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Copy is Interface


        Erika Hall, Mule Design Studio, San Francisco
        Future of Web Apps, 4 October, 2007, London
Copy is Interface
Copy is Interface




    Word Of The Day:


    caveat
Copy is Interface




    Whither the future of
    interface?
Copy is Interface
Copy is Interface




                    Voguing with
                    information?
Copy is Interface



                    We’re getting there
Copy is Interface


   …but not for information-dense tasks.
Copy is Interface




                    Then there is
                    this thing.
Copy is Interface




                    People will want
                    to access your
                    applicat...
Copy is Interface




    What does this mean for
    applications?
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface




gestions.jpg
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface
Copy is Interface




 It’s good to know when
 to cede control.
Copy is Interface
Copy is Interface




How do users benefit?

                       photo by Marxpix
Copy is Interface




                How will YOU benefit?
                                photo by Wirehead
Copy is Interface




     5 Ways to Get Words Right
                     Authentic
                     Engaging
        ...
Copy is Interface




                    Be Authentic
Copy is Interface
Copy is Interface




                    consumating.com
Copy is Interface




                    consumating.com
Copy is Interface




                    eharmony.com
Copy is Interface




                    eharmony.com
Copy is Interface




                    eharmony.com
Copy is Interface




                    twitter.com
Copy is Interface
Copy is Interface




  “     The great enemy of clear language is
        insincerity. When there is a gap between
      ...
Copy is Interface




                    Be Engaging
Copy is Interface




                    schoolofeverything.com
Copy is Interface




                    schoolofeverything.com
Copy is Interface




                    virgin-atlantic.com
Copy is Interface




                    virgin-atlantic.com
Copy is Interface




                    citibank.com
Copy is Interface




                    citibank.com
Copy is Interface




                    pownce.com
Copy is Interface




                    pownce.com
Copy is Interface




                    Be Specific
Copy is Interface




                    gettyimages.com
Copy is Interface




                    gettyimages.com
Copy is Interface




                    etsy.com
Copy is Interface




                    etsy.com
Copy is Interface




                    emusic.com
Copy is Interface




               Be Appropriate
Copy is Interface




       “Where’s My Stuff?”



                     amazon.com
Copy is Interface




                    flickr.com
Copy is Interface




                    Be Polite
Copy is Interface




                    feedburner.com
Copy is Interface




                    feedburner.com
Copy is Interface




                    subtraction.com
Copy is Interface




                    subtraction.com
Copy is Interface




                    particletree.com
Copy is Interface




                    Add a picture
                    of a screw-up
                    here.
      ...
Copy is Interface



                    8 Kinds of Bad

                      Vague    Oblivious
                     Pas...
Copy is Interface




  Vague!



                    Basecamp
Copy is Interface



   Vague!


                    Basecamp
Copy is Interface



     Vague!
Copy is Interface



 Unnatural!




                    bofa.com
Copy is Interface




      Unnatural!


                    bofa.com
Copy is Interface




                    Don’t be passive.

                                Photo by catheroo
Copy is Interface




 Passive!



                    blinksale.com
Copy is Interface




                    Don’t be too clever.
Copy is Interface




 “      Murder your darlings.”
                    — Sir Arthur Quiller-Couch, Cambridge Lecturer
  ...
Copy is Interface




Don’t be rude.
Copy is Interface



 Rude!




                    myspace.com
Copy is Interface



 Rude!




                    oreilly.com
Copy is Interface




                    Don’t be oblivious to
                     your surroundings.
Copy is Interface




                    cnn.com
Copy is Interface




                    cnn.com
Copy is Interface




                    facebook.com
Copy is Interface




                    facebook.com
Copy is Interface




                    Don’t be
                    inconsistent.
Copy is Interface



Inconsistent!




                    ebay.com
Copy is Interface




 Inconsistent!




                    ebay.com
Copy is Interface




                Don’t be presumptuous.

        Don’t be presumptuous.
Copy is Interface



    Presumptuous!




                    usatoday.com
Copy is Interface




   Seriously?



                    americanexpress.com
Copy is Interface




                    You will still need
                    designers.
Copy is Interface
Copy is Interface




                    KTHXBAI!


                    erika@muledesign.com
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Erika Hall | Copy Is Interface @FOWA October 2007

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Effective language is essential to a usable, appealing, platform-independent interface.

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Transcript of "Erika Hall | Copy Is Interface @FOWA October 2007"

  1. 1. Copy is Interface Erika Hall, Mule Design Studio, San Francisco Future of Web Apps, 4 October, 2007, London
  2. 2. Copy is Interface
  3. 3. Copy is Interface Word Of The Day: caveat
  4. 4. Copy is Interface Whither the future of interface?
  5. 5. Copy is Interface
  6. 6. Copy is Interface Voguing with information?
  7. 7. Copy is Interface We’re getting there
  8. 8. Copy is Interface …but not for information-dense tasks.
  9. 9. Copy is Interface Then there is this thing.
  10. 10. Copy is Interface People will want to access your application in new ways.
  11. 11. Copy is Interface What does this mean for applications?
  12. 12. Copy is Interface
  13. 13. Copy is Interface
  14. 14. Copy is Interface
  15. 15. Copy is Interface
  16. 16. Copy is Interface
  17. 17. Copy is Interface gestions.jpg
  18. 18. Copy is Interface
  19. 19. Copy is Interface
  20. 20. Copy is Interface
  21. 21. Copy is Interface
  22. 22. Copy is Interface It’s good to know when to cede control.
  23. 23. Copy is Interface
  24. 24. Copy is Interface How do users benefit? photo by Marxpix
  25. 25. Copy is Interface How will YOU benefit? photo by Wirehead
  26. 26. Copy is Interface 5 Ways to Get Words Right Authentic Engaging Specific Appropriate Polite
  27. 27. Copy is Interface Be Authentic
  28. 28. Copy is Interface
  29. 29. Copy is Interface consumating.com
  30. 30. Copy is Interface consumating.com
  31. 31. Copy is Interface eharmony.com
  32. 32. Copy is Interface eharmony.com
  33. 33. Copy is Interface eharmony.com
  34. 34. Copy is Interface twitter.com
  35. 35. Copy is Interface
  36. 36. Copy is Interface “ The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns, as it were, instinctively to long words and exhausted idioms, like a cuttlefish squirting out ink.” —George Orwell
  37. 37. Copy is Interface Be Engaging
  38. 38. Copy is Interface schoolofeverything.com
  39. 39. Copy is Interface schoolofeverything.com
  40. 40. Copy is Interface virgin-atlantic.com
  41. 41. Copy is Interface virgin-atlantic.com
  42. 42. Copy is Interface citibank.com
  43. 43. Copy is Interface citibank.com
  44. 44. Copy is Interface pownce.com
  45. 45. Copy is Interface pownce.com
  46. 46. Copy is Interface Be Specific
  47. 47. Copy is Interface gettyimages.com
  48. 48. Copy is Interface gettyimages.com
  49. 49. Copy is Interface etsy.com
  50. 50. Copy is Interface etsy.com
  51. 51. Copy is Interface emusic.com
  52. 52. Copy is Interface Be Appropriate
  53. 53. Copy is Interface “Where’s My Stuff?” amazon.com
  54. 54. Copy is Interface flickr.com
  55. 55. Copy is Interface Be Polite
  56. 56. Copy is Interface feedburner.com
  57. 57. Copy is Interface feedburner.com
  58. 58. Copy is Interface subtraction.com
  59. 59. Copy is Interface subtraction.com
  60. 60. Copy is Interface particletree.com
  61. 61. Copy is Interface Add a picture of a screw-up here. —Erika
  62. 62. Copy is Interface 8 Kinds of Bad Vague Oblivious Passive Inconsistent (Too) Clever Presumptuous Rude Unnatural
  63. 63. Copy is Interface Vague! Basecamp
  64. 64. Copy is Interface Vague! Basecamp
  65. 65. Copy is Interface Vague!
  66. 66. Copy is Interface Unnatural! bofa.com
  67. 67. Copy is Interface Unnatural! bofa.com
  68. 68. Copy is Interface Don’t be passive. Photo by catheroo
  69. 69. Copy is Interface Passive! blinksale.com
  70. 70. Copy is Interface Don’t be too clever.
  71. 71. Copy is Interface “ Murder your darlings.” — Sir Arthur Quiller-Couch, Cambridge Lecturer (among other things)
  72. 72. Copy is Interface Don’t be rude.
  73. 73. Copy is Interface Rude! myspace.com
  74. 74. Copy is Interface Rude! oreilly.com
  75. 75. Copy is Interface Don’t be oblivious to your surroundings.
  76. 76. Copy is Interface cnn.com
  77. 77. Copy is Interface cnn.com
  78. 78. Copy is Interface facebook.com
  79. 79. Copy is Interface facebook.com
  80. 80. Copy is Interface Don’t be inconsistent.
  81. 81. Copy is Interface Inconsistent! ebay.com
  82. 82. Copy is Interface Inconsistent! ebay.com
  83. 83. Copy is Interface Don’t be presumptuous. Don’t be presumptuous.
  84. 84. Copy is Interface Presumptuous! usatoday.com
  85. 85. Copy is Interface Seriously? americanexpress.com
  86. 86. Copy is Interface You will still need designers.
  87. 87. Copy is Interface
  88. 88. Copy is Interface KTHXBAI! erika@muledesign.com
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