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    1. 1. Fuzion Crafts international Waste to wealth creation. Abdur Mukit Bin Rouf mukitrouf@gmail.com 9706962203 New Bakurpara PO& dist-Goalpara Abdur Mukit Bin ROUF
    2. 2. Market PotentialTotal Handicraft Market Potential in India is Rs.40,000 crores• Export Target for Indian Handicrafts for 2012-13 (EPCH): USD 3300 Million ~ INR 16500 Crore (Worldwide market for Indian Handicrafts)• Total Value of Handicrafts Produced in India last year: INR 26214 Crore.• Hence domestic Market size ~ INR 10000 Crore• The Market size (opportunity) is ~ 2600 Crore Rupees.Distribution of share in East:• 43 % of the handicrafts are in Eastern India and hence highly skilled labours can be employed very cheap especially in the North-East. Over 50% of craft production are from women.• A considerable percentage goes from North East Region and generally from unorganized small players or individual artisans.
    3. 3. The Need and Our Solution Need Our solution• Un-organized handicraft market • We are organized• Difficulty in marketing products by • Products will be marketed by individual artisans Fuzion Crafts through various channels• High demand and low supply • Gap between demand and supply• High demand for new designs filled by training artisans and reaching out to the customer• Need for better life for artisans earning as low as INR 30/day • Constantly develop and improvise on new designs. Currently, Fuzion Craft has more than 20 products with more than 70 designs. • Artisans trained and paid wages of at lease INR 100/day which is double their present earnings.
    4. 4. Raw Material- our uniqueness Waste to wealth creation
    5. 5. Our Artisans ImpactEarning conditions in neighboring villages- they earn Rs.30 to 50 & with us at least Rs.100/dayMore than 450 women from 4 villages want to join us as on Jan’2013Training to specially abled and girls rescued from forced domestic labour
    6. 6. Blessing Lamps ( premium) Products Premium Products Collected crafts Tribal Crafts
    7. 7. How we sell now
    8. 8. Business Model- Successful companies currently has ~2 lac signed users & is growing at ~25% per month 11.34% Growth, $204 every day in advertising revenue Started in January 2011 80 countries, has 90,000 page views and has over 3,000 fans on FacebookAnokhi (turnover Rs 70 crore) has 22 stores in India and stockists in many countries Fabindia (turnover Rs 500 crore) has 166 stores across 72 cities Rangsutra (turnover Rs 8 crore) Mother Earth (turnover Rs 80 crore) Above are My $ 300 Million Valuation Opportunities Etsy Raises Merchant Revenues to $538 Million in 2011 (+71%)
    9. 9. Marketing Channels Own Website Tie-up with Personnel selling websites like in Hotels and Craftsvilla & Resorts Alibaba.com on 15% comision National and Marketing Retail stores International ,Stores intrade fairs- 4 nos. Channels Guwahati 9
    10. 10. Marketing Strategy Dec-Jan’2012 Nov- feb’2012 Feb-April ’2013 Feb-Apr’2013 • Fuzion’s • Trade Fairs • Tie up with website (B2B sales): • Retail websites like launch outlets like • Craftsvilla.co • IITF-Delhi • Social Shoppers m Media • After nov’12 Stop, • Aporv.com • Dilli Haat Pantaloons, • Eyaas • Surajkund other Strategy • Fabindia • Hyderabad- lifestyle shilparamam stores • Kashmirbox • Mumbai • Valentine’s • Store setups day: Selling • Personnel in Guwahati lamps called selling in Hotels Blessing lamps and with love RestaurantsRationale Craftsvilla B2B sales in Largely to currently has ~2 Advertise capture local National and lac signed users Fuzion’s customers & is growing at International products primarily non- ~25% per trade fairs internet savvy 10 month
    11. 11. Financials
    12. 12. Investment Rationale • Problems we are solving - Better livelihood, Employment, specially abled, rural upliftment. • Biggest Strength -We are making Money from abundant natural waste/weed. • Women empowerment -even the marginalized and underprivileged can do business. • Artisans Problems -Taking the hassles of marketing for the rural artisans • SCOPE:- • 43% of the handicrafts are from the east and are mostly unorganized. • There are 128 tribes in the north east and they have different clothing identity and craft. • FUNDING REQUIRED:Total Funding Requirements : (approx.) • Once the business reaches scale (3 33 Lakhs + 9 lakhs for machinery = 42 lakhs centres) it is self sustainable and financingTo be Provided in 3 tranches in First 3 years: • Attractive Returns after 1-2 Years ofYear 1: 25 Lakhs OperationYear 2: 11.5 LakhsYear 3: 5.5 Lakhs Finally,ST Financing Line of Credit Required: 20 Lakhs •Gives much needed reward to the artisans(approx.) of N-E India !!
    13. 13. • Work on the last slide.• Put investment rationale for the investor from business perspective.• Make tha pics bigger.• Take out the business model slide and put the flow chart.• Comparative landscape between the bigger companies- data and larger picture.• Put investment – type of funding. And usage of funds.
    14. 14. Thanking You AdvisorsTeam & Mr. Ranjit Dey- master craftsman award winner from the 14 President ( 18 yrs experience)
    15. 15. THANKING YOU !!!!There are more interesting parts.Fuzion Crafts international Abdur Mukit Bin ROUF
    16. 16. Business Process Collect waste Prototype & Training to Work on job Water-hyacinth design people work basis 6.52% of the Production cost 51.55% of the Production cost is provides Indirect labour paid to the Artisans Collect the Sales & Marketing Quality check finished job Looks after Trade fairs, B2B, Website tie ups, etc 18.2 % of the Production Cost goes for indirect employment Ours is a Scalable business model as we could scale up any time by organizing training for the unorganized village workforce. We provide training and also raw materials to the women in villages. We run a full time production base using part-time employment of a scattered population. We are a organized production unit procuring raw materials, developing designs, providing training, controlling quality and marketing products which otherwise is difficult for individual artisans.