NOVICEproject: Online Moderation

681 views
503 views

Published on

Theoretical background and practical hints for moderators of www.noviceproject.eu

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
681
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • FOLIE 1: Thank you Mr Chairman, Ladies and Gentlemen, Good Morning. I will talk about the question if there is a need for eLearning in veterinary continuing education.
  • NOVICEproject: Online Moderation

    1. 1. Online Moderation Theoretical background and practical hints Jan Ehlers
    2. 2. Types of communication <ul><li>Face to Face </li></ul><ul><li>Written </li></ul><ul><li>Mail </li></ul><ul><li>Chat/messenger </li></ul><ul><li>Discussion board </li></ul><ul><li>Audio </li></ul><ul><li>Telefone </li></ul><ul><li>Skype </li></ul><ul><li>Video </li></ul><ul><li>Synchronous </li></ul><ul><li>Asynchronous </li></ul><ul><li>Synchronous </li></ul><ul><li>Asynchronous </li></ul><ul><li>Synchronous </li></ul><ul><li>Synchronous </li></ul><ul><li>Synchronous </li></ul>
    3. 3. Model of mass communication (MALETZKE 1963)
    4. 4. Model of mass communication (MALETZKE 1963) <ul><li>Own interpretation of information </li></ul><ul><li>No non-verbal information </li></ul><ul><li>CAVE: rumour and gossip </li></ul><ul><li>Sleeper-effekt (disconnection of message and author) </li></ul><ul><li>Kognitive dissonance (selective cognition) </li></ul>
    5. 5. Real and virtual opinion leaders (MERTEN 1988) Receiver of opinions of virtual opinion leaders Medium with virtual opinion leader (V) Autonomous opinion making Real opinion leader Opinions Receiver of opinions of real opinion leaders
    6. 6. Roles of moderators <ul><li>Pedagogical </li></ul><ul><li>Social </li></ul><ul><li>Management </li></ul><ul><li>Technical </li></ul><ul><li>Organisator </li></ul><ul><li>Animator/Motivator </li></ul><ul><li>Content expert </li></ul><ul><li>Transfer expert </li></ul>
    7. 7. Competencies <ul><li>Understanding of online-communication processes (development of trust) </li></ul><ul><li>Technical skills and knowledge (tools, helpdesk) </li></ul><ul><li>Ability to communicate online (striking the right note) </li></ul><ul><li>Know-how (e.g. about content of group) </li></ul><ul><li>Personality (self-confidence, no craving for recognition) </li></ul>
    8. 8. FEASP model (ASTLEITNER 2001) <ul><li>Fear </li></ul><ul><li>Envy </li></ul><ul><li>Anger </li></ul><ul><li>Sympathy </li></ul><ul><li>Pleasure </li></ul>
    9. 9. 5-step model of e-moderation (SALMON 2001)
    10. 10. Questions as tools of moderation <ul><li>Open and closed questions </li></ul><ul><li>Clarifying recapitulations </li></ul><ul><li>Questions for concretion </li></ul><ul><li>Conducive questions (to results, problems) </li></ul><ul><li>Questions activating resources or abilities (who could help here?) </li></ul><ul><li>Clarifying and collecting emotions </li></ul>
    11. 11. Tools of moderation <ul><li>Summaries </li></ul><ul><li>Reminding of forgotten topics </li></ul><ul><li>Stay on topic (off-topic vs. coherence) </li></ul><ul><li>Job: moderation not content </li></ul><ul><li>The shorter the postings of moderators, the more the participants will post </li></ul>
    12. 12. Uses and Gratifications Approach (PALMGREEN 1084) <ul><li>Affektive: relaxation, amusement </li></ul><ul><li>Kognitive: information, knowledge </li></ul><ul><li>Integrative: identification, acknowledgement </li></ul><ul><li>Interactive: friendship, „social“ relationships </li></ul><ul><li>=> Response-time </li></ul>Beliefs Evaluations Wanted gratifi-cations Use of media Gratifi-cations received
    13. 13. CAVE!! <ul><li>Flaming and lurking </li></ul><ul><li>Generalisations </li></ul><ul><li>Spiral of silence </li></ul><ul><li>Nettiquette </li></ul>
    14. 14. Theories <ul><li>SIDE : Social Identity and Deindividuation (Anonymity and identifiability) REICHER, SPEARS und POSTMES 1995 </li></ul><ul><li>Messaging treshold Ansatz  (Additional expenses of online-communication, cost-benefit-calculus) REID, MALINEK, STOTT und EVANS 1996 </li></ul><ul><li>Media Richness Theory (Richness of media avoids ambiguity) DAFT und LENGEL 1986 </li></ul>
    15. 15. Legal issues <ul><li>Questions of patient owners </li></ul><ul><li>Complaints </li></ul><ul><li>Evidence based medicine </li></ul><ul><li>Objectivity vs. advertisement  </li></ul>§
    16. 16. Sarah and Tierney How to deal with the NOVICE tools…

    ×