Online Strategy for a small web company

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    Online Strategy for a small web company - Presentation Transcript

    1. NetVision online strategy Enhancing Value by Infusing Intangible
      • Agenda of the presentation:
      • Proposed objectives of the project
      • Analysis & Recommendation of the current website
      • New strategies to increase lead generation
      • Project engagement
      • Results by pepper square
      • Proposed objectives of the project:
      • Showcase NetVision’s solution & service capabilities
      • Differentiate NetVision from it’s competitors
      • Provoke interest among potential clients
      • Build stronger brand visibility
      • Create an emotional connect
    2. A Analysis & Recommendations for the current website
    3. Analysis Online branding
      • The tag line ‘We think globally!’ does not speak the business message.
      • Redefining the logo would be a great idea. The logo is not standing out.
      • The brand value is not established.
      • I like the babe *smiles* but the idea of fresh solutions is not conveying the seriousness of the business.
      • There is no theme for the website. Users have only 30 seconds to make a decision to talk to you. Only a theme based approach will help you achieve that.
      • We need to better showcase our values, culture and expertise.
    4. Recommendation Online branding
      • Envisage a new tagline which is more apt for NetVision’s offerings.
      • Establish a one-voice communication strategy that revolves around the company’s solutions and services
      • Develop a theme which relates to NetVision’s vision and its long-term customer values.This will result in increased brand value.
    5. Content
      • The website doesn’t talk about your core competence.
      • The essence of the content on a page is not capsulated into a ‘snap shot’, i.e. a line/sentence.
      • The ‘solutions’ page is not talking about client’s pain points.
      • The website is not SEO* friendly.
      • There is imbalance in content distribution across the site.
      Analysis *SEO – Search Engine Optimization
    6. Content
      • The message should define your company’s capability and understanding of the market expectations. This brings confidence to the clients.
      • Content should address the pain points of the customers.
      • Differentiate service offerings based on revenue generation and customer needs.
      • Talk about your experience and your vision.
      • Your energy is not translated to the website.
      • The content to be targeting customers based on size, Long term value, repetitive work and large contracts.
      Recommendation
    7. Design
      • The use of Black and Dark Blue in the current website is not visually appealing.
      • Template design approach
      • The pages don’t have depth in displaying your expertise.
      • The space is not optimized to establish a rich user experience
      • There is no display of emotional connect. For example, energetic people, business, positivism, visual strength & theme based approach.
      • Partner and customer details are not showcased well.
      • Better to write case studies than just a link.
      Analysis
    8. Design
      • Create a color palette that compliments the corporate color to strengthen visual appeal
      • Use separate fonts for titles and content area
      • Create a non-linear design to reduce the cascading effect
      • Introduce visual elements such as pictures or illustrations into the design. This will establish the much needed emotional connect.
      • The NetVision energy that pepper square team has experienced, has to come through the website.
      Recommendation
    9. S Strategies to increase lead generation
    10. Strategies
      • You are competing with 10,000’s of companies across the globe, your advantage is YOUR understanding of the US market needs, leverage that.
      • Lets set a target to achieve a revenue of 400k worth of project in next 10 months.
      • Concentrate on your core competency rest outsource it. The recent study of Gartner in outsourcing says that 7 out of 10 outsourced projects fail because the companies outsourcing the work is doing the work which are not adding any long term value for them.
      • Create a niche and define a methodology why clients should come to you.
      Recommendation
    11. User tracking application* Add-ons
      • Know where your customers are coming from
      • Improve your website based on user interest
      • Understand the decision making process of every user
      • Track downloads for the lead generation
      • Increase the ‘stickiness’ of the website
      • Use statistics to strategize the future online marketing initiative
      * User tracking application is a pepper square solution which sits on your website to track the user behavior.
    12. SEO* Add-ons
      • Drive more traffic to your website
      • Increase market penetration and lead generation
      • Enhance visibility with search engines
      • Avail ROI, higher than any other form of marketing
      • Achieve greater results through ongoing optimization
      * Search Engine Optimization (SEO) is a solution which provides visibility to your website through search engines.
    13. P Project engagement
    14. Solutions Proposed
      • Website and web application development
      • SEO
      • User tracking
      • Emailer
      • White paper
      • Case study
      • Marketing material
      • Updation & Support (Annual maintenance contract) of the projects for a year
      • High level corporate strategy
      • Marketing plans
      • Business driver
      • Market awareness
      • Domain input
      • Customer insight
      • Technical input
      • Review
      • Validation
      • Approval
      • Marketing
      • Reporting
      • Creative & Marketing strategy
      • Market research & expectation
      • User profiling
      • Overall guidance & direction
      • Recommendation
      • Concept & Design
      • Experience creation
      • Development & Deployment
      • Marketing support
      • Updation & Maintenance
      • Complete project management & monitoring
      • Complete ownership
      • Project success
      NetVision responsibility pepper square responsibility
    15. R Results by pepper square
    16. The commitment*
      • Stronger brand positioning and increased visibility
      • More traffic and higher conversion rate
      • Interest generation among potential clients
      • User and customer retention
      • Increase the brand value among potential clients
      • Achieve higher search engine rankings
      * Some results are achievable only if the client opts for the retainer solutions for a year. pepper mind
    17. Things to remember
      • Web 1 year = 10 normal years
      • Websites are not for the organization. They are for the customer. Give them what they want in the form of education.
      • Create case studies, white papers and update the content frequently. This will keep your website fresh and alive.
      • Search engines rank your website only if the content is updated frequently.
      • Websites must have a mechanism that brings customers back.
      pepper mind
    18. Muki Regunathan Founder and CEO Mobile: +91 98452 25691 [email_address] Off: +91 80 6559 1414 www.peppersquare.com Contact this person for any further info: Thinking better together…

    + Muki RegunathanMuki Regunathan, 8 months ago

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