2012 SaaS Integration Survey Results | MuleSoft
 

2012 SaaS Integration Survey Results | MuleSoft

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Download the report here: http://resources.mulesoft.com/SaaSIntegrationSurvey.html ...

Download the report here: http://resources.mulesoft.com/SaaSIntegrationSurvey.html

A number of studies indicate that integration is a major obstacle in the deployment of Software-as-a-Service (SaaS), but none have examined the cloud integration problem from the perspective of the SaaS provider. For the second year in a row, MuleSoft teamed up with THINKstrategies to quantify the impact SaaS integration has on the SaaS providers ability to acquire and support new customers. These results validate the growing interest MuleSoft has seen from SaaS providers to build and offer integration as a part of their service. View the attached presentation for key findings of the report, respondent demographics and a summary of the survey question results.

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    2012 SaaS Integration Survey Results | MuleSoft 2012 SaaS Integration Survey Results | MuleSoft Presentation Transcript

    • 2012 SaaS Integration SurveyKey Findings | Report Demographics | Question Responses
    • A number of studies indicatethat integration is a majorobstacle in the deploymentof Software-as-a-Service(SaaS), but none haveexamined the integrationproblem from the perspectiveof the SaaS provider.
    • For the second year in arow, MuleSoft teamed upwith THINKstrategies toquantify the impact SaaSintegration has on theSaaS provider. These arethe results.
    • 2012 SaaS Integration Survey Key Findings
    • SaaS Integration is now an Executive level concern 80%Which of thefollowing best 70%characterizes 60%your companysattitude towards 50%SaaS integration? 40% Execu ve Non Execu ve 30% 20% 10% 0% It should be le en rely to the customer We have an ecosystem of partners to which we We view it as a cri cal part of our solu on refer customers 5
    • Connectivity is extremely important to winning newcustomers 6%How important isthe ability tointegrate with othersystems in winning Extremely importantnew customers? 38% Important Not at all important 56% 6
    • Integration is the most time consuming part ofimplementationHow time-consuming arethese commonelements ofcustomerimplementation? 7
    • Ecosystem strategies are still in their infancy 45%What 40%characteristics 35%best describeyour 30%ecosystem? 25%Check all that 20%apply 15% 10% 5% 0% We provide sales We create all of the N/A- We do not We provide We provide We receive a To become a and marke ng integra ons in our have an ecosystem support incen ves development percentage of our member there is an incen ves for ecosystem for partners incen ves for partners ecosystem annual fee partners partners sales 8
    • Growing dissatisfaction with existing integration tools 100%Are you 90%completelysatisfied with 80%existing SaaS 70%integration 60%solutions? No 50% Yes 40% 30% 20% 10% 0% 2011 2012 9
    • Survey Respondent Demographics 10
    • 2012 SaaS Integration SurveyHow 7% 14%many employeeswork atyour company? 23% 1- 10 10- 50 50- 100 21% 100- 250 250- 1000 +1000 13% 22% 11
    • 2012 SaaS Integration SurveyDoes your business 8%primarily sell to otherbusinesses (b2b) orconsumers (b2c)? B2B B2C 92% 12
    • 2012 SaaS Integration Survey Analy csWhat best Servicedescribes the Marke ngfunction of your Collabora onapplication? Pla orm Security Financials Communica on CRM IT Management HCM Integra on ERP 0% 2% 4% 6% 8% 10% 12% 14% 16% 13
    • 2012 SaaS Integration SurveyWhat is your Salesjob function? Products Business Development Marke ng Services Founder, CEO Support 0% 5% 10% 15% 20% 25% 30% 14
    • 2012 SaaS Integration Survey 35.0%What bestdescribes your 30.0%role? 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Manager Individual Contributor Director Execu ve 15
    • Additional Survey Responses 16
    • 2012 SaaS Integration SurveyApproximatelywhat portion of 18%your customersrequire some formof integration Less than 20% 50% Between 20% and 35%between your 13% Between 35% and 50%application and More than 50%other systems? 19% 17
    • 2012 SaaS Integration SurveyWhich of thefollowing bestcharacterizes yourcompanys attitudetowards SaaSintegration? 18
    • 2012 SaaS Integration Survey 60%How important isthe ability to 50%integrate withother systems in 40%winning newcustomers? 30% 20% 10% 0% Extremely important Important Not at all important 19
    • 2012 SaaS Integration SurveyHowcommonare thefollowingsaleshurdles inyour salesconversations? 20
    • 2012 SaaS Integration SurveyWhat are somekey reasons thatcustomers dontrenew theirsubscriptions? 21
    • 2012 SaaS Integration SurveyHow timeconsuming arethese commonelements ofcustomerimplementation? 22
    • 2012 SaaS Integration SurveyWhat arecommon sourcesofservices/supportcomplaints? 23
    • 2012 SaaS Integration Survey 45%What 40%characteristics 35%best describe 30%your ecosystem?Check all 25%that apply 20% 15% 10% 5% 0% We provide sales We create all of the N/A- We do not We provide We provide We receive a To become a and marke ng integra ons in our have an ecosystem support incen ves development percentage of our member there is an incen ves for ecosystem for partners incen ves for partners ecosystem annual fee partners partners sales 24
    • 2012 SaaS Integration SurveyHow do youdevelopintegrations inyour ecosystem?Check all thatapply 25
    • 2012 SaaS Integration Survey DatabasesWhat are the top3- 5 applicationsor systems yourcustomers needto connect to? ERP CRM Payroll In-House Billing Apps 26
    • 2012 SaaS Integration Survey 35%How do youmonitor and 30%manage your 25%ecosystem?Check all 20%that apply 15% 10% 5% 0% N/A- We do not have an Our internal web team Our internal support team Our internal product team We do not have a way to ecosystem monitors and manages the monitors and manages the monitors and manages the monitor or manage the ecosystem ecosystem ecosystem ecosystem 27
    • Recommendations for SaaS ExecutivesAll contents Copyright © 2013, MuleSoft Inc.
    • 1 2 3 Define Your Customer Outline The Market Engage With an Integration Opportunity Integration Expert RequirementsAll contents Copyright © 2013, MuleSoft Inc.
    • Learn more by downloading the report