Erika Hall | Copy Is Interface @FOWA October 2007

Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London

Copy is Interface

Copy is Interface Word Of The Day: caveat

Copy is Interface Whither the future of interface?

Copy is Interface

Copy is Interface Voguing with information?

Copy is Interface We’re getting there

Copy is Interface …but not for information-dense tasks.

Copy is Interface Then there is this thing.

Copy is Interface People will want to access your application in new ways.

Copy is Interface What does this mean for applications?

Copy is Interface

Copy is Interface gestions.jpg

Copy is Interface

Copy is Interface It’s good to know when to cede control.

Copy is Interface

Copy is Interface How do users beneﬁt? photo by Marxpix

Copy is Interface How will YOU beneﬁt? photo by Wirehead

Copy is Interface 5 Ways to Get Words Right Authentic Engaging Speciﬁc Appropriate Polite

Copy is Interface Be Authentic

Copy is Interface

Copy is Interface consumating.com

Copy is Interface eharmony.com

Copy is Interface twitter.com

Copy is Interface

Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttleﬁsh squirting out ink.” —George Orwell

Copy is Interface Be Engaging

Copy is Interface schoolofeverything.com

Copy is Interface virgin-atlantic.com

Copy is Interface citibank.com

Copy is Interface pownce.com

Copy is Interface Be Speciﬁc

Copy is Interface gettyimages.com

Copy is Interface etsy.com

Copy is Interface emusic.com

Copy is Interface Be Appropriate

Copy is Interface “Where’s My Stuff?” amazon.com

Copy is Interface ﬂickr.com

Copy is Interface Be Polite

Copy is Interface feedburner.com

Copy is Interface subtraction.com

Copy is Interface particletree.com

Copy is Interface Add a picture of a screw-up here. —Erika

Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural

Copy is Interface Vague! Basecamp

Copy is Interface Vague!

Copy is Interface Unnatural! bofa.com

Copy is Interface Don’t be passive. Photo by catheroo

Copy is Interface Passive! blinksale.com

Copy is Interface Don’t be too clever.

Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)

Copy is Interface Don’t be rude.

Copy is Interface Rude! myspace.com

Copy is Interface Rude! oreilly.com

Copy is Interface Don’t be oblivious to your surroundings.

Copy is Interface cnn.com

Copy is Interface facebook.com

Copy is Interface Don’t be inconsistent.

Copy is Interface Inconsistent! ebay.com

Copy is Interface Don’t be presumptuous. Don’t be presumptuous.

Copy is Interface Presumptuous! usatoday.com

Copy is Interface Seriously? americanexpress.com

Copy is Interface You will still need designers.

Copy is Interface

Copy is Interface KTHXBAI! erika@muledesign.com

Erika Hall | Copy Is Interface @FOWA October 2007

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