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Transcript

  • 1. Thursday, January 31, 13
  • 2. Thursday, January 31, 13
  • 3. STORY OVER DATAThursday, January 31, 13
  • 4. IT’S NOT ABOUT THE MICThursday, January 31, 13
  • 5. WHAT DOES A RENTER WANTThursday, January 31, 13 ?
  • 6. MOBILE FIRST EASY COMPARE PHOTOS/VIDEOS REVIEWSThursday, January 31, 13
  • 7. WHAT DOES A MARKETER WANTThursday, January 31, 13 ?
  • 8. MORE LEADS MORE REACH LESS TIME & $ SIMPLER METRICSThursday, January 31, 13
  • 9. WHAT DOES A SALESPERSON WANTThursday, January 31, 13 ?
  • 10. MORE PROSPECTS MORE TRUST LESS COMPLEX MORE REFERRALSThursday, January 31, 13
  • 11. SOCIAL STUFF ONE SOLUTION CONTENT MARKETINGThursday, January 31, 13
  • 12. ? WHAT MAKES THIS SO DIFFICULTThursday, January 31, 13
  • 13. THE OVERSATURATED WORLDThursday, January 31, 13
  • 14. CONSUMPTION NATIONThursday, January 31, 13
  • 15. THE WEB AFTER PANDA & PENGUINThursday, January 31, 13
  • 16. HOURS IN A DAY SUBJECT MATTER A PLANThursday, January 31, 13
  • 17. YOU WERE TOLDThursday, January 31, 13
  • 18. CHRIS BROGAN : OUR FRAMES WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS. @CHRISBROGAN CHRIS@CHRISBROGAN.COM HTTP://HUMANBUSINESSWORKS.COM #IMPACTEQThursday, January 31, 13
  • 19. IF YOU REMEMBER ONLY FIVE TAKEAWAYS (THEN WE BOTH WIN!)Thursday, January 31, 13
  • 20. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUELThursday, January 31, 13
  • 21. Thursday, January 31, 13
  • 22. C R E A T EThursday, January 31, 13
  • 23. HOW DO PEOPLE BUY?Thursday, January 31, 13
  • 24. MOBILE! MORE EDUCATED VELOCITY OF SALE SHARABILITY CUSTOM EXPERIENCES REFERRALS/REVIEWS MOBILE!Thursday, January 31, 13
  • 25. CHALLENGE: BILLBOARD BLIGHTThursday, January 31, 13
  • 26. ANY IDEAS HOW YOU WOULD HELPThursday, January 31, 13 ?
  • 27. SOMETHING TO TALK ABOUTThursday, January 31, 13
  • 28. SOMETHING TO SHOOTThursday, January 31, 13
  • 29. C R E A T EThursday, January 31, 13
  • 30. THE PEOPLE THATYOU MEETThursday, January 31, 13
  • 31. CHALLENGE: NEWCOMERThursday, January 31, 13
  • 32. DOLLAR SHAVE CLUBThursday, January 31, 13
  • 33. IMPACT= CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO) CREATEThursday, January 31, 13
  • 34. C R E A T EThursday, January 31, 13
  • 35. HOW DO YOU HELP DOLLAR SHAVE CLUBThursday, January 31, 13 ?
  • 36. CHALLENGE: MY CUSTOMERS AREN’T HEREThursday, January 31, 13
  • 37. EVENTTRIGGEREDOPPORTUNITIES (LISTENING TOOLS!)Thursday, January 31, 13
  • 38. Thursday, January 31, 13
  • 39. EDUCATIONYOUTUBE! YOUTUBE! YOUTUBE!Thursday, January 31, 13
  • 40. Thursday, January 31, 13
  • 41. AN OPPORTUNITYMIX THOSE STORIES WITH THEMSTORIESThursday, January 31, 13
  • 42. ASK 3 QUESTIONSWHAT IS THE STORY?HOW CAN I INCLUDE MY GUEST?HOW WILL I MAKE THIS SHAREWORTHY?Thursday, January 31, 13
  • 43. HELP THEM SUCCESSONRAMPING TO SOCIAL ONThursday, January 31, 13
  • 44. GOALS IDEAS PLATFORM NETWORKThursday, January 31, 13
  • 45. INTERNAL CLARITY MENTAL EXTERNAL OWNERSHIP (WHEN I SAY CELL PHONE, YOU SAY...)Thursday, January 31, 13
  • 46. CONTRASTThursday, January 31, 13
  • 47. REACHEXPOSURE WE ARE FLEDGLING TV STATIONSThursday, January 31, 13
  • 48. REACH/EXPOSURE AMEX OPEN VS BUSINESSWEEK COMEDIANS IN CARS GETTING COFFEE TRADE MAG 2.0 AUTO PARTS CATALOG VS IPADThursday, January 31, 13
  • 49. THEJUNKWEBAND THEPHONETERNETThursday, January 31, 13
  • 50. THE JUNKWEBThursday, January 31, 13
  • 51. THE PHONETERNETThursday, January 31, 13
  • 52. CHALLENGE: NOT ENOUGH REACH/EXPOSUREThursday, January 31, 13
  • 53. JOE IN MADISONThursday, January 31, 13
  • 54. C R E A T EThursday, January 31, 13
  • 55. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSETThursday, January 31, 13 SPECTRUM
  • 56. TRUST & ECHO DOLLAR SHAVE CLUB AJ BOMBERS METhursday, January 31, 13
  • 57. GOALS IDEAS PLATFORM NETWORKThursday, January 31, 13
  • 58. SERVING SUGGESTIONSThursday, January 31, 13
  • 59. GOALS WE HELP ____ BY BEING THE BEST AT ____ & WE EXCEED EXPECTATIONS BY ___. IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDS THAT WE _____.Thursday, January 31, 13
  • 60. GOALS & IDEAS TIE BIG STORIES TO SIMPLE METRICS 1-2 METRICS TOPS PER GROUP (EX) MARKETING: $ OR # (EX) SALES: $ PER GUEST (EX) SERVICE: REFERRAL GRADE SVCThursday, January 31, 13
  • 61. IDEAS BRAVE! HIGH CONTRAST EASY TO ARTICULATE COMMUNITY’S LANGUAGE GIVE IDEAS HANDLESThursday, January 31, 13
  • 62. PLATFORM 40% SMALL BUS NOT ON WEB 68% OF WEB TRAFFIC IS MOBILE OFFLINE-TO-ONLINE OPPSThursday, January 31, 13
  • 63. NETWORK RICKY GERVAISThursday, January 31, 13
  • 64. EXTRACTION OF VALUE AMANDA HOCKINGThursday, January 31, 13
  • 65. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSETThursday, January 31, 13 SPECTRUM
  • 66. RECIPESThursday, January 31, 13
  • 67. START SOMEWHERE HOMEBASE+OUTPOSTS+EMAIL OUR PRESENCE GOALS ARE CONTENT FOR THE MOBILE WORLD EDITORIAL CALENDAR (TOPICS) CRM METRICSThursday, January 31, 13
  • 68. START SOMEWHERE PRESENCE MANAGEMENT NETWORKING ON AND OFFLINE PRE-DURING-POST EVENT NTWKG IN-NETWORK SHARING THE UP AND COMERS OUT OF NETWORK GROWTH THE CLEAN ASK SERVICE CRAFTSMANSHIPThursday, January 31, 13
  • 69. CONTENT MKTG FLEDGLING TV STATIONS MAKE YOUR BUYER THE HERO (HARLEY, MOLESKINE, STOP&SHOP) EQUIP YOUR BUYER FOR SUCCESS TAPAS WORLD: MOBILE/FAST/EASY VIDEO/AUDIO EMAIL: THE GOLDEN TICKETThursday, January 31, 13
  • 70. HI!Thursday, January 31, 13
  • 71. SPOTLIGHT MY NEWSLETTERHBWAY.COM/NLThursday, January 31, 13
  • 72. COMMUNITY NEVER YOUR COMMUNITY COMMUNITY IS NEVER ONLY BUYERS TELL THEIR STORIES INCESSANTLY PARTICIPATE ANY WAY YOU CAN OFFLINE (DIGITAL AMPLIFICATION) MAKE SHARING EASY EMAIL IS GOLD REFERRALS ARE A COMMUNITY SPORTThursday, January 31, 13
  • 73. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUELThursday, January 31, 13
  • 74. TELL BIGGERSTORIESThursday, January 31, 13
  • 75. BEBRAVENOWThursday, January 31, 13
  • 76. LOVE THE GRINDThursday, January 31, 13
  • 77. SERVICECRAFTSMANSHIPThursday, January 31, 13
  • 78. MASTER THEIMPACTEQUATION!Thursday, January 31, 13
  • 79. MORE? HBWAY.COM/NL @CH RISBR OGAN THANK YOU SO VERY MUCH!Thursday, January 31, 13
  • 80. Thursday, January 31, 13