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Smartphone usage in india

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Research from Microsoft Accelerator India on the usage of Smartphones in India.

Research from Microsoft Accelerator India on the usage of Smartphones in India.


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  • 1. Smartphone usage in India Microsoft Accelerator Research http://www.microsoft.com/india/acelerator indiaaccelerator@microsoft.com© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 2. Key notes about this survey 1. Over 2000 messages were sent and 578 people responded to this mobile survey* 2. Survey respondents were from over 30 cities and towns in India 3. Only 13% of respondents were over 45 years and older * Only users who participated in this survey from a mobile phone were counted© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 3. Samsung & local brands phones were top brands in both used & new Smartphones© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 4. Metros have most new phones, nearly 25% of phones in small towns were used 100% 8 14 90% 19 23 80% 70% 60% 50% 92 86 40% 81 77 30% 20% 10% 0% 6 Metro cities 6 Emerging cities 10 Smaller cities Other New Smartphone % Used Smartphone %© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 5. Most users were young, but many phones were given as “presents” to parents© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 6. Most Indian users had < 10 apps on theirphone, only 47% ever downloaded an app© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 7. Social networking is the most used app on their phone followed by games© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 8. 52% of young users have pre-paid data plan, but 44% old users have no data plan© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator
  • 9. Takeaways for Entrepreneurs • Target younger users who have pre-paid data plans to get early adopters • Most Indian users use apps that the phone comes with, many use mobile web, very few download apps • If you are targeting older users, focus on offline ways to get apps on phone & build apps that don’t need data plans (games, etc.)© Copyright Microsoft India Accelerator 2012 http://www.microsoft.com/india/accelerator