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    Mullen a trendjournal4 Mullen a trendjournal4 Presentation Transcript

    • The Art Fair & Corporate Apparel Merger APPAREL INDUSTRY TRENDS An Innovative Opportunity for Consumer Insight Analysis Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene
    • There’s an appetite for intrigue between the Fashion world and the art gallery elite. Joe Fresh & Bergdorf Goodman sponsors The Frame, at Frieze Art Fair 2013. American Apparel sponsors “Gynolandscape”, showcasing female equality American Apparel sponsors Rhizome 2012. Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene
    • For Fashion Forecasting it means a new, younger generation of artists are being nurtured. “We’ve supported The Frame at Frieze, it’s been curated, it’s experimental with lots of young artists with an unlimited point of view. - Joe Fresh The new gallery artist has very little boundaries which cultivates a leading edge for any brand’s conquest to be “fresh” to it’s ever evolving consumer. For brands, such as American Apparel, being a US vertical manufacturer means the business supports Americans, like their very own staff photographer’s personal exhibit,“Gynolandscape”. Supporting the artist translates into understanding and embracing their customer’s lifestyle and getting to know their needs and wants in the most natural manner. No two buyers, artists or gallery owners were dressed alike in the 250k space show.
    • Supporting the artist translates into understanding, embracing the customer’s lifestyle and getting to know their needs and wants in the most natural manner. Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene
    • Observations of Multiple Customer persona’s can clue Fashion Forecasters into future trends by visually recording leading users. Possible Trend observations: -Head to toes Unisex neutrals - Orange statement pieces - Asian influenced prints & waist cinching - Tops in longer dimensions continue to pair with column look in skinnies and skirts - Tailored cropped men’s skinny pants in divergent neutral tones - The female leather jacket is vital for early spring layering - Khaki, tan is the New Indigo - Military lace up boots for unisex wearing - “Lady” vintage looks in heels trending - The trench and anorak are blending - Athletic knits are exceptable layering pieces beyond the uber causual destination. Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene
    • Works Cited: http://www.wwd.com/fashion-news/fashion-scoops/art-effort-7657488?src=facebook http://friezenewyork.com/ http://www.fashionweekdaily.com/the-fix/article/frieze-art-fair-unveils-a-collaboration-with-gap http://www.huffingtonpost.com/2014/04/10/outsider-art-fair-2014_n_5093206.html http://finance.yahoo.com/news/american-apparel-sponsors-female-centric-113000512.html http://rhizome.org/editorial/2012/nov/30/thank-you-our-sponsors/ http://www.sponsorship.com/iegsr/2009/04/27/Clothing-Makers-Find-Good-Fit-With-Sponsorship.aspx Aidenn Mullen / FASH 503 SCAD Spring 14’ / Prof. D Greene