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Erika Hall  | Copy Is Interface @FOWA October 2007
 

Erika Hall | Copy Is Interface @FOWA October 2007

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Effective language is essential to a usable, appealing, platform-independent interface.

Effective language is essential to a usable, appealing, platform-independent interface.

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    Erika Hall  | Copy Is Interface @FOWA October 2007 Erika Hall | Copy Is Interface @FOWA October 2007 Presentation Transcript

    • Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London
    • Copy is Interface
    • Copy is Interface Word Of The Day: caveat
    • Copy is Interface Whither the future of interface?
    • Copy is Interface
    • Copy is Interface Voguing with information?
    • Copy is Interface We’re getting there
    • Copy is Interface …but not for information-dense tasks.
    • Copy is Interface Then there is this thing.
    • Copy is Interface People will want to access your application in new ways.
    • Copy is Interface What does this mean for applications?
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface gestions.jpg
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface
    • Copy is Interface It’s good to know when to cede control.
    • Copy is Interface
    • Copy is Interface How do users benefit? photo by Marxpix
    • Copy is Interface How will YOU benefit? photo by Wirehead
    • Copy is Interface 5 Ways to Get Words Right Authentic Engaging Specific Appropriate Polite
    • Copy is Interface Be Authentic
    • Copy is Interface
    • Copy is Interface consumating.com
    • Copy is Interface consumating.com
    • Copy is Interface eharmony.com
    • Copy is Interface eharmony.com
    • Copy is Interface eharmony.com
    • Copy is Interface twitter.com
    • Copy is Interface
    • Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” —George Orwell
    • Copy is Interface Be Engaging
    • Copy is Interface schoolofeverything.com
    • Copy is Interface schoolofeverything.com
    • Copy is Interface virgin-atlantic.com
    • Copy is Interface virgin-atlantic.com
    • Copy is Interface citibank.com
    • Copy is Interface citibank.com
    • Copy is Interface pownce.com
    • Copy is Interface pownce.com
    • Copy is Interface Be Specific
    • Copy is Interface gettyimages.com
    • Copy is Interface gettyimages.com
    • Copy is Interface etsy.com
    • Copy is Interface etsy.com
    • Copy is Interface emusic.com
    • Copy is Interface Be Appropriate
    • Copy is Interface “Where’s My Stuff?” amazon.com
    • Copy is Interface flickr.com
    • Copy is Interface Be Polite
    • Copy is Interface feedburner.com
    • Copy is Interface feedburner.com
    • Copy is Interface subtraction.com
    • Copy is Interface subtraction.com
    • Copy is Interface particletree.com
    • Copy is Interface Add a picture of a screw-up here. —Erika
    • Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural
    • Copy is Interface Vague! Basecamp
    • Copy is Interface Vague! Basecamp
    • Copy is Interface Vague!
    • Copy is Interface Unnatural! bofa.com
    • Copy is Interface Unnatural! bofa.com
    • Copy is Interface Don’t be passive. Photo by catheroo
    • Copy is Interface Passive! blinksale.com
    • Copy is Interface Don’t be too clever.
    • Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)
    • Copy is Interface Don’t be rude.
    • Copy is Interface Rude! myspace.com
    • Copy is Interface Rude! oreilly.com
    • Copy is Interface Don’t be oblivious to your surroundings.
    • Copy is Interface cnn.com
    • Copy is Interface cnn.com
    • Copy is Interface facebook.com
    • Copy is Interface facebook.com
    • Copy is Interface Don’t be inconsistent.
    • Copy is Interface Inconsistent! ebay.com
    • Copy is Interface Inconsistent! ebay.com
    • Copy is Interface Don’t be presumptuous. Don’t be presumptuous.
    • Copy is Interface Presumptuous! usatoday.com
    • Copy is Interface Seriously? americanexpress.com
    • Copy is Interface You will still need designers.
    • Copy is Interface
    • Copy is Interface KTHXBAI! erika@muledesign.com