NetVision online strategy Enhancing Value by Infusing Intangible

Agenda of the presentation: Proposed objectives of the project Analysis & Recommendation of the current website New strategies to increase lead generation Project engagement Results by pepper square

Agenda of the presentation:

Proposed objectives of the project

Analysis & Recommendation of the current website

New strategies to increase lead generation

Project engagement

Results by pepper square

Proposed objectives of the project: Showcase NetVision’s solution & service capabilities Differentiate NetVision from it’s competitors Provoke interest among potential clients Build stronger brand visibility Create an emotional connect

Proposed objectives of the project:

Showcase NetVision’s solution & service capabilities

Differentiate NetVision from it’s competitors

Provoke interest among potential clients

Build stronger brand visibility

Create an emotional connect

A Analysis & Recommendations for the current website

Analysis Online branding The tag line ‘We think globally!’ does not speak the business message. Redefining the logo would be a great idea. The logo is not standing out. The brand value is not established. I like the babe *smiles* but the idea of fresh solutions is not conveying the seriousness of the business. There is no theme for the website. Users have only 30 seconds to make a decision to talk to you. Only a theme based approach will help you achieve that. We need to better showcase our values, culture and expertise.

The tag line ‘We think globally!’ does not speak the business message.

Redefining the logo would be a great idea. The logo is not standing out.

The brand value is not established.

I like the babe *smiles* but the idea of fresh solutions is not conveying the seriousness of the business.

There is no theme for the website. Users have only 30 seconds to make a decision to talk to you. Only a theme based approach will help you achieve that.

We need to better showcase our values, culture and expertise.

Recommendation Online branding Envisage a new tagline which is more apt for NetVision’s offerings. Establish a one-voice communication strategy that revolves around the company’s solutions and services Develop a theme which relates to NetVision’s vision and its long-term customer values.This will result in increased brand value.

Envisage a new tagline which is more apt for NetVision’s offerings.

Establish a one-voice communication strategy that revolves around the company’s solutions and services

Develop a theme which relates to NetVision’s vision and its long-term customer values.This will result in increased brand value.

Content The website doesn’t talk about your core competence. The essence of the content on a page is not capsulated into a ‘snap shot’, i.e. a line/sentence. The ‘solutions’ page is not talking about client’s pain points. The website is not SEO* friendly. There is imbalance in content distribution across the site. Analysis *SEO – Search Engine Optimization

The website doesn’t talk about your core competence.

The essence of the content on a page is not capsulated into a ‘snap shot’, i.e. a line/sentence.

The ‘solutions’ page is not talking about client’s pain points.

The website is not SEO* friendly.

There is imbalance in content distribution across the site.

Content The message should define your company’s capability and understanding of the market expectations. This brings confidence to the clients. Content should address the pain points of the customers. Differentiate service offerings based on revenue generation and customer needs. Talk about your experience and your vision. Your energy is not translated to the website. The content to be targeting customers based on size, Long term value, repetitive work and large contracts. Recommendation

The message should define your company’s capability and understanding of the market expectations. This brings confidence to the clients.

Content should address the pain points of the customers.

Differentiate service offerings based on revenue generation and customer needs.

Talk about your experience and your vision.

Your energy is not translated to the website.

The content to be targeting customers based on size, Long term value, repetitive work and large contracts.

Design The use of Black and Dark Blue in the current website is not visually appealing. Template design approach The pages don’t have depth in displaying your expertise. The space is not optimized to establish a rich user experience There is no display of emotional connect. For example, energetic people, business, positivism, visual strength & theme based approach. Partner and customer details are not showcased well. Better to write case studies than just a link. Analysis

The use of Black and Dark Blue in the current website is not visually appealing.

Template design approach

The pages don’t have depth in displaying your expertise.

The space is not optimized to establish a rich user experience

There is no display of emotional connect. For example, energetic people, business, positivism, visual strength & theme based approach.

Partner and customer details are not showcased well.

Better to write case studies than just a link.

Design Create a color palette that compliments the corporate color to strengthen visual appeal Use separate fonts for titles and content area Create a non-linear design to reduce the cascading effect Introduce visual elements such as pictures or illustrations into the design. This will establish the much needed emotional connect. The NetVision energy that pepper square team has experienced, has to come through the website. Recommendation

Create a color palette that compliments the corporate color to strengthen visual appeal

Use separate fonts for titles and content area

Create a non-linear design to reduce the cascading effect

Introduce visual elements such as pictures or illustrations into the design. This will establish the much needed emotional connect.

The NetVision energy that pepper square team has experienced, has to come through the website.

S Strategies to increase lead generation

Strategies You are competing with 10,000’s of companies across the globe, your advantage is YOUR understanding of the US market needs, leverage that. Lets set a target to achieve a revenue of 400k worth of project in next 10 months. Concentrate on your core competency rest outsource it. The recent study of Gartner in outsourcing says that 7 out of 10 outsourced projects fail because the companies outsourcing the work is doing the work which are not adding any long term value for them. Create a niche and define a methodology why clients should come to you. Recommendation

You are competing with 10,000’s of companies across the globe, your advantage is YOUR understanding of the US market needs, leverage that.

Lets set a target to achieve a revenue of 400k worth of project in next 10 months.

Concentrate on your core competency rest outsource it. The recent study of Gartner in outsourcing says that 7 out of 10 outsourced projects fail because the companies outsourcing the work is doing the work which are not adding any long term value for them.

Create a niche and define a methodology why clients should come to you.

User tracking application* Add-ons Know where your customers are coming from Improve your website based on user interest Understand the decision making process of every user Track downloads for the lead generation Increase the ‘stickiness’ of the website Use statistics to strategize the future online marketing initiative * User tracking application is a pepper square solution which sits on your website to track the user behavior.

Know where your customers are coming from

Improve your website based on user interest

Understand the decision making process of every user

Track downloads for the lead generation

Increase the ‘stickiness’ of the website

Use statistics to strategize the future online marketing initiative

SEO* Add-ons Drive more traffic to your website Increase market penetration and lead generation Enhance visibility with search engines Avail ROI, higher than any other form of marketing Achieve greater results through ongoing optimization * Search Engine Optimization (SEO) is a solution which provides visibility to your website through search engines.

Drive more traffic to your website

Increase market penetration and lead generation

Enhance visibility with search engines

Avail ROI, higher than any other form of marketing

Achieve greater results through ongoing optimization

P Project engagement

Solutions Proposed Website and web application development SEO User tracking Emailer White paper Case study Marketing material Updation & Support (Annual maintenance contract) of the projects for a year

Website and web application development

SEO

User tracking

Emailer

White paper

Case study

Marketing material

Updation & Support (Annual maintenance contract) of the projects for a year

High level corporate strategy Marketing plans Business driver Market awareness Domain input Customer insight Technical input Review Validation Approval Marketing Reporting Creative & Marketing strategy Market research & expectation User profiling Overall guidance & direction Recommendation Concept & Design Experience creation Development & Deployment Marketing support Updation & Maintenance Complete project management & monitoring Complete ownership Project success NetVision responsibility pepper square responsibility

High level corporate strategy

Marketing plans

Business driver

Market awareness

Domain input

Customer insight

Technical input

Review

Validation

Approval

Marketing

Reporting

Creative & Marketing strategy

Market research & expectation

User profiling

Overall guidance & direction

Recommendation

Concept & Design

Experience creation

Development & Deployment

Marketing support

Updation & Maintenance

Complete project management & monitoring

Complete ownership

Project success

R Results by pepper square

The commitment* Stronger brand positioning and increased visibility More traffic and higher conversion rate Interest generation among potential clients User and customer retention Increase the brand value among potential clients Achieve higher search engine rankings * Some results are achievable only if the client opts for the retainer solutions for a year. pepper mind

Stronger brand positioning and increased visibility

More traffic and higher conversion rate

Interest generation among potential clients

User and customer retention

Increase the brand value among potential clients

Achieve higher search engine rankings

Things to remember Web 1 year = 10 normal years Websites are not for the organization. They are for the customer. Give them what they want in the form of education. Create case studies, white papers and update the content frequently. This will keep your website fresh and alive. Search engines rank your website only if the content is updated frequently. Websites must have a mechanism that brings customers back. pepper mind

Web 1 year = 10 normal years

Websites are not for the organization. They are for the customer. Give them what they want in the form of education.

Create case studies, white papers and update the content frequently. This will keep your website fresh and alive.

Search engines rank your website only if the content is updated frequently.

Websites must have a mechanism that brings customers back.

Muki Regunathan Founder and CEO Mobile: +91 98452 25691 [email_address] Off: +91 80 6559 1414 www.peppersquare.com Contact this person for any further info: Thinking better together…