FashnConnect
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FashnConnect

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  • AmitagarwalHarsh agarwal
  • Campaign manager to haveCampaign name Number of bloggersPeriod Metrics of engagementEach campaign would open intoInfluencer on boardOutput location and engagementROI metrics would includeFeedback in form of EmoticonsImpressionsClickthroughs – using coupon codes
  • DashBoard would allow Influencer to Manage her statsSpecify engagement mode and ratesHistoryCollaboration toolsVirtual Closets

FashnConnect FashnConnect Presentation Transcript

  • FashnConnect Brands, Style Influencers, Conversations
  •  As per Zenith Optimedia Advertising is going online
  •      Facebook – 57 mn YouTube – 42 mn Google + - 14 mn Linkedin – 12 mn Twitter – 3.5 mn India is going Online
  • Blogger Score – ComScore
  •  Top Tech bloggers in India made 4 digit $ per month  Top International Fashion Bloggers made 5 digit $ per month  Top Iindian Fashion Bloggers made ? Influencer Earnings
  •   Talenthouse(Reliance)–Creatives Crowdsourcing LimeRoad.com - Scrapbook Engagement is sporadic and limited by ad agencies Potential for such engagement is hampered by Absence of Meeting Ground Absence of influencer stats/metrics Opaqueness of costs Indian Brands are Engaging Influencers
  • Platform for Brands and Style Influencers to engage in conversations  Simplify Influencer Marketing  Empower brand listening  Across Blogs, Social Networks, and Mobile  #fc FashnConnect
  •  Dashboard for brands would enable ◦ ◦ ◦ ◦ ◦  Search for Influencers Review Influencer Stats/Rates Select Service Manage Campaigns ROI metrics Style Influencer stats like ◦ Profiles including followers, Klout ◦ Rate Card ◦ History Brands can engage Influencers
  •  Dashboard for Influencers would enable ◦ ◦ ◦ ◦ ◦ Manage Profile Build a Rate Card Manage Campaigns Collaborate with Influencers Virtual Closets/ Lines Style Influencers can select options
  • State of Venture Immediate Needs www.FashnConnect.com   UI/UX  Analytics Discovery  Fashion Bloggers @ Mumbai Meetups Platform Stakeholders Engagement
  •  Blog platforms  Social Media Agencies  International – stylecoalition.com etc. Competitors
  • Requirements
  • % value of Campaigns Affiliate/Ads Analytics Revenue
  • Pranav Khanna Apparel Manufacturer, Exporter, MBA, Garment Technologist, Computer Engg http://in.linkedin.com/in/khannapranav/ Mohd Faizan Runs a Web Solutions Company in Mumbai and is an avid tech Blogger http://in.linkedin.com/in/faizanansari1 Team