Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties

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Roland Haeve is cross competence manager Big Data voor Atos Nederland. Roland heeft ruim 18 jaar ICT-ervaring in het aanbieden van complete oplossingen binnen onder andere Business Intelligence (BI) en Big Data (Analytics). Big Data is voor veel bedrijven nog pionieren en uitzoeken wat de mogelijkheden zijn. In zijn presentatie zal Roland ingaan op succesvolle Big Data cases. Hij zal hierbij niet enkel inzoomen op Nederland, maar ook bredere, Europese voorbeelden meenemen.

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Data Pioneers - Roland Haeve (Atos Nederland) - Big data in organisaties

  1. 1. Big Data inorganisatiesRoland Haeve;Global Director Big Datafor Atos International 07/04/2013
  2. 2. What is Big Data? Data Pioneers 10 april 2013▶ In the year 2000 we produced 2 Exabytes of new data▶ In the year 2011 we produced 1.8 Zettabytes of new data▶This is: 1.800.000.000.000.000.000.000 bytes▶ In 2020: 40x more data towards 35 Zettabytes ▶This growth every year to even Yottabyte(s) (=10 to the powe r24) 2
  3. 3. What is Big Data, the 3-4 Data Pioneers 10 april 2013traditional V’sSource: Oracle 3
  4. 4. From the traditional 3-4 V’s Data Pioneers 10 april 2013towards the 5-7 V’s Viscosity – Viscosity measures the resistance to flow in the volume of Value data. This resistance can come from different data sources, friction from integration flow rates, and processing required to turn the data into insight. Technologies to deal with viscosity include improved streaming, agile integration bus’, and complex event processing. Virality – Virality describes how quickly information gets dispersed across people to people (P2P) networks. Virality measures how quickly data is spread and shared to each unique node. Time is a determinant factor along with rate of spread. Veracity: Trust & Quality Veracity 4
  5. 5. Big Data & Internet of Things Data Pioneers 10 april 2013Context is key for generating value Sensors / Actuators Web Portal to get user actions M2M M2M B2B Partner IS (Data Provider) Mediators (Nfc, gps, accelero) Machine to Machine Subscriptions Big Data Context Big Data Aggregators Engine Broker Engine Aggregation Correlation Platform Application Application Application Application Application Application Applications 5
  6. 6. Struggles for Business Data Pioneers 10 april 2013▶ Driver: Who is the driving Force, IT, Business, Cost?▶ Opportunities: Which Opportunities is Big Data (Analytics) deliver, how Big Data can make a difference?▶ How to Start: Which Roadmap(s) should we follow?▶ How to Integrate: How integrate Big Data (Strategy) within the current Infra-architecture? McKinsey calls Big Data “the next frontier for innovation,competition and productivity” 6
  7. 7. Data PioneersUse Cases 10 april 2013Large Hadron Collider: An example of sensor and machine data is found at the Large Hadron Collider at CERN, theEuropean Organization for Nuclear Research. CERN scientists can generate 40 terabytes of data every second duringexperiments.Boeing Jets: Boeing jet engines can produce 10 terabytes of operational information for every 30 minutes they turn. Afour-engine jumbo jet can create 640 terabytes of data on just one Atlantic crossing; multiply that by the more than25,000 flights flown each day, and you get an understanding of the impact that sensor and machine-produced data canmake on a BI environment.Twitter: The micro blogging site Twitter serves more than 200 million users who produce more than 90 million "tweets"per day, or 800 per second. Each of these posts is approximately 200 bytes in size. On an average day, this traffic equalsmore than 12 gigabytes and, throughout the Twitter ecosystem, the company produces a total of eight terabytes of dataper day. In comparison, the New York Stock Exchange produces about one terabyte of data per day.Wal-Mart: Transactional data has grown in velocity and volume at many companies. As recently as 2005, the largest datawarehouse in the world was estimated to be 100 terabytes in size. Today, Wal-Mart, the worlds largest retailer, is loggingone million customer transactions per hour and feeding information into databases estimated at 2.5 petabytes in size.Financial services: Discover fraud patterns based on multi-years worth of credit card transactions and in a time scale thatdoes not allow new patterns to accumulate significant losses. Measure transaction processing latency across manybusiness processes by processing and correlating system log data.Internet retailers: Discover fraud patterns in Internet retailing by mining web click logs. Assess risk by product type andsession Internet Protocol (IP) address activity.Retailers: Perform sentiment analysis by analysing social media data.Drug discovery: Perform large-scale text analytics on publicly available information sources.Healthcare: Analyse medical insurance claims data for financial analysis, fraud detection, and preferred patient treatmentplans. Analyse patient electronic health records for evaluation of patient care regimes and drug safety.Mobile telecom: Discover mobile phone churn patterns based on analysis of call detail records and correlation withactivity in subscribers networks of callers.IT technical support: Perform large-scale text analytics on help desk support data and publicly available support forumsto correlate system failures with known problems.Scientific research: Analyse scientific data to extract features (e.g., identify celestial objects from telescope imagery).Internet travel: Improve product ranking (e.g., of hotels) by analysis of multi-years worth of web click logs. 7
  8. 8. Examples of Atos projects / cases Data Pioneers 10 april 2013 8
  9. 9. DAaaS Data Pioneers 10 april 2013 9
  10. 10. DAaaS Data Pioneers 10 april 2013 10
  11. 11. Big Data & Internet of Things Data PioneersSmart Metering at ERDF 10 april 2013▶ Atos is the first IT services company to manage such a large scale implementation of smart meters in Europe▶ Targeting 35 million meters being installed for French distribution system operator ERDF. The smart meter solutions developed by Atos help Smart Utilities to meet three goals: lower costs; improved delivery and more efficient services to home and business users and a reduction of energy usage by regulating the network. At the beginning of March 2011, ERDF started the operation of its new IT platform of its Linky project. 11
  12. 12. Atos Olympische Spelen, London 2012 Data Pioneersand vision for 2020 (Real Big Data) 10 april 2013 12
  13. 13. Opportunity from CNES : Big Data Data Pioneers 10 april 2013for Control Systems▶ Atos won a 25 M€ contract with French Space Agency (CNES) for a “Product Line” to build Control Systems for spacecraft – First control system will be for a military satellite▶ IP of some components will be shared between CNES and Atos▶ More interesting asset to share is infrastructure▶ Key components : several data stores – Distributed architecture – Lightweight – Very fast – Based on manageable, understandable open source components • Security, maintainability, long term support, …▶ Our innovative architecture has been a key element of our selection 13
  14. 14. Red Spotted Hankey, Data Pioneers 10 april 2013Travel Web Site Business Issue ▶ Limited understanding of the dynamics of marketing response and external influences on web traffic and sales ▶ “Static” customer information Use Cases sentiment translate into an increase in web sales? Does a local radio advertising campaign translate into increased web traffic and sales? ▶ How can RSH derive the best possible value from its marketing strategies, eg: redspottedhanky.com – Does a positive spike in social media sen sells discounted train – What impact does weather have on web traffic? tickets on-line. Customers Solution gather loyalty points for ▶ Cloud based Big Data platform integrating, storing and each ticket purchased analysing unstructured and structured data which can be used to buy ▶ Hadoop based solution integrating weather, twitter additional train tickets. feeds, ticketing sales, CRM and web traffic data into single repository for trend identification and analysis 14
  15. 15. MyCity – Real Time Traffic Data Pioneers 10 april 2013Forecast Traffic sensors of the City of Berlin CityCockpit for RTTF Vehicle’s on-board unit . . . Smart phone app1 1200 Real-time sensor data Real-time data Additional data Forecasted data Other data sourcesTraffic web (e.g. crowd sourced and open data) Traffic data server Traffic forecast serverserver Data, Services & Analytics 4 hours forecast service 15
  16. 16. Nieuwe mogelijkheden; Customer profiling Data PioneersPersonal Based Economy / Personal Data Economy 10 april 2013▶ Laatste Web klikken van de klant / click-stream analysis – tonen juiste advertenties – Flexibele prijzen / aanbiedingen – Loyaliteitsprogramma▶ Klant “usage patterns” van uw services – Veel gebelde telefoonnummers  speciale aanbiedingen▶ Locatie van klant ..en vergeet niet dit – Location based services kun je ook allemaal▶ Genetische / DNA patronen van uw klant / patiënt weer combineren met – Voorschrijven de best werkende medicatie gebaseerd op best Big Data!...... werkende statistische analyse – Preventieve geneeskunde▶ Beleid / Declaratie profiel van klanten – Fraude detectie / opsporing / management – Proactieve verzekeringspakket aanbieden▶ Klanten bezitten Twitter stream, Facebook pagina – Detecteer hobbys en interesses – Detecteer belangrijke gebeurtenissen (Geboorte, verhuizing, etc.) – Quantified Self by Numbers 16
  17. 17. Keeping track of the Customer journey Data Pioneers 10 april 2013 From Traditional (single path, predictable process) View TV or Compare Choose Go to Store Buy Item print ad Options Best Option To Connected (multi channel, multi path, complex unpredictable process) Levels of Search Smartphone Customer app Compare Interest prices Loyalty Demo in Like on store Commitment Watch on Facebook View Youtube print ad Watch Evaluation tutorial Buy Item Read Interest Read Online reviews Blog shopping View banner ad Awareness 17
  18. 18. Now Banking (Atos Smart Mobility + Big Data) Data Pioneersinteracting with consumers and guiding them in their day 2 day life’s 10 april 2013 Home Travel Work Hospital Shopping Culture Travel Home-Personal FM -Personal FM-Casualty Man -Casualty Man-Savings -Micro credit -Savings-Mortgages -Car insurance -Credit/Debit -Sustainable -Car insurance -Mortgages-Investments -Liability -Income -Health cards banking -Liability -Investments-Financial goals -Work away* -Life insurance insurance -Personal loans -Sponsoring -Work away -Financial goalsMorning Evening*Atos proposition for banks facilitating to work anywhere , anytime 18
  19. 19. Risks to be aware of Data Pioneers 10 april 2013(several, and quite diverse) Policies: The risks of misuse: security, privacy, Emergent, immature “Lies, Damned Lies and intellectual property, technologies Statistics” liability .. Mixing “old” tech with Data Garbage: “Digital Access to data can be the new platforms Diogenes” problematic Scarcity of talent in a Transparency is hard Data ownership issues complex field (“Data to achieve Scientists”) 19
  20. 20. More info Data Pioneers 10 april 2013▶ See Factsheet and whitepaper Open source Solutions For Big Data Management: http://nl.Atos.net/BigData 20
  21. 21. Contact? Data Pioneers 10 april 2013 » Name: Roland Haeve » Role: Global Director Big Data; Information Management & Analytics » Mail: Roland.Haeve@atos.net » Tel: 06-22465013 » @Rhaeve 21

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