Casestudy april 2014

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marketing innovation case of isobar korea nowlab team

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Casestudy april 2014

  1. 1. Isobar Korea SolutionSolution PRISM solution is based on FLASH PLATFORM with a new media sensing.
  2. 2. Isobar Korea Solution OverviewSolution Overview Content development & Upload to a Prism Server 1 Upload to a Prism Server Korea Download 2 PRISM Manager (CMS) : Control a content of each media device. Current development status : PRISM Manager : 30% done 4 Contents update 3 Media A Media B Media C
  3. 3. Isobar Korea Solution Overview SNS Sharing Solution Overview Sharing Report Media Display Box Demo Video Play Interactive Demo Contents Management System Contents Uploading C Direct Promotion Sample. Coupon. Controller Unit Interactive Demo Event Contents Distribution Event Tracking Event Report Coupon. FutureFuture Expression Contents Creation NowLab Korea | April 2013
  4. 4. Like never before :Case Study
  5. 5. Isobar Korea NowLab Prism Solution Case Study 01 / Oxyclean 30th anniversary “Laundry finished” festival 1. Client: Oxy Reckitt Benckiser Play‐ Oxy clean 30 Anniversary Campaign Movie Link  y 2. Event period: 2013.3.15~2013.4.13 / in Gangnam station hub plaza 3. Event Objective: √ Oxyclean 30th anniversary “Laundry finished” photo festival promotion.  √ Customer  will be aware of  brand history.  √ Oxyclean wanted to convey their brand awareness to easy and fun  4. Contents: Visitors participate “Laundry finished” photo festival. They take pictures following “Laundry finished”  pose and can choose their cloths  either modern or retro style. After the photo was taken, was directly applied  online event.online event. 5. Results: More than 55,000 people participated  this  event. NowLab Korea | April 2013
  6. 6. isobar Korea NowLab Prism Solution Case Study 01 NowLab Korea | April 2013
  7. 7. Isobar Korea * Laundry‐Finished~! Photo Festival‐Uploaded Photos NowLab Prism Solution Case Study 01 NowLab Korea | April 2013
  8. 8. Isobar Korea     NowLab   Prism Solution Case Study  01  info‐graphic report
  9. 9. 01. Ratio of man to woman in the whole ( day/% ) 03. Ratio of success to failure(pose/day %) 71% of the participants Isobar Korea     NowLab   Prism Solution Case Study  01  info‐graphic report 71% of the participants succeeded in the pose mission most of participants followed laundry-finish ed pose Total 2030 of people participated this eventp p p p 02. Ratio of man to woman Ratio of man to woman in the whole (%) Ratio of man to woman in the age of whole (%) 04.Ratio of participants in the whole ( day/weather % ) “Total 41% of people participated raining day” Highest participation is on a rainy dayHighest participation is on a rainy day because event place is located is indoors Ratio of man in the age of whole (%)) “Lots of woman participants is 20s~30s” The highest participation is woman of 20s~30s. Because they like to take photos and keep pictures. Ratio of woman in the age of whole (%))
  10. 10. Isobar Korea NowLab Prism Solution Case Study 01 “Laundry finished” photo festival promotion insight 01 Insight: Highest participants rated in 20s~30s female ‐ Total 67% of female participated this eventTotal 67% of female participated this event ‐ Female visitor was induced to taking pictures and keeping photos +Learning point: for future promotion reflect 20s~30s woman life style 02 Insight: Highest participant on weekend ‐ Total 60% of people participated on weekendp p p p +Learning point: Focus on operating event on weekend/ reinforce role of staffs to help visitors who are difficult to participant event. 03 Insight: Highest participation on rainy day ‐Total 41% of people participated rainy day NowLab Korea | April 2013 ‐Promotion place which is located indoors is inactive place +Learning point: To need idea for raising inducement participation in case of indoors promotion
  11. 11. Isobar Korea NowLab Prism Solution Case Study 02 Tasaki_ Jewelry Brand 1 Client: Tasaki Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design1. Client: Tasaki _ Tasaki is one of the Japanese pearl cultivation and elegant luxury pursuit of design. 2. Event Objective:  √ Efficient display in store √ Enhancing the value of luxury brand    √ Offering a unique User Experience. 3. Contents:  √  Experience display zone using magic mirror  √  User can experience products by touching and gesture tracking on the magic mirror display Type. A [Multi –touch display] 1) Choosing one of the Tasaki  jewelry on the display 2) Matching a selected jewelry with your face  reflected on the screen 3) Taking a picture 4) Downloading  a photo after scanning QR code on the below of the display  Type B [Gesture tracking ]Type. B  [Gesture tracking ] Recognized motion sensor by using kinect  Type. C [Mobile Controller]  1) Open the control page after Scanning QR code on the below of the display  NowLab Korea | April 2013 2) Control the screen using the  Controller page   
  12. 12. Isobar Korea NowLab Prism Solution Case Study 02 NowLab Korea | April 2013
  13. 13. Isobar Korea NowLab Prism Solution Case Study 02 Tasaki_ Jewelry Brand User Scenario: Type A [Multi –touch display] 1 2 3 4 5 6 Choosing  Matching  Taking a picture Scanning QR code Downloading Type B [Gesture tracking]  Type C [Mobile Controller]  NowLab Korea | April 2013 1 2 3
  14. 14. Isobar Korea NowLab Prism Solution Case Study 03 LG 21:9 Showcase “Memory” Hologram ‐ 2013. 06.27, 21:09 D‐1 Hologram test LG 21:9 Showcase hologram test by Nowlab NowLab Korea | April 2013 D 1 Hologram test LG 21:9 Showcase hologram test by Nowlab Making Movie LG 21:9 Showcase Making with ULALA session Naver music Live http://tvcast.naver.com/v/65878
  15. 15. Isobar Korea NowLab Prism Solution Case Study 03 NowLab Korea | April 2013
  16. 16. Isobar Korea NowLab Prism Solution Case Study 03 NAVER MUSIC LIVE Real-time view 29,019 No Increase view Nowlab Hologram Part Korea : 90,000 18,619 owlabPrismH Korea : 101,000 Part 2Part 1 ologram Social media impression NowLab Korea | April 2013
  17. 17. Isobar Korea NowLab Prism Solution Case Study 04 SPK Light Chips Lunching at IFC Mall‐ 2013. 11.03~ 11:16 Event Site SPK Event Promotion Site NowLab Korea | April 2013 Event Site SPK Event Promotion Site Making Movie Nowlab KR On Offline Digital 
  18. 18. Isobar Korea NowLab Prism Solution Case Study 04 SPK Light Chips Lunching at IFC Mall‐ 2013. 11.03~ 11:16 NowLab Korea | April 2013
  19. 19. Isobar Korea Samsung Motion Sync  – Augmented Reality Play Movie Link / Prototype AR app y yp pp for Samsung Motion Sync Vacuum Cleaner ‐ AR based product feature  guide ‐ Store version & Customer version
  20. 20. Isobar Korea Samsung Motion Sync Prototype Augmented RealitySamsung Motion Sync Prototype – Augmented Reality
  21. 21. Isobar Korea SK Planet Data visualizationSK Planet – Data visualization  Data visualization platform Prototype development  for SK BI (business intelligence)& Marketing tool  ‐ Use to the Telecommunication data and car navigation data  Output : 60’ Touch screen interface & PC Browser  Visualization tools ‐ Confidential 
  22. 22. Thank you Should you wish to contact us further: Jaesang Han | Business Director / Nowlab Leader | Isobar Koreag | / | T: +82 (0)2 6005 0838 | M: +82 (0)10 3725 1191 |  F: +82 (0)2 3444 4787 | jaesang.han@isobar.com 9th Fl. JS Tower, 144‐19 Samseong‐dong, Gangnam‐gu | Seoul, Korea 

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