Beyond Measure
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Beyond Measure

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Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Webstock 2014 talk about the limits of using quantitative data to make design decisions.

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Beyond Measure Beyond Measure Presentation Transcript

  • Beyond Measure Erika Hall
  • Flickr/fungleo
  • [dramatisation] Flickr/eskimo_jo
  • [a dramatization] The Nourishing Home / Kelly Smith
  • ?
  • luckyironfish.com
  • Stories have power
  • Flickr/ Billy Wilson
  • This is pretty creepy when you think about it. Flickr/ thevlue
  • 2,500,000 000,000, 000,000 bytes
  • Flickr/ JD Hancock
  • 90%
  • ?
  • This is pretty creepy when you think about it. Flickr/ thevlue
  • Flickr/ cle0patra
  • Life,The Universe, and Everything =?
  • 7,500,000 years later...
  • 42!
  • “It would have been simpler to know what the actual question was.”
  • “Only when you know the question, will you know what the answer means.”
  • Flickr/johnwiechecki
  • I am a rational biped. Flickr/gabbahey
  • Lies, Damn Lies, and Statistics
  • Original image: Olly Moss
  • quantified-mind.com
  • A B
  • Green Yellow
  • Traffic Quality
  • Attention Cash
  • New! Familiar
  • Safe Exciting
  • More Cheaper
  • Mine Ours
  • $$$ Welcome
  • More Enough
  • Yes
  • Flickr/ theloushe
  • What ought to be What is Flickr/ joncandy
  • Human problems require illogical approaches.
  • Isn’t it obvious?
  • We are blind to our minds.
  • System 1 System 2
  • System 1 Fast Intuitive Emotional
  • Slow Deliberative Effortful System 2
  • Data doesn’t change minds.
  • Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
  • Feeling confident? It’s not a good sign.
  • You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
  • Our access to data has evolved, our brains haven’t.
  • Data doesn’t change minds.
  • Math is hard. Stories are easy.
  • We have to account for more than we know.
  • The most measurable data is not the most valuable.
  • Obviously, what I can count should count more. Flickr/gabbahey
  • Know your reason. Flickr/johnwiechecki
  • What and Why Flickr/johnwiechecki
  • luckyironfish.com