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Beyond Measure

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Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Published in: Design

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Transcript

  • 1. Beyond Measure Erika Hall
  • 2. Flickr/fungleo
  • 3. [dramatisation] Flickr/eskimo_jo
  • 4. [a dramatization] The Nourishing Home / Kelly Smith
  • 5. ?
  • 6. luckyironfish.com
  • 7. Stories have power
  • 8. Flickr/ Billy Wilson
  • 9. This is pretty creepy when you think about it. Flickr/ thevlue
  • 10. 2,500,000 000,000, 000,000 bytes
  • 11. Flickr/ JD Hancock
  • 12. 90%
  • 13. ?
  • 14. This is pretty creepy when you think about it. Flickr/ thevlue
  • 15. Flickr/ cle0patra
  • 16. Life,The Universe, and Everything =?
  • 17. 7,500,000 years later...
  • 18. 42!
  • 19. “It would have been simpler to know what the actual question was.”
  • 20. “Only when you know the question, will you know what the answer means.”
  • 21. Flickr/johnwiechecki
  • 22. I am a rational biped. Flickr/gabbahey
  • 23. Lies, Damn Lies, and Statistics
  • 24. Original image: Olly Moss
  • 25. quantified-mind.com
  • 26. A B
  • 27. Green Yellow
  • 28. Traffic Quality
  • 29. Attention Cash
  • 30. New! Familiar
  • 31. Safe Exciting
  • 32. More Cheaper
  • 33. Mine Ours
  • 34. $$$ Welcome
  • 35. More Enough
  • 36. Yes
  • 37. Flickr/ theloushe
  • 38. What ought to be What is Flickr/ joncandy
  • 39. Human problems require illogical approaches.
  • 40. Isn’t it obvious?
  • 41. We are blind to our minds.
  • 42. System 1 System 2
  • 43. System 1 Fast Intuitive Emotional
  • 44. Slow Deliberative Effortful System 2
  • 45. Data doesn’t change minds.
  • 46. Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
  • 47. Feeling confident? It’s not a good sign.
  • 48. You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
  • 49. Our access to data has evolved, our brains haven’t.
  • 50. Data doesn’t change minds.
  • 51. Math is hard. Stories are easy.
  • 52. We have to account for more than we know.
  • 53. The most measurable data is not the most valuable.
  • 54. Obviously, what I can count should count more. Flickr/gabbahey
  • 55. Know your reason. Flickr/johnwiechecki
  • 56. What and Why Flickr/johnwiechecki
  • 57. luckyironfish.com