Digital Marketing Secrets for Start-ups presented at Startup saturday, Bangalore


Published on

Digital marketing secrets for Start-ups

1. How I built my business from scratch?
2. What do i understand about you?
3. Market insights
4. Digital Maturity Index
5. Oxifrugal approach
6. 12 months roadmap

Published in: Business, Career
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Digital Marketing Secrets for Start-ups presented at Startup saturday, Bangalore

  1. 1. 1 Digital marketing secrets for Start-ups Your digital partner of choice Startup Saturday, Yahoo campus, Bangalore, 10th August, 2013 By Muki Regunathan, Founder & CEO, pepper square
  2. 2. 2 Agenda How I built my business from scratch? What do i understand about you? Market insights Digital Maturity Index Oxifrugal approach 12 months roadmap
  3. 3. 3 Indian values with global mindset High-energy entrepreneur driven culture with do or die attitude • Started in 4th Nov 2002 by Muki with $11 • Clients from India, US, UK and Middle East • 60% repeat business & 80% word of mouth • Debt free company with 12 months operating cash in the bank • Happily Independent with no external funding pepper square strength: self sustained & diverse • 35% of the employees are with pepper square for more than 4 years • We spot talent from small towns and villages • Diversity – our people come from 11 states in India • People are encouraged to fail fast and thus creating a culture to succeed
  4. 4. 4 Generate more business for your product/service. You have NO external funding or PORTFOLIO You are ALONE & don’t have marketing or sales experience. You want to BUILD your brand and market yourself. What do i understand about YOU? If you don’t belong to any of the above then you are my perfect customer.
  5. 5. 5 Market insights digital = new infrastructure service is a given and experience is the driver
  6. 6. 6 Digital Maturity Index Digital Maturity Index by pepper square
  7. 7. 7 1. Learning to do it with the economy of a ROCK climber. 2. You need to do the sales, marketing, product management, creative thinking and be a janitor between everyone. 3. Don’t fool your heart - Only 1% of the audience here may get funding provided you have many paying customers or thousands of users, the rest have to find a way to success like me. 4. You have two hands and one head, if it is other way around you can imagine the state of the world. 5. Pace your success Optimal experience with frugal resources Oxifrugal approach
  8. 8. 8 How to market your product/service? Connect with the consumersFocus pyramid Show them value Help them succeed Walk with them Position the brand Increase adoption Improve connect Large Growing Emerging
  9. 9. 9 12 months roadmap • The brand promise • 1 focus area • Speak your heart • Tell your story • Call & Meet • Send personal email to every single prospect • Select your prospects & follow them to learn what they are looking for • In 2 min tell them why they need you • They need you more than you need them • Be reachable & proactive • Choose your customer & learn to say NO EngageEducate Enable Q1 Q4
  10. 10. 10 Questions? Don’t be shy, let everyone know your problems, cuz when you share U score.
  11. 11. 11 thank you for your time  Look for in-depth FREE digital strategy and marketing resources on our website. bangalore . dallas