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Erika Hall  | Copy Is Interface @FOWA October 2007
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Erika Hall | Copy Is Interface @FOWA October 2007

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Effective language is essential to a usable, appealing, platform-independent interface.

Effective language is essential to a usable, appealing, platform-independent interface.


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  • 1. Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London
  • 2. Copy is Interface
  • 3. Copy is Interface Word Of The Day: caveat
  • 4. Copy is Interface Whither the future of interface?
  • 5. Copy is Interface
  • 6. Copy is Interface Voguing with information?
  • 7. Copy is Interface We’re getting there
  • 8. Copy is Interface …but not for information-dense tasks.
  • 9. Copy is Interface Then there is this thing.
  • 10. Copy is Interface People will want to access your application in new ways.
  • 11. Copy is Interface What does this mean for applications?
  • 12. Copy is Interface
  • 13. Copy is Interface
  • 14. Copy is Interface
  • 15. Copy is Interface
  • 16. Copy is Interface
  • 17. Copy is Interface gestions.jpg
  • 18. Copy is Interface
  • 19. Copy is Interface
  • 20. Copy is Interface
  • 21. Copy is Interface
  • 22. Copy is Interface It’s good to know when to cede control.
  • 23. Copy is Interface
  • 24. Copy is Interface How do users benefit? photo by Marxpix
  • 25. Copy is Interface How will YOU benefit? photo by Wirehead
  • 26. Copy is Interface 5 Ways to Get Words Right Authentic Engaging Specific Appropriate Polite
  • 27. Copy is Interface Be Authentic
  • 28. Copy is Interface
  • 29. Copy is Interface consumating.com
  • 30. Copy is Interface consumating.com
  • 31. Copy is Interface eharmony.com
  • 32. Copy is Interface eharmony.com
  • 33. Copy is Interface eharmony.com
  • 34. Copy is Interface twitter.com
  • 35. Copy is Interface
  • 36. Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” —George Orwell
  • 37. Copy is Interface Be Engaging
  • 38. Copy is Interface schoolofeverything.com
  • 39. Copy is Interface schoolofeverything.com
  • 40. Copy is Interface virgin-atlantic.com
  • 41. Copy is Interface virgin-atlantic.com
  • 42. Copy is Interface citibank.com
  • 43. Copy is Interface citibank.com
  • 44. Copy is Interface pownce.com
  • 45. Copy is Interface pownce.com
  • 46. Copy is Interface Be Specific
  • 47. Copy is Interface gettyimages.com
  • 48. Copy is Interface gettyimages.com
  • 49. Copy is Interface etsy.com
  • 50. Copy is Interface etsy.com
  • 51. Copy is Interface emusic.com
  • 52. Copy is Interface Be Appropriate
  • 53. Copy is Interface “Where’s My Stuff?” amazon.com
  • 54. Copy is Interface flickr.com
  • 55. Copy is Interface Be Polite
  • 56. Copy is Interface feedburner.com
  • 57. Copy is Interface feedburner.com
  • 58. Copy is Interface subtraction.com
  • 59. Copy is Interface subtraction.com
  • 60. Copy is Interface particletree.com
  • 61. Copy is Interface Add a picture of a screw-up here. —Erika
  • 62. Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural
  • 63. Copy is Interface Vague! Basecamp
  • 64. Copy is Interface Vague! Basecamp
  • 65. Copy is Interface Vague!
  • 66. Copy is Interface Unnatural! bofa.com
  • 67. Copy is Interface Unnatural! bofa.com
  • 68. Copy is Interface Don’t be passive. Photo by catheroo
  • 69. Copy is Interface Passive! blinksale.com
  • 70. Copy is Interface Don’t be too clever.
  • 71. Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)
  • 72. Copy is Interface Don’t be rude.
  • 73. Copy is Interface Rude! myspace.com
  • 74. Copy is Interface Rude! oreilly.com
  • 75. Copy is Interface Don’t be oblivious to your surroundings.
  • 76. Copy is Interface cnn.com
  • 77. Copy is Interface cnn.com
  • 78. Copy is Interface facebook.com
  • 79. Copy is Interface facebook.com
  • 80. Copy is Interface Don’t be inconsistent.
  • 81. Copy is Interface Inconsistent! ebay.com
  • 82. Copy is Interface Inconsistent! ebay.com
  • 83. Copy is Interface Don’t be presumptuous. Don’t be presumptuous.
  • 84. Copy is Interface Presumptuous! usatoday.com
  • 85. Copy is Interface Seriously? americanexpress.com
  • 86. Copy is Interface You will still need designers.
  • 87. Copy is Interface
  • 88. Copy is Interface KTHXBAI! erika@muledesign.com