DigiBootcampDeluxe   Part of LSFF10            Frontline Club               London                 Friday            10 Ja...
or ...
... fun things to do with thepeople formerly known as the            audience
James Mullighan
What is this ‘digital’, anyway?
What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market...
Some trends
Some trends• Technological changes:  •   Broadband; powerful devices; open platforms; frictionless      payments.• Behavio...
From this ...
To this ...                           GamerProducer                           Activist           Hacker                   ...
One to one               One to manyMany to many                 Many to many
From The Audience is Always Right      Michael Zorn, TBWA Berlin
From The Audience is Always Right                 Michael Zorn, TBWA Berlin•   Fractal Media Usage:    •   People spend mo...
From The Audience is Always Right                 Michael Zorn, TBWA Berlin•   Fractal Media Usage:    •   People spend mo...
The age of the interface
From: How Social Media Can Make History                     Clay Shirky“Every time a new consumer joins this medialandscap...
This really freaks people out
But don’t worry, thisanxiety has a precedent
From Hamlet on the Holodeck                  Janet M. Murray“In 1455, Gutenberg invented the printing press- but not the b...
Tell me and I will forget
Tell me and I will forget,Show me and I may remember.
Tell me and I will forget, Show me and I may remember,Involve me and I will understand.
Fun with HTML5
the internet is … big
1%    collaborators 9%   sharers90%   audience
Engage don’t sell
Engage don’t sell Share don’t tell
What free tools are available?
Wordpress – start here
wix.com is another popular free website builder.
weebly is yet another
harrietfleuriot.co.uk, filmmaker, website using wordpress
social media sharing buttons on Harriet’s site
Ted Marcus’s short film website using wordpress
Luke’s website, powered by Cargo
These two, from Google
e-mail
vimeo vs youtube, and online or not …
Kate’s website, powered by Wix
hootsuite, another social media feed manager
How much?TIME•It requires discipline - you have to commit thetime daily/weekly•Use free tools to lighten the loadMONEY•Soc...
When?•   Now, if not earlier…•   The earlier you start the bigger the audience    will be•   Use the social media tools as...
Ain’t too proud to beg …
Meet Jeff Howe
Let’s meet Jason
indiegogo - international, very film              friendly
kickstarter – welcome to the UK!
crowdrise.com
sponsume.com
wefund.com
buzzbnk.org
artistshare.com
ulule.com
comprehensive summary of all this on the                wiki
Use Assemble to build a web presence and then an         audience. Then sell to them.
78
Distrify is a suite of digital tools that turns the  entire internet into a movie marketplace.
screenburn.com - a Facebook VoD platform
Technology giveth, and technology taketh away
“Obscurity is a far greater threat to authors and         creative artists than piracy”.                   Tim O’Reilly
vodo.net helps creators promote and distribute their       films using peer-to-peer technology.
vimeo.com now has a tip jar
w h a t ’s b e t t e r                            th a n fre e ?                          http://springboardmedia.blogspot...
New forms of storytelling
We make the work
An interactive crowd-sourced          documentary project about the                Egyptian revolution.http://beta.18daysi...
Crowdsourcing crisis information
Crowdsourcing solutions
The ashtag app
Crowdsourcing solutions
Delight
thejohnnycashproject.com
starwarsuncut.com
Twitter.com/ferris_buller
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with n...
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with n...
• shootingpeople.org:    Entries now open for January’s Film of the Month being judged by    Kevin ‘Touching the Void’ Mac...
digibootcamp.wikispaces.com
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Digital Bootcamp Deluxe

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Digital Bootcamp returned once more to where it all began, the Frontline Club, Paddington, London - which champions independent journalism - on Friday 11 January 2013, as part of the London Short Film Festival's 10th anniversary edition. It was epic, a Deluxe version which saw a three hour lecture, one hour masterclass of five projects and an hour of networking.

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Digital Bootcamp Deluxe

  1. 1. DigiBootcampDeluxe Part of LSFF10 Frontline Club London Friday 10 January 2013
  2. 2. or ...
  3. 3. ... fun things to do with thepeople formerly known as the audience
  4. 4. James Mullighan
  5. 5. What is this ‘digital’, anyway?
  6. 6. What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
  7. 7. Some trends
  8. 8. Some trends• Technological changes: • Broadband; powerful devices; open platforms; frictionless payments.• Behavioural changes: • Huge rise in online and mobile consumption.• Business models: • Increasingly online.• Democratisation of production: • Rise of the bedroom producer.
  9. 9. From this ...
  10. 10. To this ... GamerProducer Activist Hacker Blogger Inventor
  11. 11. One to one One to manyMany to many Many to many
  12. 12. From The Audience is Always Right Michael Zorn, TBWA Berlin
  13. 13. From The Audience is Always Right Michael Zorn, TBWA Berlin• Fractal Media Usage: • People spend more time with more media in different ways.• Individual Media Usage: • People use media on their own terms and schedules.• Volatile Media Usage: • People use media in spontaneous ways, switching between media.• Self-determined Media Usage: • People can avoid or block content.
  14. 14. From The Audience is Always Right Michael Zorn, TBWA Berlin• Fractal Media Usage: • People spend more time with more media in different ways.• Individual Media Usage: • People use media on their own terms and schedules.• Volatile Media Usage: • People use media in spontaneous ways, switching between media.• Self-determined Media Usage: • People can avoid or block content. Result: it’s no longer easy to enforce people’s
  15. 15. The age of the interface
  16. 16. From: How Social Media Can Make History Clay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
  17. 17. This really freaks people out
  18. 18. But don’t worry, thisanxiety has a precedent
  19. 19. From Hamlet on the Holodeck Janet M. Murray“In 1455, Gutenberg invented the printing press- but not the book as we know it. Books printedbefore 1501 are called incunabula; the word isderived from the Latin for swaddling cloths andis used to indicate that these books are thework of a technology still in its infancy ...”.
  20. 20. Tell me and I will forget
  21. 21. Tell me and I will forget,Show me and I may remember.
  22. 22. Tell me and I will forget, Show me and I may remember,Involve me and I will understand.
  23. 23. Fun with HTML5
  24. 24. the internet is … big
  25. 25. 1% collaborators 9% sharers90% audience
  26. 26. Engage don’t sell
  27. 27. Engage don’t sell Share don’t tell
  28. 28. What free tools are available?
  29. 29. Wordpress – start here
  30. 30. wix.com is another popular free website builder.
  31. 31. weebly is yet another
  32. 32. harrietfleuriot.co.uk, filmmaker, website using wordpress
  33. 33. social media sharing buttons on Harriet’s site
  34. 34. Ted Marcus’s short film website using wordpress
  35. 35. Luke’s website, powered by Cargo
  36. 36. These two, from Google
  37. 37. e-mail
  38. 38. vimeo vs youtube, and online or not …
  39. 39. Kate’s website, powered by Wix
  40. 40. hootsuite, another social media feed manager
  41. 41. How much?TIME•It requires discipline - you have to commit thetime daily/weekly•Use free tools to lighten the loadMONEY•Social media and other digital tools are free•Budget for your digital strategy from the start•The Producer of Marketing and Distribution
  42. 42. When?• Now, if not earlier…• The earlier you start the bigger the audience will be• Use the social media tools as part of your research process before the film is completed• Involve any partners from pre-production or even earlier
  43. 43. Ain’t too proud to beg …
  44. 44. Meet Jeff Howe
  45. 45. Let’s meet Jason
  46. 46. indiegogo - international, very film friendly
  47. 47. kickstarter – welcome to the UK!
  48. 48. crowdrise.com
  49. 49. sponsume.com
  50. 50. wefund.com
  51. 51. buzzbnk.org
  52. 52. artistshare.com
  53. 53. ulule.com
  54. 54. comprehensive summary of all this on the wiki
  55. 55. Use Assemble to build a web presence and then an audience. Then sell to them.
  56. 56. 78
  57. 57. Distrify is a suite of digital tools that turns the entire internet into a movie marketplace.
  58. 58. screenburn.com - a Facebook VoD platform
  59. 59. Technology giveth, and technology taketh away
  60. 60. “Obscurity is a far greater threat to authors and creative artists than piracy”. Tim O’Reilly
  61. 61. vodo.net helps creators promote and distribute their films using peer-to-peer technology.
  62. 62. vimeo.com now has a tip jar
  63. 63. w h a t ’s b e t t e r th a n fre e ? http://springboardmedia.blogspot.com/Wednesday, May 26, 2010
  64. 64. New forms of storytelling
  65. 65. We make the work
  66. 66. An interactive crowd-sourced documentary project about the Egyptian revolution.http://beta.18daysinegypt.com/
  67. 67. Crowdsourcing crisis information
  68. 68. Crowdsourcing solutions
  69. 69. The ashtag app
  70. 70. Crowdsourcing solutions
  71. 71. Delight
  72. 72. thejohnnycashproject.com
  73. 73. starwarsuncut.com
  74. 74. Twitter.com/ferris_buller
  75. 75. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
  76. 76. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generousDon’t pee in the pool
  77. 77. • shootingpeople.org: Entries now open for January’s Film of the Month being judged by Kevin ‘Touching the Void’ Macdonald• Sheffield Doc|Fest (12-16 June 2013): Absolutely come. Group discounts.• Submissions open for Encounters 17 – 22 September 2013• Further reading – and some fun: • http://bit.ly/Q1CMnZ
  78. 78. digibootcamp.wikispaces.com

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