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Optimizing your ILS listing with Ratings & Reviews: ...
Optimizing your ILS listing with Ratings & Reviews:
Once upon a time, apartment marketers never would have dreamed of combining paid advertising with ratings and reviews of their apartment communities! But our socially-connected digital society has changed all of that, and consumers now expect to see user-generated content wherever they may be searching on the web.
This session will share some compelling statistics on how your ILS listing becomes even more powerful when incorporating feedback from actual residents, and how others have maximized this relatively new aspect of ILS marketing in multifamily.