2012 SaaS Integration SurveyKey Findings | Report Demographics | Question Responses
A number of studies indicatethat integration is a majorobstacle in the deploymentof Software-as-a-Service(SaaS), but none ...
For the second year in arow, MuleSoft teamed upwith THINKstrategies toquantify the impact SaaSintegration has on theSaaS p...
2012 SaaS Integration Survey       Key Findings
SaaS Integration is now an Executive level concern                    80%Which of thefollowing best      70%characterizes ...
Connectivity is extremely important to winning newcustomers                                       6%How important isthe ab...
Integration is the most time consuming part ofimplementationHow time-consuming arethese commonelements ofcustomerimplement...
Ecosystem strategies are still in their infancy                  45%What                  40%characteristics              ...
Growing dissatisfaction with existing integration tools                    100%Are you                     90%completelysa...
Survey Respondent  Demographics                    10
2012 SaaS Integration SurveyHow                                        7%                               14%many employeesw...
2012 SaaS Integration SurveyDoes your business             8%primarily sell to otherbusinesses (b2b) orconsumers (b2c)?   ...
2012 SaaS Integration Survey                         Analy csWhat best                  Servicedescribes the           Mar...
2012 SaaS Integration SurveyWhat is your                   Salesjob function?                            Products         ...
2012 SaaS Integration Survey                 35.0%What bestdescribes your   30.0%role?                 25.0%              ...
Additional Survey Responses                              16
2012 SaaS Integration SurveyApproximatelywhat portion of                18%your customersrequire some formof integration  ...
2012 SaaS Integration SurveyWhich of thefollowing bestcharacterizes yourcompanys attitudetowards SaaSintegration?         ...
2012 SaaS Integration Survey                   60%How important isthe ability to     50%integrate withother systems in   4...
2012 SaaS Integration SurveyHowcommonare thefollowingsaleshurdles inyour salesconversations?                              ...
2012 SaaS Integration SurveyWhat are somekey reasons thatcustomers dontrenew theirsubscriptions?                          ...
2012 SaaS Integration SurveyHow timeconsuming arethese commonelements ofcustomerimplementation?                           ...
2012 SaaS Integration SurveyWhat arecommon sourcesofservices/supportcomplaints?                               23
2012 SaaS Integration Survey                  45%What              40%characteristics                  35%best describe   ...
2012 SaaS Integration SurveyHow do youdevelopintegrations inyour ecosystem?Check all thatapply                            ...
2012 SaaS Integration Survey                                         DatabasesWhat are the top3- 5 applicationsor systems ...
2012 SaaS Integration Survey               35%How do youmonitor and    30%manage your               25%ecosystem?Check all...
Recommendations for                             SaaS ExecutivesAll contents Copyright © 2013, MuleSoft Inc.
1                                  2                    3        Define Your         Customer                             ...
Learn more by downloading the report
2012 SaaS Integration Survey Results | MuleSoft
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2012 SaaS Integration Survey Results | MuleSoft

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Download the report here: http://resources.mulesoft.com/SaaSIntegrationSurvey.html

A number of studies indicate that integration is a major obstacle in the deployment of Software-as-a-Service (SaaS), but none have examined the cloud integration problem from the perspective of the SaaS provider. For the second year in a row, MuleSoft teamed up with THINKstrategies to quantify the impact SaaS integration has on the SaaS providers ability to acquire and support new customers. These results validate the growing interest MuleSoft has seen from SaaS providers to build and offer integration as a part of their service. View the attached presentation for key findings of the report, respondent demographics and a summary of the survey question results.

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2012 SaaS Integration Survey Results | MuleSoft

  1. 1. 2012 SaaS Integration SurveyKey Findings | Report Demographics | Question Responses
  2. 2. A number of studies indicatethat integration is a majorobstacle in the deploymentof Software-as-a-Service(SaaS), but none haveexamined the integrationproblem from the perspectiveof the SaaS provider.
  3. 3. For the second year in arow, MuleSoft teamed upwith THINKstrategies toquantify the impact SaaSintegration has on theSaaS provider. These arethe results.
  4. 4. 2012 SaaS Integration Survey Key Findings
  5. 5. SaaS Integration is now an Executive level concern 80%Which of thefollowing best 70%characterizes 60%your companysattitude towards 50%SaaS integration? 40% Execu ve Non Execu ve 30% 20% 10% 0% It should be le en rely to the customer We have an ecosystem of partners to which we We view it as a cri cal part of our solu on refer customers 5
  6. 6. Connectivity is extremely important to winning newcustomers 6%How important isthe ability tointegrate with othersystems in winning Extremely importantnew customers? 38% Important Not at all important 56% 6
  7. 7. Integration is the most time consuming part ofimplementationHow time-consuming arethese commonelements ofcustomerimplementation? 7
  8. 8. Ecosystem strategies are still in their infancy 45%What 40%characteristics 35%best describeyour 30%ecosystem? 25%Check all that 20%apply 15% 10% 5% 0% We provide sales We create all of the N/A- We do not We provide We provide We receive a To become a and marke ng integra ons in our have an ecosystem support incen ves development percentage of our member there is an incen ves for ecosystem for partners incen ves for partners ecosystem annual fee partners partners sales 8
  9. 9. Growing dissatisfaction with existing integration tools 100%Are you 90%completelysatisfied with 80%existing SaaS 70%integration 60%solutions? No 50% Yes 40% 30% 20% 10% 0% 2011 2012 9
  10. 10. Survey Respondent Demographics 10
  11. 11. 2012 SaaS Integration SurveyHow 7% 14%many employeeswork atyour company? 23% 1- 10 10- 50 50- 100 21% 100- 250 250- 1000 +1000 13% 22% 11
  12. 12. 2012 SaaS Integration SurveyDoes your business 8%primarily sell to otherbusinesses (b2b) orconsumers (b2c)? B2B B2C 92% 12
  13. 13. 2012 SaaS Integration Survey Analy csWhat best Servicedescribes the Marke ngfunction of your Collabora onapplication? Pla orm Security Financials Communica on CRM IT Management HCM Integra on ERP 0% 2% 4% 6% 8% 10% 12% 14% 16% 13
  14. 14. 2012 SaaS Integration SurveyWhat is your Salesjob function? Products Business Development Marke ng Services Founder, CEO Support 0% 5% 10% 15% 20% 25% 30% 14
  15. 15. 2012 SaaS Integration Survey 35.0%What bestdescribes your 30.0%role? 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Manager Individual Contributor Director Execu ve 15
  16. 16. Additional Survey Responses 16
  17. 17. 2012 SaaS Integration SurveyApproximatelywhat portion of 18%your customersrequire some formof integration Less than 20% 50% Between 20% and 35%between your 13% Between 35% and 50%application and More than 50%other systems? 19% 17
  18. 18. 2012 SaaS Integration SurveyWhich of thefollowing bestcharacterizes yourcompanys attitudetowards SaaSintegration? 18
  19. 19. 2012 SaaS Integration Survey 60%How important isthe ability to 50%integrate withother systems in 40%winning newcustomers? 30% 20% 10% 0% Extremely important Important Not at all important 19
  20. 20. 2012 SaaS Integration SurveyHowcommonare thefollowingsaleshurdles inyour salesconversations? 20
  21. 21. 2012 SaaS Integration SurveyWhat are somekey reasons thatcustomers dontrenew theirsubscriptions? 21
  22. 22. 2012 SaaS Integration SurveyHow timeconsuming arethese commonelements ofcustomerimplementation? 22
  23. 23. 2012 SaaS Integration SurveyWhat arecommon sourcesofservices/supportcomplaints? 23
  24. 24. 2012 SaaS Integration Survey 45%What 40%characteristics 35%best describe 30%your ecosystem?Check all 25%that apply 20% 15% 10% 5% 0% We provide sales We create all of the N/A- We do not We provide We provide We receive a To become a and marke ng integra ons in our have an ecosystem support incen ves development percentage of our member there is an incen ves for ecosystem for partners incen ves for partners ecosystem annual fee partners partners sales 24
  25. 25. 2012 SaaS Integration SurveyHow do youdevelopintegrations inyour ecosystem?Check all thatapply 25
  26. 26. 2012 SaaS Integration Survey DatabasesWhat are the top3- 5 applicationsor systems yourcustomers needto connect to? ERP CRM Payroll In-House Billing Apps 26
  27. 27. 2012 SaaS Integration Survey 35%How do youmonitor and 30%manage your 25%ecosystem?Check all 20%that apply 15% 10% 5% 0% N/A- We do not have an Our internal web team Our internal support team Our internal product team We do not have a way to ecosystem monitors and manages the monitors and manages the monitors and manages the monitor or manage the ecosystem ecosystem ecosystem ecosystem 27
  28. 28. Recommendations for SaaS ExecutivesAll contents Copyright © 2013, MuleSoft Inc.
  29. 29. 1 2 3 Define Your Customer Outline The Market Engage With an Integration Opportunity Integration Expert RequirementsAll contents Copyright © 2013, MuleSoft Inc.
  30. 30. Learn more by downloading the report

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