Online Strategy for a small web company


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Smaller companies with well thought thru and cost effective online strategies can increase their sales multi-fold using web as medium to reach out their customers globally.

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Online Strategy for a small web company

  1. 1. NetVision online strategy Enhancing Value by Infusing Intangible
  2. 2. <ul><li>Agenda of the presentation: </li></ul><ul><li>Proposed objectives of the project </li></ul><ul><li>Analysis & Recommendation of the current website </li></ul><ul><li>New strategies to increase lead generation </li></ul><ul><li>Project engagement </li></ul><ul><li>Results by pepper square </li></ul>
  3. 3. <ul><li>Proposed objectives of the project: </li></ul><ul><li>Showcase NetVision’s solution & service capabilities </li></ul><ul><li>Differentiate NetVision from it’s competitors </li></ul><ul><li>Provoke interest among potential clients </li></ul><ul><li>Build stronger brand visibility </li></ul><ul><li>Create an emotional connect </li></ul>
  4. 4. A Analysis & Recommendations for the current website
  5. 5. Analysis Online branding <ul><li>The tag line ‘We think globally!’ does not speak the business message. </li></ul><ul><li>Redefining the logo would be a great idea. The logo is not standing out. </li></ul><ul><li>The brand value is not established. </li></ul><ul><li>I like the babe *smiles* but the idea of fresh solutions is not conveying the seriousness of the business. </li></ul><ul><li>There is no theme for the website. Users have only 30 seconds to make a decision to talk to you. Only a theme based approach will help you achieve that. </li></ul><ul><li>We need to better showcase our values, culture and expertise. </li></ul>
  6. 6. Recommendation Online branding <ul><li>Envisage a new tagline which is more apt for NetVision’s offerings. </li></ul><ul><li>Establish a one-voice communication strategy that revolves around the company’s solutions and services </li></ul><ul><li>Develop a theme which relates to NetVision’s vision and its long-term customer values.This will result in increased brand value. </li></ul>
  7. 7. Content <ul><li>The website doesn’t talk about your core competence. </li></ul><ul><li>The essence of the content on a page is not capsulated into a ‘snap shot’, i.e. a line/sentence. </li></ul><ul><li>The ‘solutions’ page is not talking about client’s pain points. </li></ul><ul><li>The website is not SEO* friendly. </li></ul><ul><li>There is imbalance in content distribution across the site. </li></ul>Analysis *SEO – Search Engine Optimization
  8. 8. Content <ul><li>The message should define your company’s capability and understanding of the market expectations. This brings confidence to the clients. </li></ul><ul><li>Content should address the pain points of the customers. </li></ul><ul><li>Differentiate service offerings based on revenue generation and customer needs. </li></ul><ul><li>Talk about your experience and your vision. </li></ul><ul><li>Your energy is not translated to the website. </li></ul><ul><li>The content to be targeting customers based on size, Long term value, repetitive work and large contracts. </li></ul>Recommendation
  9. 9. Design <ul><li>The use of Black and Dark Blue in the current website is not visually appealing. </li></ul><ul><li>Template design approach </li></ul><ul><li>The pages don’t have depth in displaying your expertise. </li></ul><ul><li>The space is not optimized to establish a rich user experience </li></ul><ul><li>There is no display of emotional connect. For example, energetic people, business, positivism, visual strength & theme based approach. </li></ul><ul><li>Partner and customer details are not showcased well. </li></ul><ul><li>Better to write case studies than just a link. </li></ul>Analysis
  10. 10. Design <ul><li>Create a color palette that compliments the corporate color to strengthen visual appeal </li></ul><ul><li>Use separate fonts for titles and content area </li></ul><ul><li>Create a non-linear design to reduce the cascading effect </li></ul><ul><li>Introduce visual elements such as pictures or illustrations into the design. This will establish the much needed emotional connect. </li></ul><ul><li>The NetVision energy that pepper square team has experienced, has to come through the website. </li></ul>Recommendation
  11. 11. S Strategies to increase lead generation
  12. 12. Strategies <ul><li>You are competing with 10,000’s of companies across the globe, your advantage is YOUR understanding of the US market needs, leverage that. </li></ul><ul><li>Lets set a target to achieve a revenue of 400k worth of project in next 10 months. </li></ul><ul><li>Concentrate on your core competency rest outsource it. The recent study of Gartner in outsourcing says that 7 out of 10 outsourced projects fail because the companies outsourcing the work is doing the work which are not adding any long term value for them. </li></ul><ul><li>Create a niche and define a methodology why clients should come to you. </li></ul>Recommendation
  13. 13. User tracking application* Add-ons <ul><li>Know where your customers are coming from </li></ul><ul><li>Improve your website based on user interest </li></ul><ul><li>Understand the decision making process of every user </li></ul><ul><li>Track downloads for the lead generation </li></ul><ul><li>Increase the ‘stickiness’ of the website </li></ul><ul><li>Use statistics to strategize the future online marketing initiative </li></ul>* User tracking application is a pepper square solution which sits on your website to track the user behavior.
  14. 14. SEO* Add-ons <ul><li>Drive more traffic to your website </li></ul><ul><li>Increase market penetration and lead generation </li></ul><ul><li>Enhance visibility with search engines </li></ul><ul><li>Avail ROI, higher than any other form of marketing </li></ul><ul><li>Achieve greater results through ongoing optimization </li></ul>* Search Engine Optimization (SEO) is a solution which provides visibility to your website through search engines.
  15. 15. P Project engagement
  16. 16. Solutions Proposed <ul><li>Website and web application development </li></ul><ul><li>SEO </li></ul><ul><li>User tracking </li></ul><ul><li>Emailer </li></ul><ul><li>White paper </li></ul><ul><li>Case study </li></ul><ul><li>Marketing material </li></ul><ul><li>Updation & Support (Annual maintenance contract) of the projects for a year </li></ul>
  17. 17. <ul><li>High level corporate strategy </li></ul><ul><li>Marketing plans </li></ul><ul><li>Business driver </li></ul><ul><li>Market awareness </li></ul><ul><li>Domain input </li></ul><ul><li>Customer insight </li></ul><ul><li>Technical input </li></ul><ul><li>Review </li></ul><ul><li>Validation </li></ul><ul><li>Approval </li></ul><ul><li>Marketing </li></ul><ul><li>Reporting </li></ul><ul><li>Creative & Marketing strategy </li></ul><ul><li>Market research & expectation </li></ul><ul><li>User profiling </li></ul><ul><li>Overall guidance & direction </li></ul><ul><li>Recommendation </li></ul><ul><li>Concept & Design </li></ul><ul><li>Experience creation </li></ul><ul><li>Development & Deployment </li></ul><ul><li>Marketing support </li></ul><ul><li>Updation & Maintenance </li></ul><ul><li>Complete project management & monitoring </li></ul><ul><li>Complete ownership </li></ul><ul><li>Project success </li></ul>NetVision responsibility pepper square responsibility
  18. 18. R Results by pepper square
  19. 19. The commitment* <ul><li>Stronger brand positioning and increased visibility </li></ul><ul><li>More traffic and higher conversion rate </li></ul><ul><li>Interest generation among potential clients </li></ul><ul><li>User and customer retention </li></ul><ul><li>Increase the brand value among potential clients </li></ul><ul><li>Achieve higher search engine rankings </li></ul>* Some results are achievable only if the client opts for the retainer solutions for a year. pepper mind
  20. 20. Things to remember <ul><li>Web 1 year = 10 normal years </li></ul><ul><li>Websites are not for the organization. They are for the customer. Give them what they want in the form of education. </li></ul><ul><li>Create case studies, white papers and update the content frequently. This will keep your website fresh and alive. </li></ul><ul><li>Search engines rank your website only if the content is updated frequently. </li></ul><ul><li>Websites must have a mechanism that brings customers back. </li></ul>pepper mind
  21. 21. Muki Regunathan Founder and CEO Mobile: +91 98452 25691 [email_address] Off: +91 80 6559 1414 Contact this person for any further info: Thinking better together…