Beyond Measure

1,922 views
1,807 views

Published on

Webstock 2014 talk about the limits of using quantitative data to make design decisions.

Published in: Design
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,922
On SlideShare
0
From Embeds
0
Number of Embeds
93
Actions
Shares
0
Downloads
10
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Beyond Measure

  1. 1. Beyond Measure Erika Hall
  2. 2. Flickr/fungleo
  3. 3. [dramatisation] Flickr/eskimo_jo
  4. 4. [a dramatization] The Nourishing Home / Kelly Smith
  5. 5. ?
  6. 6. luckyironfish.com
  7. 7. Stories have power
  8. 8. Flickr/ Billy Wilson
  9. 9. This is pretty creepy when you think about it. Flickr/ thevlue
  10. 10. 2,500,000 000,000, 000,000 bytes
  11. 11. Flickr/ JD Hancock
  12. 12. 90%
  13. 13. ?
  14. 14. This is pretty creepy when you think about it. Flickr/ thevlue
  15. 15. Flickr/ cle0patra
  16. 16. Life,The Universe, and Everything =?
  17. 17. 7,500,000 years later...
  18. 18. 42!
  19. 19. “It would have been simpler to know what the actual question was.”
  20. 20. “Only when you know the question, will you know what the answer means.”
  21. 21. Flickr/johnwiechecki
  22. 22. I am a rational biped. Flickr/gabbahey
  23. 23. Lies, Damn Lies, and Statistics
  24. 24. Original image: Olly Moss
  25. 25. quantified-mind.com
  26. 26. A B
  27. 27. Green Yellow
  28. 28. Traffic Quality
  29. 29. Attention Cash
  30. 30. New! Familiar
  31. 31. Safe Exciting
  32. 32. More Cheaper
  33. 33. Mine Ours
  34. 34. $$$ Welcome
  35. 35. More Enough
  36. 36. Yes
  37. 37. Flickr/ theloushe
  38. 38. What ought to be What is Flickr/ joncandy
  39. 39. Human problems require illogical approaches.
  40. 40. Isn’t it obvious?
  41. 41. We are blind to our minds.
  42. 42. System 1 System 2
  43. 43. System 1 Fast Intuitive Emotional
  44. 44. Slow Deliberative Effortful System 2
  45. 45. Data doesn’t change minds.
  46. 46. Related Experience Feels Familiar Feels True Clear Display Primed Idea Good Mood Daniel Kahneman Ease Feels Good Feels Effortless
  47. 47. Feeling confident? It’s not a good sign.
  48. 48. You might have a bad case of Dunning-Kruger. Flickr/ Bekah Stargazing
  49. 49. Our access to data has evolved, our brains haven’t.
  50. 50. Data doesn’t change minds.
  51. 51. Math is hard. Stories are easy.
  52. 52. We have to account for more than we know.
  53. 53. The most measurable data is not the most valuable.
  54. 54. Obviously, what I can count should count more. Flickr/gabbahey
  55. 55. Know your reason. Flickr/johnwiechecki
  56. 56. What and Why Flickr/johnwiechecki
  57. 57. luckyironfish.com

×