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AmbulanteCineforo Universidad, Guadalajara, Mexico15 April, 2013James Mullighandirector ejecutive de Transmedia Next
Bootcamp Digital
or ...
... fun things to do with thepeople formerly known as theaudience
From this ...
To this...HackerActivistGamerProducerInventorBlogger
One to oneOne to manyMany to many Many to many
Autodidact
AutodidactNow more than ever, people are conscious oftheir surroundings and the worlds they live in. Theera of Internet an...
What is this ‘digital’, anyway?
What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market...
Some trends• Technological changes:• Broadband; powerful devices; open platforms; frictionlesspayments.• Behavioural chang...
From The Audience is Always RightMichael Zorn, TBWA Berlin• Fractal Media Usage:• People spend more time with more media i...
The age of the interface
From: How Social Media Can Make HistoryClay Shirky“Every time a new consumer joins this medialandscape a new producer join...
Tell me and I will forget
Tell me and I will forget,Show me and I may remember.
Tell me and I will forget,Show me and I may remember,Involve me and I will understand.
collaborators1%9%90%sharersaudience
Engage don’t sell
Engage don’t sellShare don’t tell
Ain’t too proud to beg …
indiegogo - international, very filmfriendly
kickstarter – the biggest player
Use Assemble to build a web presence and then anaudience. Then sell to them.
39
Distrify is a suite of digital tools that turns theentire internet into a movie marketplace.
Technology giveth, and technology taketh away
“Obscurity is a far greater threat to authors andcreative artists than piracy”.Tim O’Reilly
vodo.net watch films and pay what you want
vimeo.com now has a tip jar
w h a t ’ s b e t t e rt h a n f r e e ?Wednesday, May 26, 2010http://springboardmedia.blogspot.com/
New forms of storytelling
collaborators1%9%90%sharersaudience
the eight elements of transmedia1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience2. ......
the relevance of transmedia•reflect consumption habits;•embrace new technologies and platforms;•find new audiences;•widen ...
a rose by any other namemulti-platform / cross platformpushed-Dr Who episodes on You Tube;extras-War Horse book, e-book, a...
http://beta.18daysinegypt.comCrowdsourcing footage: aninteractive crowd-sourceddocumentary project about theEgyptian revol...
Crowdsourcing crisis information
Crowdsourcing solutions
The ashtag app
Delight
starwarsuncut.com
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with n...
@jmullighan@transmedianext@sleepparalysisP@VODOreleases
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
130416 digital bootcamp_ambulante_guadalajara
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  • Talk about the feedback loop
  • Talk about web 1.0, 2.0, 3.0
  • You make the web – web 1.0, etc Convergence - A word that describes the technological, industrial, cultural, and social changes in the ways media circulates within our culture. Social media, call and response, feedback loop, crowd-sourcing, crowd-funding
  • http://www.youtube.com/watch?v=4ba1BqJ4S2M
  • Transcript of "130416 digital bootcamp_ambulante_guadalajara"

    1. 1. AmbulanteCineforo Universidad, Guadalajara, Mexico15 April, 2013James Mullighandirector ejecutive de Transmedia Next
    2. 2. Bootcamp Digital
    3. 3. or ...
    4. 4. ... fun things to do with thepeople formerly known as theaudience
    5. 5. From this ...
    6. 6. To this...HackerActivistGamerProducerInventorBlogger
    7. 7. One to oneOne to manyMany to many Many to many
    8. 8. Autodidact
    9. 9. AutodidactNow more than ever, people are conscious oftheir surroundings and the worlds they live in. Theera of Internet and telecommunications makes itpossible to penetrate the mysteries of othersocieties and other cultures without traveling orpossessing an academic degree. Wherever thereis a will to know, it is possible to develop at leasta basic knowledge of almost any subject.
    10. 10. What is this ‘digital’, anyway?
    11. 11. What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
    12. 12. Some trends• Technological changes:• Broadband; powerful devices; open platforms; frictionlesspayments.• Behavioural changes:• Huge rise in online and mobile consumption.• Business models:• Increasingly online.• Democratisation of production:• Rise of the bedroom producer.
    13. 13. From The Audience is Always RightMichael Zorn, TBWA Berlin• Fractal Media Usage:• People spend more time with more media in different ways.• Individual Media Usage:• People use media on their own terms and schedules.• Volatile Media Usage:• People use media in spontaneous ways, switching between media.• Self-determined Media Usage:• People can avoid or block content.
    14. 14. The age of the interface
    15. 15. From: How Social Media Can Make HistoryClay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
    16. 16. Tell me and I will forget
    17. 17. Tell me and I will forget,Show me and I may remember.
    18. 18. Tell me and I will forget,Show me and I may remember,Involve me and I will understand.
    19. 19. collaborators1%9%90%sharersaudience
    20. 20. Engage don’t sell
    21. 21. Engage don’t sellShare don’t tell
    22. 22. Ain’t too proud to beg …
    23. 23. indiegogo - international, very filmfriendly
    24. 24. kickstarter – the biggest player
    25. 25. Use Assemble to build a web presence and then anaudience. Then sell to them.
    26. 26. 39
    27. 27. Distrify is a suite of digital tools that turns theentire internet into a movie marketplace.
    28. 28. Technology giveth, and technology taketh away
    29. 29. “Obscurity is a far greater threat to authors andcreative artists than piracy”.Tim O’Reilly
    30. 30. vodo.net watch films and pay what you want
    31. 31. vimeo.com now has a tip jar
    32. 32. w h a t ’ s b e t t e rt h a n f r e e ?Wednesday, May 26, 2010http://springboardmedia.blogspot.com/
    33. 33. New forms of storytelling
    34. 34. collaborators1%9%90%sharersaudience
    35. 35. the eight elements of transmedia1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience2. ... told using a variety of story forms ...-anything: from live event through video to printed matter ... all fair game3. ... across multiple media platforms ...-anything: TV, film, wed, radio, live, games ... etc;4. ... all within one unified storyworld ...-not cut up and put on different platforms, rather woven together whilst respecting the conventionsof each platform;5. ... that encourages audience participation ...-a house, with door left invitingly open;6. ... using embedded game mechanics ...-these incentivise and reward participation;7. ... involving a social element ...-possible to meet and interact with other audience members;8. ... designed for multiple levels of participation.- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.
    36. 36. the relevance of transmedia•reflect consumption habits;•embrace new technologies and platforms;•find new audiences;•widen creative possibilities;•create deeper, longer engagement in aworld; and•new revenue streams.
    37. 37. a rose by any other namemulti-platform / cross platformpushed-Dr Who episodes on You Tube;extras-War Horse book, e-book, audio book, site and app;Bridges-one medium ends, forcing you to visit another.immersive media-a live immersive alternative reality or promenade theatre experience
    38. 38. http://beta.18daysinegypt.comCrowdsourcing footage: aninteractive crowd-sourceddocumentary project about theEgyptian revolution.
    39. 39. Crowdsourcing crisis information
    40. 40. Crowdsourcing solutions
    41. 41. The ashtag app
    42. 42. Delight
    43. 43. starwarsuncut.com
    44. 44. Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous
    45. 45. @jmullighan@transmedianext@sleepparalysisP@VODOreleases
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