You make the web – web 1.0, etc Convergence - A word that describes the technological, industrial, cultural, and social changes in the ways media circulates within our culture. Social media, call and response, feedback loop, crowd-sourcing, crowd-funding
Transcript of "130416 digital bootcamp_ambulante_guadalajara"
AmbulanteCineforo Universidad, Guadalajara, Mexico15 April, 2013James Mullighandirector ejecutive de Transmedia Next
AutodidactNow more than ever, people are conscious oftheir surroundings and the worlds they live in. Theera of Internet and telecommunications makes itpossible to penetrate the mysteries of othersocieties and other cultures without traveling orpossessing an academic degree. Wherever thereis a will to know, it is possible to develop at leasta basic knowledge of almost any subject.
What is this ‘digital’, anyway?• Economic efficiencies;• Reduction of scarcity;• Deflationary;• Users enabled; and• Market immaturity.
Some trends• Technological changes:• Broadband; powerful devices; open platforms; frictionlesspayments.• Behavioural changes:• Huge rise in online and mobile consumption.• Business models:• Increasingly online.• Democratisation of production:• Rise of the bedroom producer.
From The Audience is Always RightMichael Zorn, TBWA Berlin• Fractal Media Usage:• People spend more time with more media in different ways.• Individual Media Usage:• People use media on their own terms and schedules.• Volatile Media Usage:• People use media in spontaneous ways, switching between media.• Self-determined Media Usage:• People can avoid or block content.
From: How Social Media Can Make HistoryClay Shirky“Every time a new consumer joins this medialandscape a new producer joins as well,because the same equipment - phones,computers - let you consume and produce. Itsas if, when you bought a book, they threw in theprinting press for free ...”.
the eight elements of transmedia1. A story ...-a beginning, a middle and an end, b/c narrative drives the experience2. ... told using a variety of story forms ...-anything: from live event through video to printed matter ... all fair game3. ... across multiple media platforms ...-anything: TV, film, wed, radio, live, games ... etc;4. ... all within one unified storyworld ...-not cut up and put on different platforms, rather woven together whilst respecting the conventionsof each platform;5. ... that encourages audience participation ...-a house, with door left invitingly open;6. ... using embedded game mechanics ...-these incentivise and reward participation;7. ... involving a social element ...-possible to meet and interact with other audience members;8. ... designed for multiple levels of participation.- be as involved as you wish: committed, curious, casual, participatory, interactive, passive.
the relevance of transmedia•reflect consumption habits;•embrace new technologies and platforms;•find new audiences;•widen creative possibilities;•create deeper, longer engagement in aworld; and•new revenue streams.
a rose by any other namemulti-platform / cross platformpushed-Dr Who episodes on You Tube;extras-War Horse book, e-book, audio book, site and app;Bridges-one medium ends, forcing you to visit another.immersive media-a live immersive alternative reality or promenade theatre experience
http://beta.18daysinegypt.comCrowdsourcing footage: aninteractive crowd-sourceddocumentary project about theEgyptian revolution.
Be socialBuild your audienceUse crowdfunding to help you do thisInvolve your audience in a meaningful wayExperiment with new toolsBefriend a coderExplore new forms of storytellingMake the web, don’t just use itMake beautiful thingsBe generous