Twitter, LinkedIn And Facebook Oh My!

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A presentation given to Nashua NH area real estate agents on why to engage in social networking and the benefits. Covers how social media and blogging enables small businesses to connect with people when they are in the decision phase of the buying process and can build trust in your business' ability to meet their needs.

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Twitter, LinkedIn And Facebook Oh My!

  1. 1. Twitter, LinkedIn and Facebook Oh My!<br />Brian Muldowney<br />Internet Marketing & Web Design<br />Muldowney Arts, LLC<br />
  2. 2. Why use Social Networking? To develop the “brand called you”<br />
  3. 3. People are online looking for information to meet a need <br />
  4. 4. Research suggests that we are exposed to up to 3000 advertising messages per day<br />
  5. 5. People look to people they trust for reliable information about what products and services to buy<br />
  6. 6. When you provide information not found everywhere your value goes up<br />
  7. 7. An idea sticks when it is presented in a story that someone identifies with<br />
  8. 8. You are likely already doing it with your customers now<br />
  9. 9. Telling your story online enables people to find it<br />
  10. 10. When your story is found online –people are ready to listen<br />
  11. 11. People buy brands that are trustworthy and authentic<br />
  12. 12. While people may buy knock offs – they covet the real thing<br />
  13. 13. A brand’s reputation can be made or broken online<br />
  14. 14. Online Communities share information that inspires action<br />
  15. 15. Developing your brand online is cheaper than traditional marketing methods<br />
  16. 16. Blogging and social media provide you with a way for you to create an informational hub online<br />
  17. 17. There are multiple ways to tell your story and multiple ways to support the story told<br />
  18. 18. Your Social Networking choice depends on what works best for you<br />
  19. 19. Your Social Networks should point to your central hub of information<br />
  20. 20. You can blog and participate in social networking sites for free <br />
  21. 21. Understand what each does and develop a strategy on how to use them<br />
  22. 22. Determine what would be the best for you to use<br />
  23. 23. Develop a schedule and stick to it<br />
  24. 24. Yourcost is taking the time to learn how to do it right and the time to share what you already know and /or are learning <br />
  25. 25. Your everyday experiences are likely to be of interest to your current and potential clients <br />
  26. 26. Once you develop a following - your followers can help you develop content for free<br />
  27. 27. Develop a schedule and stick to it<br />
  28. 28. Social Networking provides you access to a wealth of information about your current and potential customers<br />
  29. 29. People share their thoughts and interests online<br />
  30. 30. Connecting with others makes us feel good<br />
  31. 31. Sharing experience gives us an opportunity to be recognized<br />
  32. 32. We all like recognition<br />
  33. 33. People learn vicariously from others<br />
  34. 34. It is better to learn from someone else’s bad experience than to experience it oneself<br />
  35. 35. Would you turn down the opportunity to get inside information on a business opportunity?<br />
  36. 36. Do you know what people find when they Google you ?<br />
  37. 37. Read what people are saying about your competition<br />
  38. 38. Find out what others are doing online<br />
  39. 39. Ask people for feedback<br />
  40. 40. QuestionsMuldowney Arts, LLCWeb Design, Development & Online Marketinghttp://www.muldowneyarts.cominfo@muldowneyarts.comt. 877.296.9709 f. 603.262.1592<br />

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