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Saladworks - Yelp & Franchisees
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Saladworks - Yelp & Franchisees

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How Saladworks is utilizing Yelp to benefit franchisees.

How Saladworks is utilizing Yelp to benefit franchisees.

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    Saladworks - Yelp & Franchisees Saladworks - Yelp & Franchisees Presentation Transcript

    • Yelp and FranchiseesMay 17, 2012 + 1
    • With You Today Mitch Donaberger Social Influence Strategist Mullen - Pittsburgh (You probably met me at the convention) 2 2
    • Importance of Yelp • Yelp is a purchase-minded social network. • Mostly mobile • Important in outer markets • Word of Mouth / Viral Reach • Herding cats • 41 million monthly visitors. 33
    • Consumers Use Yelp To: • Discover food in an unfamiliar area • Find a certain kind of food • Learn about store hours and locations without fiddling with websites 4 4
    • Yelp Reviews • Yelp reviews: – Tell a story – Weigh heavy on decision making – Are detailed – Reflect an immediate attitude – Are reactionary – Can be reversed 5 5
    • 66
    • A store’s Yelppresence canmake or break a sale. 77
    • What Can Be Done • Yelp has tools for reputation management – Ability to respond to reviews – Photos / Video – Discover traffic sources – Detail store location – Issue updates – Connect with local bloggers / heavy yelpers 8 8
    • Franchise Solution • Yelp is more influential in outer markets • Saladworks has entered a partnership with Yelp. • 10 outlying market stores • Beta test 9 9