Optometrist role in managing optical outlet and private clinic
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Optometrist role in managing optical outlet and private clinic

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Optometrist role in managing optical outlet and private clinic Presentation Transcript

  • 1. • Healthcare profession that is autonomous, educated and regulated (licensed/registered) • Emerging eye care profession
  • 2. • Clinical and research oriented medical profession. • Only course designed to specialize as vision & eye care specialist.
  • 3. • Primary healthcare practitioner of the eye and visual system who provide comprehensive eye and vision care, which include ⁻ refracting and dispensing, ⁻ detection/diagnosis and management of ocular diseases ⁻ rehabilitation of conditions of the visual system World Council of Optometry
  • 4. • • • • • • • • • Contact lens Paediatric optometry Geriatric optometry Orthoptics Low vision Vision therapy Community optometry Behavioral optometry Neuro optometry
  • 5. • Walls of the examination room should be painted with fine & eye catching arts • Examination room should contains toys to attract child’s concentration • Sharp edged instrument should not be placed close to child • Coloring books or complete-the-dots puzzles may be needed to make them busy
  • 6. Clinician helps in enhancing the existing potential vision of the patients
  • 7. • Setting up one’s own optical outlet and practice • Serve as an Consultant Optometrist • Dispensing adviser in corporate optical outlets • Work with Multinational companies as a technical expert, professional services, etc.
  • 8. • work in association with variety of other health care practitioners (Ophthalmologists, Physicians, Neurologists, Rehabilitation specialists, Occupational therapists) • Academics • Research work
  • 9. • Place where lenses, frames & other optical accessories are kept to sell to the customers according to the prescription
  • 10. • In optical outlet, optometrist have to do: – Patient care as an Optometrist – Customer care as an Optician
  • 11. • Routine history taking includes  personal history like age, gender, work and its environment.  chief complain,  history of glasses,  previous consultation and its details  family history,  personal illness and related history
  • 12. • Refraction: automated refraction retinoscopy and subjective refraction. • Slit lamp examination & torch light examination
  • 13. – Keratometry should be performed, mostly now a days it is attached with auto refractor – Pre fitting evaluation should be done – Contact lens care includes teaching methods of insertion and removal thoroughly
  • 14. – Care and regimen to be explained and observed in the follow ups – Personal hygiene to be explained – Caution to be given about complications – In follow up, fitting characteristics should be checked again & contact lenses to be checked for any deposits or spoilage of the lenses
  • 15. • After giving the prescription it is better to check his inter pupillary distance and also monocular PD, especially for progressive lenses. • Appropriate pantoscopic tilt and facial wrap should be done • For the progressive lenses it is must to explain them about its usage .
  • 16. • It is easy to convert the customers to take high value added products for optometrists rather than opticians. • Practitioner always should emphasize the benefits of the lenses and coating when it is priced high, so that customers can understand it.
  • 17. • Practitioner always concentrate on multiple pairs to increase the profits for opticals likesuggesting contact lenses and spectacle, contact lenses and polaroids or sunglasses, progressives and office lenses (only for the office purpose), AR Coated lenses in nights and sunglasses in the mornings & sunny day
  • 18. • Place where outpatient are given medical treatment & advice along with disease diagnosis, run by one or several health care practitioners or managers
  • 19. • Private practice is the best option for an Optometrist to be a full-fledged clinician who can deliver variety of optometric services like – comprehensive examinations of both the internal and external structures of the eye, – Evaluate patients’ vision and determine appropriate treatments
  • 20. • prescribe spectacles, contact lenses and low vision aids, • diagnose and treat eye diseases, • provides vision therapies
  • 21. • Rehabilitate the visually impaired • Diagnose complications due to the aging process, accidents, or malfunction • Pre- & Post-operative care & • Proper referral of patients having serious ocular diseases
  • 22. 1. Self-respect 2. Peer respect 3. Community respect 4. Good income
  • 23. 5. Scheduling freedom: taking days off for vacation or other reasons are personal decisions 6. No fear of job loss 7. No pressure to prescribe:
  • 24. • Following Business Skills are necessary to attract patients in optical outlets & private clinics: 1. 2. 3. 4. Professional marketing Practice management Patient communication Business management
  • 25. • Marketing is not a bad word, you must market yourself in palatable manner • Hanging out shingle & listing telephone/mobile number • Trick is how to market effectively to retain your professional image
  • 26. • Optometrist play an important part in increasing the sales/patient flow of an optical outlet/private clinic like: – suggesting the customers for a better lenses which will be not only benefited to the optician but also to the customers like making aware of disposable lenses, AR coated lenses, progressives etc
  • 27. • Optometrist can do surveys/screening like percentage of refractive errors in a specific places and making them aware of optical outlet/private clinic and giving some brief about eye health, refractive errors and importance of its correction.
  • 28. • During patient examination proper counseling is utmost • Proper management of supporting staff & other aspects of practice is vital for success • Doctor should be intelligent, well skilled, & up-todate in his or her field
  • 29. • Is always better discussing with sales people whenever practitioner have time and teaching about some minor things like advantages of lenses like glass & plastics, bifocals and progressives etc. So that it would be easy for them when explaining to the customer.
  • 30. • To retain patients & obtain their referrals, you must communicate your expertise & caring concern to them • Doctor should answer questions in patients’ language with taking sufficient time
  • 31. • Tele calling is necessary to remind the customers for their follow up, it not only increase the business but also creates the good impression to customers
  • 32. • To become best optometric clinician, one must pay attention in managing their office finances well enough to pay the rent, salaries, other mounting expenses of running a practice timely
  • 33. 1. Patient should always enjoy while waiting the doctor, for example by reading, watching television etc instead of doing nothing 2. Every room should be clean & attractive with better lightening, better ventilation, better seating
  • 34. 3. Patient first come to reception so, it should be attractive 4. Receptionist should show good hospitality & be cooperative as well 5. Walls of the clinic should contains eye & vision care posters & brochures
  • 35. 5. Smoking should be prohibited in the clinic because smoking is offensive to majority of population 6. Examination room should have latest & adequate equipments & instrumentations which should be neat & clean. 7. Dust on the instruments will make very negative impression on patients
  • 36. 8. Doctors’ desk should not be so cluttered with unnecessary thing, if desk contains any magazines or catalogs, they should be professional one 9. Walls of the examination room should have framed licenses, diplomas, honors received by the doctor.
  • 37. 10.Good appointment system:  patient will get tired of waiting for their doctor so, every private clinic need good appointment system. Fixed time should be given to the patient to make them happy  for follow up patients on-call/Internet appointment system should be available
  • 38. 11.Good parking facilities:  In urban area parking of vehicle is major problem. To increase patient flow & increase sell there should be proper parking facilities 12.Toilet/Bathroom facilities is essential  for example, many diabetic patients may come in clinic who may need frequent trips to the bathroom 13.Optical outlet/Private clinic should be located in fixed location, so that patient will not confused
  • 39. 14.If owner of famous private clinic open another clinic in different place, it will be better to keep same name as a chain clinic/optical outlets 15.New fashion sunglasses, frame, special types of glasses should be available in sufficient amount
  • 40. 16.Money changing problem:  It may be the problem, so sufficient change money is needed 17.Proper computerized recording system with internet connection makes easy to understand the problems in follow up
  • 41. • Proper counseling is needed to make them come in follow-up • Some instruction sheet along with brochures & visiting card should be given to patient & his party after examination • Advertisement in hoarding boards newspaper, FM radio, TV
  • 42. • If appreciation letter is received from some renowned person, it should be placed in the walls of clinic in attractive frame • Also if renowned person visit clinic once, his photographs were also placed to increase reputation of clinic
  • 43. • Private clinic/Optical outlet should be registered according to law of state/country • Paying of tax regularly & timely • Timely renewal of clinical license
  • 44. • Income (revenue) is earned when services are provided to the patient • Expenses are the costs of providing material and service to the parties those receiving the services. • All transaction (income & expense) should be systematically recorded(computerized), so that it will be easy to know whether it is in profit or loss
  • 45. • After paying, bill should be given to patient to make patient aware & also to follow the legal process • Office rent, salaries of staffs should be given timely, so that they will more concentrate on their work • Financial statement should be reviewed regularly to make timely financial decisions, observations and, where necessary, corrections.
  • 46. • Staff are the major ingredient for a successful practice, so they should: – be patience – Smart – Have good experience in dealing – Well skilled technically – Want to work not just for pass time but to make money for family or for himself
  • 47. Clinician should consider following points…. 1. Punctuality 2. 3. 4. 5. 6. 7. 8. 9. 10. Attitude Personal neatness Office neatness Loyalty Self-improvement Competence Concern about practice growth Patients relations Staff relations
  • 48. • Miscommunication/Misunderstanding • Patient does not receive product when promised • Poor communication regarding fees • Inconvenient/repetitive filling out of forms • Excessive waiting • No one present at front desk when patient arrives
  • 49. 1. Management for the Eye care Practitioner - Irving Bennett, O.D. 2. Management of private practice in health service hospitals in northern Ireland - November 2007 3. Internet