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Connecting the New Enterprise | MuleSoft

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http://www.mulesoft.com/webinars/esb/connecting-the-new-enterprise

The mega-trends of SaaS, mobile and Big Data are converging, generating a new wave of business opportunity for enterprises. The convergence demands a new kind of platform – one that connects and takes advantage of the explosion of endpoints and data caused by organizations each choosing a uniquely diverse set of best-of-breed applications to power their business. Ross Mason discusses his vision for this new platform and demonstrate how MuleSoft’s solutions are making it a reality.

Discussions include:

How will SaaS and mobility impact my business?
Is SOA really dead?
Does my business need an API strategy? Where should we start?
Can the Anypoint platform help me secure a competitive advantage?

More in: Technology , Business
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  • Ask the audience: Salesforce, concur?, box, google docs, Jira, github
  • Sources: 34 percent have made a purchase using their mobile phone compared to 19 percent in 2011 (Source: DC Financial Insights, 2012)25 percent of consumers engage in online shopping only via mobile (Source: Prosper Mobile Insights, 2012)Mobile was responsible for US $2.6 billion in travel booking value in 2011. By 2013, than number is projected to exceed $8 billion, representing 2.6% of all U.S. travel bookings and 6.5% of the total online travel market. (PhoCusWright January 2012)21% of mobile users have used mobile banking in the past 12 monthshttp://www.slideshare.net/drewmclellan/mobile-banking-2012 (Federal reserve study 2012)By 2016 the US Government will make all public data machine readable – white house open data initiative 2013
  • APIs are the common language for the New EnterpriseWrite a little bioRESTfulFluent JSON and XML conversationallyDecends from a long line of integration experiments – he likes to think of them as learningsHe’s taken on the world and has some big vicories under his belt
  • SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
  • SOA: the foundation for APIsEnterprises increasingly thinking about SOA and API strategies togetherService orientation and reuseOverlapping needs for management/ governanceDriving developer ecosystems
  • white house open data initiative 2013
  • External programmability and governance at the edge
  • External programmability and governance at the edge

Transcript

  • 1. CONNECTINGTHENEWENTERPRISERoss Mason, Founder, VP of Product StrategyTwitter: @rossmason, @mulesoft
  • 2. Want to watch a recording of thispresentation?Click hereBefore we begin…
  • 3. PresenterRoss MasonFounder and VP of Product Strategy, MuleSoft@rossmason• Created the open source Mule project in 2003• Former CEO of SymphonySoft• Founded MuleSoft in 2006• Extensive experience in integrationAll contents Copyright © 2013, MuleSoft Inc. 4
  • 4. 5The Traditional Enterprisesits comfortably behind the firewallAll contents Copyright © 2013, MuleSoft Inc.
  • 5. The New Enterprise6The New Enterprisehighly fragmentedAll contents Copyright © 2013, MuleSoft Inc.
  • 6. 74% of companiesrun SaaS applicationsSource: Nemertes ResearchAll contents Copyright © 2013, MuleSoft Inc.
  • 7. SaaS in the fastest growing software market. Ever.0204060801001201402008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020billionsSource: Forrester Research, Sizing the Cloud, April 2011All contents Copyright © 2013, MuleSoft Inc.
  • 8. SaaS is differentAll contents Copyright © 2013, MuleSoft Inc.
  • 9. Mobile to eclipse desktop in 201310Source: Morgan Stanley, Internet Trends, April 2010All contents Copyright © 2013, MuleSoft Inc.
  • 10. We are doing more with mobile• Mobile purchases doubled in 2012 and 25% ofconsumers engage in online shopping only viamobile – sources: DC Financial Insights, 2012, Prosper Mobile Insights, 2012• Mobile travel booking revenue in the US willexceed $8 billion in 2013 – source: PhoCusWright January 2012• 21% of mobile users have used mobile bankingin the past 12 months – source: Federal reserve study 2012All contents Copyright © 2013, MuleSoft Inc.
  • 11. The New EnterpriseThe New Enterprisehighly fragmentedAll contents Copyright © 2013, MuleSoft Inc.
  • 12. Mule StudioConnecting on-premise and cloudCustomers, Partners, SuppliersCloud Platforms SaaS SocialMobility & DevicesMule StudioAnypointDataMapperAll contents Copyright © 2013, MuleSoft Inc.
  • 13. SaaS and Mobile have means the number ofendpoints have exploded.The good news is we have APIs.All contents Copyright © 2013, MuleSoft Inc.
  • 14. SOAAPIAll contents Copyright © 2013, MuleSoft Inc.
  • 15. All contents Copyright © 2013, MuleSoft Inc.
  • 16. SOAAPIAll contents Copyright © 2013, MuleSoft Inc.
  • 17. By 2016 the US Government will make all publicdata machine readableSource: White House Open Data Initiative, January 2013All contents Copyright © 2013, MuleSoft Inc.
  • 18. In 2005 there were just few open APIsAll contents Copyright © 2013, MuleSoft Inc.
  • 19. All contents Copyright © 2013, MuleSoft Inc.
  • 20. Open APIs are the tip of the iceberg13,000All contents Copyright © 2013, MuleSoft Inc.
  • 21. Open APIs are the tip of the iceberg13,0001,000,000sservices in theenterpriseAll contents Copyright © 2013, MuleSoft Inc.
  • 22. The Google RantAll contents Copyright © 2013, MuleSoft Inc.
  • 23. Bezos’ Big Mandate1. All teams will henceforth expose their dataand functionality through service interfaces.All contents Copyright © 2013, MuleSoft Inc.
  • 24. Bezos’ Big Mandate2. Teams must communicate with each otherthrough these interfaces.All contents Copyright © 2013, MuleSoft Inc.
  • 25. Bezos’ Big Mandate3. There will be no other form of interprocesscommunication allowed: …no back-doorswhatsoever.All contents Copyright © 2013, MuleSoft Inc.
  • 26. Bezos’ Big Mandate4. It doesnt matter what technology they use.HTTP, Corba, Pubsub, custom protocols --doesnt matter. Bezos doesnt care.All contents Copyright © 2013, MuleSoft Inc.
  • 27. Bezos’ Big Mandate5. All service interfaces, without exception, mustbe designed from the ground up to beexternalizable.All contents Copyright © 2013, MuleSoft Inc.
  • 28. Bezos’ Big Mandate6. Anyone who doesnt do this will be fired.All contents Copyright © 2013, MuleSoft Inc.
  • 29. Mule StudioThe Anypoint™ PlatformConnects the New EnterpriseCustomers, Partners, SuppliersCloud Platforms SaaS SocialAPIkitMule StudioAnypointDataMapperAnypoint API ManagerAnypoint Service RegistryMobility & DevicesAll contents Copyright © 2013, MuleSoft Inc.
  • 30. Case study: large media/telecom - CDNMediaPlatformSubscriptionBillingIDMSaaS Integration and CompositionAffiliates Player DevicesDevice APIVOD FilesCommerce Others… BillingAll contents Copyright © 2013, MuleSoft Inc.
  • 31. Case study: top 5 pharma companyDigital Marketing PlatformCampaignManagementCustomerMasterShared Services LayerECMSaaS Integration and CompositionCRM8,000Web sitesIDMEnterprise API GatewayPatientsDoctorsPublic API AffiliatesMobileDevice APIAPI PublishingAll contents Copyright © 2013, MuleSoft Inc.
  • 32. Mule StudioThe Anypoint™ PlatformConnects the New EnterpriseCustomers, Partners, SuppliersCloud Platforms SaaS SocialFollow us on Twitter: @muleSoft #MuleSummitAPIkitMule StudioAnypointDataMapperAnypoint API ManagerAnypoint Service RegistryMobility & Devices
  • 33. Questions?Ask us! MuleSoft.com/AskTweet it! @rossmason @muleSoftWatch a recording of this presentationthrough the link below