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Digital Bootcamp Deluxe

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Digital Bootcamp returned once more to where it all began, the Frontline Club, Paddington, London - which champions independent journalism - on Friday 11 January 2013, as part of the London Short Film …

Digital Bootcamp returned once more to where it all began, the Frontline Club, Paddington, London - which champions independent journalism - on Friday 11 January 2013, as part of the London Short Film Festival's 10th anniversary edition. It was epic, a Deluxe version which saw a three hour lecture, one hour masterclass of five projects and an hour of networking.

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  • 1. DigiBootcampDeluxe Part of LSFF10 Frontline Club London Friday 10 January 2013
  • 2. or ...
  • 3. ... fun things to do with thepeople formerly known as the audience
  • 4. James Mullighan
  • 5. What is this ‘digital’, anyway?
  • 6. What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
  • 7. Some trends
  • 8. Some trends• Technological changes: • Broadband; powerful devices; open platforms; frictionless payments.• Behavioural changes: • Huge rise in online and mobile consumption.• Business models: • Increasingly online.• Democratisation of production: • Rise of the bedroom producer.
  • 9. From this ...
  • 10. To this ... GamerProducer Activist Hacker Blogger Inventor
  • 11. One to one One to manyMany to many Many to many
  • 12. From The Audience is Always Right Michael Zorn, TBWA Berlin
  • 13. From The Audience is Always Right Michael Zorn, TBWA Berlin• Fractal Media Usage: • People spend more time with more media in different ways.• Individual Media Usage: • People use media on their own terms and schedules.• Volatile Media Usage: • People use media in spontaneous ways, switching between media.• Self-determined Media Usage: • People can avoid or block content.
  • 14. From The Audience is Always Right Michael Zorn, TBWA Berlin• Fractal Media Usage: • People spend more time with more media in different ways.• Individual Media Usage: • People use media on their own terms and schedules.• Volatile Media Usage: • People use media in spontaneous ways, switching between media.• Self-determined Media Usage: • People can avoid or block content. Result: it’s no longer easy to enforce people’s
  • 15. The age of the interface
  • 16. From: How Social Media Can Make History Clay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
  • 17. This really freaks people out
  • 18. But don’t worry, thisanxiety has a precedent
  • 19. From Hamlet on the Holodeck Janet M. Murray“In 1455, Gutenberg invented the printing press- but not the book as we know it. Books printedbefore 1501 are called incunabula; the word isderived from the Latin for swaddling cloths andis used to indicate that these books are thework of a technology still in its infancy ...”.
  • 20. Tell me and I will forget
  • 21. Tell me and I will forget,Show me and I may remember.
  • 22. Tell me and I will forget, Show me and I may remember,Involve me and I will understand.
  • 23. Fun with HTML5
  • 24. the internet is … big
  • 25. 1% collaborators 9% sharers90% audience
  • 26. Engage don’t sell
  • 27. Engage don’t sell Share don’t tell
  • 28. What free tools are available?
  • 29. Wordpress – start here
  • 30. wix.com is another popular free website builder.
  • 31. weebly is yet another
  • 32. harrietfleuriot.co.uk, filmmaker, website using wordpress
  • 33. social media sharing buttons on Harriet’s site
  • 34. Ted Marcus’s short film website using wordpress
  • 35. Luke’s website, powered by Cargo
  • 36. These two, from Google
  • 37. e-mail
  • 38. vimeo vs youtube, and online or not …
  • 39. Kate’s website, powered by Wix
  • 40. hootsuite, another social media feed manager
  • 41. How much?TIME•It requires discipline - you have to commit thetime daily/weekly•Use free tools to lighten the loadMONEY•Social media and other digital tools are free•Budget for your digital strategy from the start•The Producer of Marketing and Distribution
  • 42. When?• Now, if not earlier…• The earlier you start the bigger the audience will be• Use the social media tools as part of your research process before the film is completed• Involve any partners from pre-production or even earlier
  • 43. Ain’t too proud to beg …
  • 44. Meet Jeff Howe
  • 45. Let’s meet Jason
  • 46. indiegogo - international, very film friendly
  • 47. kickstarter – welcome to the UK!
  • 48. crowdrise.com
  • 49. sponsume.com
  • 50. wefund.com
  • 51. buzzbnk.org
  • 52. artistshare.com
  • 53. ulule.com
  • 54. comprehensive summary of all this on the wiki
  • 55. Use Assemble to build a web presence and then an audience. Then sell to them.
  • 56. 78
  • 57. Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.
  • 58. screenburn.com - a Facebook VoD platform
  • 59. Technology giveth, and technology taketh away
  • 60. “Obscurity is a far greater threat to authors and creative artists than piracy”. Tim O’Reilly
  • 61. vodo.net helps creators promote and distribute their films using peer-to-peer technology.
  • 62. vimeo.com now has a tip jar
  • 63. w h a t ’s b e t t e r th a n fre e ? http://springboardmedia.blogspot.com/Wednesday, May 26, 2010
  • 64. New forms of storytelling
  • 65. We make the work
  • 66. An interactive crowd-sourced documentary project about the Egyptian revolution.http://beta.18daysinegypt.com/
  • 67. Crowdsourcing crisis information
  • 68. Crowdsourcing solutions
  • 69. The ashtag app
  • 70. Crowdsourcing solutions
  • 71. Delight
  • 72. thejohnnycashproject.com
  • 73. starwarsuncut.com
  • 74. Twitter.com/ferris_buller
  • 75. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
  • 76. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generousDon’t pee in the pool
  • 77. • shootingpeople.org: Entries now open for January’s Film of the Month being judged by Kevin ‘Touching the Void’ Macdonald• Sheffield Doc|Fest (12-16 June 2013): Absolutely come. Group discounts.• Submissions open for Encounters 17 – 22 September 2013• Further reading – and some fun: • http://bit.ly/Q1CMnZ
  • 78. digibootcamp.wikispaces.com