Mlc For Cities Introduction To The Concept

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This presentation gives an introduction to the concept for cities.

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Mlc For Cities Introduction To The Concept

  1. 1. Introduction to the concept. <ul><li>For city governments. </li></ul>
  2. 2. What are we going to do? <ul><li>To promote your city in many other international cities. </li></ul><ul><li>Built a Global Network of cities. </li></ul><ul><li>In more than 70 countries over 3,447 cities identified as potential MultiLingualCities. See map </li></ul><ul><li>Phase 1 cities with 50,000+ inhabitants. Phase 2 cties with 50,000- inhabitants. </li></ul>
  3. 3. <ul><ul><li>What combination does this global cities network give city governments that they can’t get somewhere else? </li></ul></ul><ul><ul><li>Banners on the address listing pages that ‘bring’ the city under the attention of the consumers & businesses in many countries in their languages. </li></ul></ul><ul><ul><li>City governments enable maximum generation of unique content for their city: THE VOLUME. </li></ul></ul><ul><ul><li>The unique content is the reason why people come to your city. </li></ul></ul><ul><ul><li>Database with email addresses of non native speakers in the city, per language. </li></ul></ul>The benefit for the cities A unique impulse to the economic development of the cities.
  4. 4. <ul><ul><li>New search engine: City search in your language </li></ul></ul><ul><ul><li>Businesses & Organisations in the city (BO’s) </li></ul></ul><ul><ul><li>Users (consumers and businesses searching) </li></ul></ul>How are we going to do this? BO’s Users Unique theme: address listings & contact details in non native languages Everyone’s objective: Reach unreached people
  5. 5. <ul><li>3 roles: </li></ul><ul><ul><li>Municipalities, city government </li></ul></ul><ul><ul><li>Businesses & Organisations in the city (BO’s) </li></ul></ul><ul><ul><li>Users (consumers and businesses searching) </li></ul></ul>Roles in the concept Municipality BO’s Cities BO’s Licensed MultiLingualCities Users
  6. 6. <ul><ul><li>It’s very different form the way you would expect. </li></ul></ul><ul><ul><li>Within the city: </li></ul></ul>Help the other to help you The BO’s in the city creating opportunities for the municipality, city government in reaching new international target groups. The city government creating opportunities for the BO’s in their city in reaching new international target groups. Enables Enables
  7. 7. Exclusive features available for city governments <ul><li>BI-GB Address Listing Bannering </li></ul><ul><li>Global – Continental Bannering </li></ul><ul><li>R.U.P. feature </li></ul><ul><li>R.U.P. Targeting </li></ul><ul><li>List of email addresses of all your city’s accounts per language. </li></ul><ul><li>List of email addresses of all your city’s subscribers per language. </li></ul><ul><li>Statistics </li></ul>} on public search domain } on account pages in other cities
  8. 8. <ul><ul><li>Address listing pages - public search domain </li></ul></ul><ul><ul><li>BO’s open online an account and provide the address information themselves per language that they speak. </li></ul></ul><ul><ul><li>BO’s keep their address listings up to date. *** STARS system </li></ul></ul><ul><ul><li>Manual check by MLC before online to prevent unwanted BO’s, and texts. </li></ul></ul>Content example
  9. 9. Users < ––––––––––––––– > Listed BO’s Being abroad, speaking their native language. ‘BLUE TRAVELERS’ Selling* in his country, speaking a foreign language. ‘BLUE ICON’ Buying internationally, receiving goods or services in his country. ‘GREEN GLOBE’ Selling & delivering internationally, exporting. ‘GREEN BOAT’ green line blue line
  10. 10. BI - GB Address Listing Bannering Banners / videos* by the municipality. Its city’s accounts USERS ‘green boats’ On all the Address Listings The municipality license Realize who is the user seeing your city banner / video. Especially where s/he is at that moment! ‘ blue travelers' ‘blue icons’ ‘ green globes’ * Per operational language Listed BO’s City banners on ‘Green Boat’ address listings promote your city in other countries.
  11. 11. <ul><ul><li>Various marketing acties, but critical: Add as many MultiLingualCities as quickly as possible to the Global Network. </li></ul></ul><ul><ul><li>In the city are not only BO’s to be listed but also the target groups of other cities. </li></ul></ul><ul><ul><li>Doing a project in a city to become a MultiLingualCity doesn’t only inform to BO’s to get listed . It also communicates the ability to act as a user in other cities when people go abroad. </li></ul></ul><ul><ul><li>A new MLCity will drive usage and the # of accounts. </li></ul></ul>How will the world, the users know about the global network, the website?
  12. 12. <ul><ul><li>Address listing pages - public search domain </li></ul></ul><ul><ul><li>See R.U.P. at slide 7 </li></ul></ul><ul><ul><li>myMLC Accountpages - location base d t he city </li></ul></ul>Listed BO’s enable cities reaching people example example
  13. 13. R.U.P. feature Banners / videos by your municipality. Another city’s accounts Your city’s accounts USERS Your banners seen in # cities Address listings Your municipality license Your city (nr 31) month myMLC pages myMLC pages myMLC pages myMLC pages myMLC pages Another city’s accounts Another city’s accounts Another city’s accounts Another city’s accounts 30 10 5 29 9 4 28 8 3 27 7 2 26 6 1 11+12 3+4 1+2
  14. 14. Example myMultiLingualCity page Accountholder sees the banner from 1 another MLCity Located in the Netherlands From 2 another MLCity From 3 another MLCity From 4 another MLCity From 5 another MLCity
  15. 15. R.U.P. Value Banners / videos by your municipality. Another city’s accounts Your banners seen by X myMLC people in # cities Your municipality license Your city (nr 31) months myMLC pages myMLC pages myMLC pages myMLC pages myMLC pages Another city’s accounts Another city’s accounts Another city’s accounts Another city’s accounts 5 10,000 5,500 4 2,000 6,000 3 7,000 3,000 2 4,000 4,500 1 6,000 5,000 sum Ʃ 29,000 24,000 After 12 3+4 1+2
  16. 16. R.U.P. feature <ul><li>100% of all myMLC accounts of a city = 5 cities per month </li></ul><ul><li>or < 100% but > 5 cities </li></ul><ul><li>Depending on the intake of the number of MLCities and on the number of accounts per MLCity. </li></ul>
  17. 17. R.U.P. feature TARGETTING Banners / videos by your municipality. Another city’s accounts Your banners seen in # cities Your municipality license Your city (nr 31) month myMLC pages myMLC pages myMLC pages myMLC pages myMLC pages Another city’s accounts Another city’s accounts Another city’s accounts Another city’s accounts So enabling a MLCity to specifically target another city -- - - -- - - 28 - 3 -- - - -- 6 - 11+12 7+8 5+6
  18. 18. Numbers <ul><li>In more than 70 countries over 3,447 cities identified as potential MultiLingualCities. See map </li></ul><ul><li>Average of 335,000 inhabitants per city, rup value 16,750 *5 </li></ul><ul><li>Total inhabitants potential MLCities 1,154,745,000 </li></ul><ul><li>MultiLingualCity gives international reach to your city! </li></ul>
  19. 19. Global – Continental Bannering Banners / videos* by the municipality. The Paris banner: On all address listings of the world The municipality license Realize who is the user seeing your city banner / video. Especially where s/he is at that moment! * Per operational language Additional option The Malaga banner: On all address listings per continent
  20. 20. Marketing communication <ul><li>The Licensed city receives the international MultiLingualCity vignette & much more. </li></ul>
  21. 21. Closing <ul><li>Questions & Answers </li></ul><ul><li>Next steps </li></ul><ul><ul><ul><ul><ul><li>European project </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Let’s start with success, with volume: </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>31 cities in 6 -10 countries to start. </li></ul></ul></ul></ul></ul><ul><li>Interested? Contact the Project Office [email_address] </li></ul><ul><li>Or see another presentation </li></ul>

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