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130513 ravensbourne
130513 ravensbourne
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130513 ravensbourne

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The slides prepared for the Digital Bootcamp presentation, Monday 13 May 2013, Ravensbourne London. To be read in conjunction with the wiki: http://digitalbootcamp.wikispaces.com/Home

The slides prepared for the Digital Bootcamp presentation, Monday 13 May 2013, Ravensbourne London. To be read in conjunction with the wiki: http://digitalbootcamp.wikispaces.com/Home

Published in: Entertainment & Humor
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  • Talk about the feedback loop
  • Talk about web 1.0, 2.0, 3.0
  • You make the web – web 1.0, etc Convergence - A word that describes the technological, industrial, cultural, and social changes in the ways media circulates within our culture. Social media, call and response, feedback loop, crowd-sourcing, crowd-funding
  • http://www.youtube.com/watch?v=4ba1BqJ4S2M
  • Transcript

    • 1. Ravelate, Ravensbourne, London13 May, 2013Digital Bootcamp, with JamesMullighan
    • 2. Digital Bootcamp
    • 3. or ...
    • 4. ... fun things to do withthe people formerlyknown as the audience
    • 5. From this ...
    • 6. To this...HackerActivistGamerProducerInventorBlogger
    • 7. One to oneOne to manyMany to many Many to many
    • 8. What is this ‘digital’, anyway?
    • 9. What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
    • 10. Some trends• Technological changes:• Broadband; powerful devices; open platforms; frictionless payments.• Behavioural changes:• Huge rise in online and mobile consumption.• Business models:• Increasingly online.• Democratisation of production:• Rise of the bedroom producer.
    • 11. From The Audience is Always RightMichael Zorn, TBWA Berlin• Fractal Media Usage:• People spend more time with more media in different ways.• Individual Media Usage:• People use media on their own terms and schedules.• Volatile Media Usage:• People use media in spontaneous ways, switching between media.• Self-determined Media Usage:• People can avoid or block content.
    • 12. The age of the interface
    • 13. From: How Social Media Can Make HistoryClay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
    • 14. Tell me and I will forget
    • 15. Tell me and I will forget,Show me and I may remember.
    • 16. Tell me and I will forget,Show me and I may remember,Involve me and I will understand.
    • 17. collaborators1%9%90%sharersaudience
    • 18. Engage don’t sell
    • 19. Engage don’t sellShare don’t tell
    • 20. Ain’t too proud to beg …
    • 21. indiegogo - international, very filmfriendly
    • 22. kickstarter – the biggest player
    • 23. Use Assemble to build a web presence and then anaudience. Then sell to them.
    • 24. 38
    • 25. Distrify is a suite of digital tools that turns theentire internet into a movie marketplace.
    • 26. Technology giveth, and technology taketh away
    • 27. “Obscurity is a far greater threat to authors andcreative artists than piracy”.Tim O’Reilly
    • 28. vodo.net watch films and pay what you want
    • 29. vimeo.com … now has a tip jar
    • 30. vimeo.com … has launched On Demand
    • 31. Digital Theatre … has a Youtube subscription channel
    • 32. w h a t ’ s b e t t e rt h a n f r e e ?Wednesday, May 26, 2010http://springboardmedia.blogspot.com/
    • 33. New forms of storytelling
    • 34. collaborators1%9%90%sharersaudience
    • 35. the eight elements of transmedia1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience2. ... told using a variety of story forms ...-anything: from live event through video to printed matter ... all fair game3. ... across multiple media platforms ...-anything: TV, film, wed, radio, live, games ... etc;4. ... all within one unified storyworld ...-not cut up and put on different platforms, rather woven together whilst respecting the conventionsof each platform;5. ... that encourages audience participation ...-a house, with door left invitingly open;6. ... using embedded game mechanics ...-these incentivise and reward participation;7. ... involving a social element ...-possible to meet and interact with other audience members;8. ... designed for multiple levels of participation.- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.
    • 36. the relevance of transmedia•reflect consumption habits;•embrace new technologies and platforms;•find new audiences;•widen creative possibilities;•create deeper, longer engagement in aworld; and•new revenue streams.
    • 37. a rose by any other namemulti-platform / cross platformpushed-Dr Who episodes on You Tube;extras-War Horse book, e-book, audio book, site and app;Bridges-one medium ends, forcing you to visit another.immersive media-a live immersive alternative reality or promenade theatre experience
    • 38. http://beta.18daysinegypt.comCrowdsourcing footage: aninteractive crowd-sourceddocumentary project about theEgyptian revolution.
    • 39. Crowdsourcing crisis information
    • 40. Crowdsourcing solutions
    • 41. The ashtag app
    • 42. Delight
    • 43. starwarsuncut.com
    • 44. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
    • 45. @jmullighan@transmedianext@sleepparalysisP@VODOreleases

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