. Examples of this include facial gestures ,body language, legs shaking, nervousness, and the impression you give to others with your appearance (dress, body image, body odor).etc.• Both non-verbal and verbal communication are both used on a daily basis. In that regard, its important to use communication carefully and with love. Communication can either hurt or heal
  25. 25. Vinyl Publicity Posters on Public TransportCommunity Mobilization Campaign WORLD AIDS DAY 2012
  26. 26. Communication and Stigma Reduction ((Campaign))• 9- Awareness event at religious festivals (urs)• 24- Awareness events for community and religious leaders• 30- Awareness events for uniformed personnel• 12- Awareness events for Health Sector Professionals• 15- Awareness events for Media Personnel• 12- Coordination with other line departments, ministries and donor agencies• 15- Special Events (5 in a year),Health Days• 3- World AIDS Day
  27. 27. Awareness event at religious festivals (urs) BHIT SHAH During Annual URS of Shah Abdul Latif Bhitai ( Bhit Shah ) Sindh Pakistan
  28. 28. Awareness event at religious festivals (urs) SEHWAN SHAREEFDuring Annual Carnival (Urs) of Hazrat Lal Shahbaz Qalandar Sehwan Shareef Sindh Pakistan
  29. 29. Awareness Events for Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and Sikh Karachi Sindh Pakistan
  30. 30. Awareness Events for Community & Religious LeadersReligious Leaders belonging to Muslims, Christians, Hindus and Sikh Larkano Sindh Pakistan
  31. 31. Awareness events for uniformed personnel Officers of Junior Brigade Officers of Sindh PoliceSACP Office Meeting Room Karachi Sindh Police Training School Larkano Sindh Pakistan
  32. 32. Awareness events for uniformed personnelOfficials of Rangers at Omar Kot Sindh Pakistan Officials of Traffic Police at Karachi
  33. 33. Awareness events for uniformed personnelOfficers of CPLC Karachi at Police Training School Garden Karachi Range Sindh Pakistan
  34. 34. Awareness events for Media PersonnelMedia Personnel Larkano Sindh Pakistan Media Personnel Benazirabad Sindh Pakistan
  35. 35. Awareness events for Media PersonnelMedia Dialogues with People Leaving With HIV/AIDS at Pearl Continental Hotel Karachi Sindh
  36. 36. Coordination with other line Departments, MinistriesMinistry of Industries & Information & Technology Department Sindh Pakistan
  37. 37. ACIVITIES Component-3 Mobilization
  38. 38. Component-3 Mobilization• social mobilization means mentally setting of human beings for achieving a goal,• while community mobilization means specific group of people readiness to achieve the desire levels of goals and aims.
  39. 39. Social Mobilization• Advocacy Seminar for politicians to obtain the political commitment.• Mass media messages such as talk shows, short messages of 5 minutes, short serials tele/doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day.• Mobile Resource Center for social mobilization and Community awareness.
  40. 40. Social Mobilization Activities• 5- Advocacy Seminar for politicians to obtain the political commitment.• 10- Campaign Mass media messages such as talk Shows, short messages of 5 minutes, short serials tele /doc, film on issues of High risk groups for direct and indirect community approaches. (with Airtime) on WAD Day• 3- Campaign Mobile Resource Center for Social Mobilization and Community awareness.
  41. 41. Special Events, Health DaysWorld Health Day Walk at Sea View Karachi Sindh Pakistan
  42. 42. Special Events, Health DaysHealth Expo at Expo Center Karachi Sindh Pakistan
  43. 43. World AIDS DayWorld AIDS Day Walk’s Karachi Sindh Pakistan
  44. 44. World AIDS DayMega Event Cricket Match b/w1- Health department,2- Show Biz and3- Peoples Leaving with HIV to show the Solidarity with PLHIV
  45. 45. Specific Groups of Peoples Show Biz PLHIV
  46. 46. Mobile Information Resource Unit• Mobile information resource centre is proposed to be developed for the community awareness. This will work under BCC component and will be the part of the Information resource Centre located at Provincial Implementation unit with digital library of 23000 on line journals (attached with DUHS). It will adopt innovative approaches like Telefilms, short plays and puppet shows
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