Store Design And Visual Merchandising Of Planet Sports Stores
Is one of India's leading business houses with multiple businesses spanning across the consumption space. The Future Group operates through multiple verticals including Future Retail (encompassing all lines of retail business), Future Capital (consumer finance, insurance and investment advisory), Future Brands (all brands owned or managed by group companies), Future Space (development and management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media spaces). The group’s flagship enterprise, Pantaloon Retail, is India’s leading retail company. Operates through 10 million square feet of retail space, has over 1,000 stores, is present in 61 cities and 65 rural locations in india and employs over 30,000 people. Big Bazaar, Pantaloons, Food Bazaar, Central, Planet Sports, E zone, Collection i, Brand Factory and Home Town are some format operates by future group
VISION “Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.” MISSION “We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.We shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.”
Was started in India by Mr. V.P. Sharma in 1999 under planet retail. In 2005 pantaloon retail India ltd. Picked a 49% equity in the company Planet sports heightened the level of sports retail with its unique formula of merchandise mix, competitive prices, excellent service, and welcoming ambience. At present, planet sports has the licensing rights for sportswear brands Wilson, Converse and Speedo. At present, there are 45 planet sports stores across the India.
Exteriors show the current theme of the store and promotions available at store.
The store marquee and store frontage also play an important role in influencing the perception of consumers about the store.
The storefront is the next factor which influences the customer.
At planet sports stores normally the starlight fronts are used, which are parallel to the sidewalk or the footpath.
Store Design INTERIOR DESIGN- STORE LAYOUT
Store Design Planet sport stores layout is basically grid layout. It contains long gondolas of merchandise and aisles in a repetitive pattern. This layout is done for more of the store’s convenience and the need to get a lot of product out on display. ADVANTAGES-
Space planning At planet sports store, space planning is a very important element of the store design It has more than 13 brands in its brand portfolio and allocation of space to every brand is really a challenge. Planet sports adopt cross-mix merchandising, which enables customers to visualize how various products would look together A display table is located in middle of the store floor, displaying all fresh arrival and promotional products
VISUAL COMMUNICATION Coordination of signs and graphics with the store’s image Informing the customer Use signs and graphics as props Keep signs and graphics fresh Use appropriate typeface on signs
Planet sports normally use flooring which gives the store an attractive look and easy to maintain
They use square tiles which give the store a decent look.
Rules for Display Planning at planet sports-
1. Help the eye in finding the focal point of the display easily. 2. Limit the number of competing elements in the display. 3. Give the display one dominant theme. 4. Use contrast and rhythm to add life to the colors and proportion. 5. Select display props and material having some connection with the exhibited product. 6. Do not allow the display props and materials to take up most of the best space in the window. 7. Avoid anything that conflicts with the sales message. 8. Use colors appropriate to the season. 9. Do not mix the styles. 10. Relax and see if the display sells
DISPLAY WALLS OF VARIOUS BRANDS PUMA WALL ADIDAS WALL
CONCLUSION AND RECOMMENDATION Design is fast becoming a differentiating factor in retail. The store design and layout tells a customer what the store is all about Planet sports image is a high class retailer of sports merchandise and it can be seen in its store designs and visual merchandising. Stores visual merchandising present color and concept . Coordinate merchandise and create an exciting shopping experience for the customer. they don’t use any type of scent. For a good shopping experience aroma is also an important tool. They must use it in their stores. Stores should be focused towards a particular specified theme and efforts must be done to convey the same through employees’ uniforms. Special attention should be given towards store symmetry