Mullen SXSW Themes

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Mullen SXSW Themes

  1. 1. SXSW 20 13 LEARNINGS
  2. 2. THE TIME FOR EXPONENTIAL GROWTH IS UPON US TECH INNOVATION = INDEFINITE growth = 0 to 1 Technology, is about exponential growth:going from 0 to 1: a typewriter to a word processor GLOBALIZATION = DEFINITE growth =1 to n Globalization, is about incremental growth: finding things that work, copying them, and growing by percentiles take 1 typewriter and repeat to make 100.SOURCES/ REFERENCESPeter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-future
  3. 3. (BIG) DATA IS THE NEW CURRENCY BEHAVIOR REVENUE INNOVATION SOURCES/REFERENCES Dennis Crowley, FourSquare CEO (@dens) Amy Webb - author of hilarious book (believe it or not) - Big Data: a Love Story (@webmedia) Sarah Epps, Forrester Analyst (@srepps) http://adage.com/article/agency-news/ad-holding-companies-spread-data-wealth-media-agencies/240373/
  4. 4. WEARABLE TECHNOLOGY IS HERE TO STAYSOURCES/REFERENCESCindy Gallop, MakeLoveNotPorn - cindygallop.comSarah Epps, Forrester Analyst (@srepps)http://spectrum.ieee.org/geek-life/profiles/steve-mann-my-augmediated-life?
  5. 5. GET TO KNOW THE INTERNET OF THINGS: STOP MAKING THINGS FOR THE INTERNET, START MAKING THINGS OUT OF THE INTERNET FOCUSED FUNCTION DEVICES: Small & nimble: just try to do one thing well - Think: “The Smart Home” filled with smart lamps, heating, locks, stereos, cameras etc that all work in concert THE BIG BOYS: BIG COMPANIES + OPERATING SYSTEMS TVs, computers, laptops, mobile phones, DATA ONLY tablets - increasingly forming “clans”/ ecosystems Worker bees (WIFI) Production bees (barcodes) Interactive bees (data sensors) Only really useful in swarmsSOURCES/ REFERENCESScott Jenson (@scottjenson) - blog post where he talks about bears, bats and bees: http://designmind.frogdesign.com/blog/author/beyond-mobile/Ben Malbon of Google Creative Labs fame also talks about this (@malbonnington)http://www.web-strategist.com/blog/2013/03/13/altimeters-take-the-technologies-that-matter-from-sxsw-2013/
  6. 6. CHANGE YOUR PERSPECTIVE: SOMETIMES 10X IS EASIER THEN 10% “WHEN YOU’RE WORKING TO MAKE THINGS 10% BETTER, YOU INEVITABLY FOCUS ON THE EXISTING TOOLS AND ASSUMPTIONS, AND ON BUILDING ON TOP OF AN EXISTING SOLUTION THAT MANY PEOPLE HAVE ALREADY SPENT A LOT OF TIME THINKING ABOUT. BUT WHEN YOU AIM FOR A 10X GAIN, YOU LEAN INSTEAD ON BRAVERY AND CREATIVITY — THE KIND THAT, LITERALLY AND METAPHORICALLY, CAN PUT A MAN ON THE MOON.” ASTRO TELLER, CAPTAIN OF MOONSHOTS, GOOGLE XSOURCES/ REFERENCESPeter Thiel (@peterthiel) he has done a tonne - with HBS to name but a fewAstro Teller - Google X/standford fame (@astroteller) http://www.astroteller.net/http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/
  7. 7. “WE CHOSE TO GO TO THE MOON,” John F. Kennedysaid, “NOT BECAUSE IT WAS EASY… BUT BECAUSE ITWAS HARD. SUDDENLY EVERYONE FROM SCHOOLCHILDREN TO THE LARGEST INSTITUTIONS IN THECOUNTRY WERE RALLYING BEHIND THE MISSION.” Astro Teller talks to Wired: http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/
  8. 8. “WE WANTED FLYING CARS, INSTEAD WE GOT 140 CHARACTERS: WHAT HAPPENED TO AMERICAN INNOVATION?” – Peter Thiel SOLVE BIG THE BIGGER THE PROBLEM YOU SOLVE, THE MORE INTERESTED THE WORLD BECOMES IN IT, AND THE MORE AMAZING THE REWARDSOURCES/REFERENCESPeter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-futureAstro Teller - Google X/standford fame (@astroteller) blog http://www.astroteller.net/
  9. 9. IT’S ALL ABOUT THE LONG GAME 100 YEAR STARSHIPhttp://100yss.org/http://readwrite.com/2013/03/11/100-year-starship-project-the-grandest-challenge-at-sxsw-or-anywherehttps://soundcloud.com/officialsxsw/100-year-starship-interstellar
  10. 10. THERE IS NO OLD IDEAS OF THE PAST ARE JUST AS RELEVANT TODAY AS THEY WERE BACK THEN.http://www.slideshare.net/runger/sxsw-muppets-tomasterykeyhttps://soundcloud.com/officialsxsw/design-like-davinci-leonardoshttp://www.slideshare.net/bunky34/design-like-davinci-sxsw-2013
  11. 11. THE ROLE OF BRANDS AT SXSW REBIRTH OF THE EXPERIENTIAL WITH THEMED PARTIES FROM THE LIKES OF NAT GEO, JWT, AND TUMBLR; FULL ON ACTIVATIONS FROM THE LIKES OF VICELAND; RESTAURANTS LIKE THOSE FROM GIGYA GRILL, FOODTRUCKS FROM HIGHLIGHT; A PLAYGROUND FROM GOOGLE AND THE GRUMPY CAT ACTIVATION FROM MASHABLE; BRANDS WERE CREATING UNIQUE EXPERIENCES THAT WERE INVITING, EXCITING AND MEMORABLE.
  12. 12. HOW BRANDS CAN CREATE SPACE IN WHICH TO GROW 70% NOW PRODUCT LAUNCHES & PORTFOLIO SUPPORT 20% NEW PRODUCT INNOVATIONS THAT ARE GAINING TRACTION 10% NEXT BRAND DREAMSSOURCES/REFERENCES: COCA-COLAhttp://www.slideshare.net/McK_CMSOForum/liquid-linked-marketing?ref=http://www.linkedin.com/today/post/article/20130213130531-12921524-invest-to-innovate-coke-s-70-20-10-rule

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