Beyond Measure
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Beyond Measure

  • 1,498 views
Uploaded on

Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Webstock 2014 talk about the limits of using quantitative data to make design decisions.

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,498
On Slideshare
1,431
From Embeds
67
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
3

Embeds 67

https://twitter.com 66
https://getpocket.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Beyond Measure Erika Hall
  • 2. Flickr/fungleo
  • 3. [dramatisation] Flickr/eskimo_jo
  • 4. [a dramatization] The Nourishing Home / Kelly Smith
  • 5. ?
  • 6. luckyironfish.com
  • 7. Stories have power
  • 8. Flickr/ Billy Wilson
  • 9. This is pretty creepy when you think about it. Flickr/ thevlue
  • 10. 2,500,000 000,000, 000,000 bytes
  • 11. Flickr/ JD Hancock
  • 12. 90%
  • 13. ?
  • 14. This is pretty creepy when you think about it. Flickr/ thevlue
  • 15. Flickr/ cle0patra
  • 16. Life,The Universe, and Everything =?
  • 17. 7,500,000 years later...
  • 18. 42!
  • 19. “It would have been simpler to know what the actual question was.”
  • 20. “Only when you know the question, will you know what the answer means.”
  • 21. Flickr/johnwiechecki
  • 22. I am a rational biped. Flickr/gabbahey
  • 23. Lies, Damn Lies, and Statistics
  • 24. Original image: Olly Moss
  • 25. quantified-mind.com
  • 26. A B
  • 27. Green Yellow
  • 28. Traffic Quality
  • 29. Attention Cash
  • 30. New! Familiar
  • 31. Safe Exciting
  • 32. More Cheaper
  • 33. Mine Ours
  • 34. $$$ Welcome
  • 35. More Enough
  • 36. Yes
  • 37. Flickr/ theloushe
  • 38. What ought to be What is Flickr/ joncandy
  • 39. Human problems require illogical approaches.
  • 40. Isn’t it obvious?
  • 41. We are blind to our minds.
  • 42. System 1 System 2
  • 43. System 1 Fast Intuitive Emotional
  • 44. Slow Deliberative Effortful System 2
  • 45. Data doesn’t change minds.
  • 46. Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
  • 47. Feeling confident? It’s not a good sign.
  • 48. You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
  • 49. Our access to data has evolved, our brains haven’t.
  • 50. Data doesn’t change minds.
  • 51. Math is hard. Stories are easy.
  • 52. We have to account for more than we know.
  • 53. The most measurable data is not the most valuable.
  • 54. Obviously, what I can count should count more. Flickr/gabbahey
  • 55. Know your reason. Flickr/johnwiechecki
  • 56. What and Why Flickr/johnwiechecki
  • 57. luckyironfish.com