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Beyond Measure
Erika Hall
Flickr/fungleo
[dramatisation]

Flickr/eskimo_jo
[a dramatization]

The Nourishing Home / Kelly Smith
?
luckyironfish.com
Stories
have
power
Flickr/ Billy Wilson
This is pretty
creepy when
you think
about it.
Flickr/ thevlue
2,500,000
000,000,
000,000
bytes
Flickr/ JD Hancock
90%
?
This is pretty
creepy when
you think
about it.
Flickr/ thevlue
Flickr/ cle0patra
Life,The Universe,
and Everything =?
7,500,000
years later...
42!
“It would have been
simpler to know
what the actual
question was.”
“Only when you
know the question,
will you know what
the answer means.”
Flickr/johnwiechecki
I am a
rational
biped.
Flickr/gabbahey
Lies,
Damn Lies,
and Statistics
Original image: Olly Moss
quantified-mind.com
A

B
Green

Yellow
Traffic

Quality
Attention

Cash
New!

Familiar
Safe

Exciting
More

Cheaper
Mine

Ours
$$$

Welcome
More

Enough
Yes
Flickr/ theloushe
What
ought to
be

What
is
Flickr/ joncandy
Human
problems
require illogical
approaches.
Isn’t it obvious?
We are blind
to our minds.
System

1

System

2
System

1

Fast
Intuitive
Emotional
Slow
Deliberative

Effortful

System

2
Data doesn’t
change
minds.
Related Experience

Feels Familiar

Feels True

Clear Display

Primed Idea

Good Mood

Daniel Kahneman

Ease

Feels Good

...
Feeling confident?
It’s not a good sign.
You might have a bad case of

Dunning-Kruger.

Flickr/ Bekah Stargazing
Our access to
data has
evolved, our
brains haven’t.
Data doesn’t
change
minds.
Math is
hard.
Stories are
easy.
We have to
account for
more than
we know.
The most
measurable
data is not
the most
valuable.
Obviously,
what I can
count should
count more.
Flickr/gabbahey
Know your
reason.

Flickr/johnwiechecki
What and Why

Flickr/johnwiechecki
luckyironfish.com
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
Beyond Measure
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Beyond Measure
Beyond Measure
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Beyond Measure
Beyond Measure
Beyond Measure
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Beyond Measure

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Webstock 2014 talk about the limits of using quantitative data to make design decisions.

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Transcript of "Beyond Measure"

  1. 1. Beyond Measure Erika Hall
  2. 2. Flickr/fungleo
  3. 3. [dramatisation] Flickr/eskimo_jo
  4. 4. [a dramatization] The Nourishing Home / Kelly Smith
  5. 5. ?
  6. 6. luckyironfish.com
  7. 7. Stories have power
  8. 8. Flickr/ Billy Wilson
  9. 9. This is pretty creepy when you think about it. Flickr/ thevlue
  10. 10. 2,500,000 000,000, 000,000 bytes
  11. 11. Flickr/ JD Hancock
  12. 12. 90%
  13. 13. ?
  14. 14. This is pretty creepy when you think about it. Flickr/ thevlue
  15. 15. Flickr/ cle0patra
  16. 16. Life,The Universe, and Everything =?
  17. 17. 7,500,000 years later...
  18. 18. 42!
  19. 19. “It would have been simpler to know what the actual question was.”
  20. 20. “Only when you know the question, will you know what the answer means.”
  21. 21. Flickr/johnwiechecki
  22. 22. I am a rational biped. Flickr/gabbahey
  23. 23. Lies, Damn Lies, and Statistics
  24. 24. Original image: Olly Moss
  25. 25. quantified-mind.com
  26. 26. A B
  27. 27. Green Yellow
  28. 28. Traffic Quality
  29. 29. Attention Cash
  30. 30. New! Familiar
  31. 31. Safe Exciting
  32. 32. More Cheaper
  33. 33. Mine Ours
  34. 34. $$$ Welcome
  35. 35. More Enough
  36. 36. Yes
  37. 37. Flickr/ theloushe
  38. 38. What ought to be What is Flickr/ joncandy
  39. 39. Human problems require illogical approaches.
  40. 40. Isn’t it obvious?
  41. 41. We are blind to our minds.
  42. 42. System 1 System 2
  43. 43. System 1 Fast Intuitive Emotional
  44. 44. Slow Deliberative Effortful System 2
  45. 45. Data doesn’t change minds.
  46. 46. Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
  47. 47. Feeling confident? It’s not a good sign.
  48. 48. You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
  49. 49. Our access to data has evolved, our brains haven’t.
  50. 50. Data doesn’t change minds.
  51. 51. Math is hard. Stories are easy.
  52. 52. We have to account for more than we know.
  53. 53. The most measurable data is not the most valuable.
  54. 54. Obviously, what I can count should count more. Flickr/gabbahey
  55. 55. Know your reason. Flickr/johnwiechecki
  56. 56. What and Why Flickr/johnwiechecki
  57. 57. luckyironfish.com
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