Erika Hall  | Copy Is Interface @FOWA October 2007
Upcoming SlideShare
Loading in...5
×
 

Erika Hall | Copy Is Interface @FOWA October 2007

on

  • 20,092 views

Effective language is essential to a usable, appealing, platform-independent interface.

Effective language is essential to a usable, appealing, platform-independent interface.

Statistics

Views

Total Views
20,092
Views on SlideShare
19,939
Embed Views
153

Actions

Likes
41
Downloads
387
Comments
2

20 Embeds 153

http://lj-toys.com 57
http://pascal.vanhecke.info 31
http://www.slideshare.net 16
https://www.linkedin.com 9
http://www.webredactieblog.nl 8
http://labs.webreakstuff.com 5
http://www.linkedin.com 4
http://webnl.tumblr.com 4
http://squandrous.com 3
http://obl8.com:8000 2
http://moleculemanufacturing.com 2
http://links.vanhecke.info 2
https://abs.twimg.com 2
http://fig.ly 2
http://www.floorrobots.com 1
http://nr.posterous.com 1
http://centralpacff.wikispaces.com 1
http://applysocialsecuritydisability.com 1
http://myvirtualagency.com 1
http://handsfreephoneaccessories.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Audio is available here.

    http://cdn.libsyn.com/carsonsystems/erika_hall.MP3

    I'll try to get the slidecast working in the next couple of days.<br /><br/>
    Are you sure you want to
    Your message goes here
    Processing…
  • any chance you can add ad the audio for this...looks a bit out of context without audio<br /><br/>
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Erika Hall  | Copy Is Interface @FOWA October 2007 Erika Hall | Copy Is Interface @FOWA October 2007 Presentation Transcript

  • Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London
  • Copy is Interface
  • Copy is Interface Word Of The Day: caveat
  • Copy is Interface Whither the future of interface?
  • Copy is Interface
  • Copy is Interface Voguing with information?
  • Copy is Interface We’re getting there
  • Copy is Interface …but not for information-dense tasks.
  • Copy is Interface Then there is this thing.
  • Copy is Interface People will want to access your application in new ways.
  • Copy is Interface What does this mean for applications?
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface gestions.jpg
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface
  • Copy is Interface It’s good to know when to cede control.
  • Copy is Interface
  • Copy is Interface How do users benefit? photo by Marxpix
  • Copy is Interface How will YOU benefit? photo by Wirehead
  • Copy is Interface 5 Ways to Get Words Right Authentic Engaging Specific Appropriate Polite
  • Copy is Interface Be Authentic
  • Copy is Interface
  • Copy is Interface consumating.com
  • Copy is Interface consumating.com
  • Copy is Interface eharmony.com
  • Copy is Interface eharmony.com
  • Copy is Interface eharmony.com
  • Copy is Interface twitter.com
  • Copy is Interface
  • Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” —George Orwell
  • Copy is Interface Be Engaging
  • Copy is Interface schoolofeverything.com
  • Copy is Interface schoolofeverything.com
  • Copy is Interface virgin-atlantic.com
  • Copy is Interface virgin-atlantic.com
  • Copy is Interface citibank.com
  • Copy is Interface citibank.com
  • Copy is Interface pownce.com
  • Copy is Interface pownce.com
  • Copy is Interface Be Specific
  • Copy is Interface gettyimages.com
  • Copy is Interface gettyimages.com
  • Copy is Interface etsy.com
  • Copy is Interface etsy.com
  • Copy is Interface emusic.com
  • Copy is Interface Be Appropriate
  • Copy is Interface “Where’s My Stuff?” amazon.com
  • Copy is Interface flickr.com
  • Copy is Interface Be Polite
  • Copy is Interface feedburner.com
  • Copy is Interface feedburner.com
  • Copy is Interface subtraction.com
  • Copy is Interface subtraction.com
  • Copy is Interface particletree.com
  • Copy is Interface Add a picture of a screw-up here. —Erika
  • Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural
  • Copy is Interface Vague! Basecamp
  • Copy is Interface Vague! Basecamp
  • Copy is Interface Vague!
  • Copy is Interface Unnatural! bofa.com
  • Copy is Interface Unnatural! bofa.com
  • Copy is Interface Don’t be passive. Photo by catheroo
  • Copy is Interface Passive! blinksale.com
  • Copy is Interface Don’t be too clever.
  • Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)
  • Copy is Interface Don’t be rude.
  • Copy is Interface Rude! myspace.com
  • Copy is Interface Rude! oreilly.com
  • Copy is Interface Don’t be oblivious to your surroundings.
  • Copy is Interface cnn.com
  • Copy is Interface cnn.com
  • Copy is Interface facebook.com
  • Copy is Interface facebook.com
  • Copy is Interface Don’t be inconsistent.
  • Copy is Interface Inconsistent! ebay.com
  • Copy is Interface Inconsistent! ebay.com
  • Copy is Interface Don’t be presumptuous. Don’t be presumptuous.
  • Copy is Interface Presumptuous! usatoday.com
  • Copy is Interface Seriously? americanexpress.com
  • Copy is Interface You will still need designers.
  • Copy is Interface
  • Copy is Interface KTHXBAI! erika@muledesign.com