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Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
Jordan new media-survey-offline-2010-06-06
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Jordan new media-survey-offline-2010-06-06
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Jordan new media-survey-offline-2010-06-06
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Jordan new media-survey-offline-2010-06-06

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  • 1. Jordan Media Survey New Media ‐ Offline May 2010 1
  • 2. Jordan Media Survey 2010 About USAID/Jordan’s 2004‐2009 Strategy “An independent media sector forms one of the cornerstones of a vibrant  democratic system” (Government of Jordan). Under USAID/Jordan’s 2004 ‐ 2009 strategy, “improved social sector development and governance form  one of three strategic objectives.” Intermediate Result 3.0 seeks to “increase citizen participation, expand the  role of civil society, strengthen democratic institutions and increase the flow  and diversity of information to citizens… an independent, professional  media sector contributes most directly to this aim.” Toward these goals, in June 2006 USAID signed a contract with IREX to  implement the Jordan Media Strengthening Program 2
  • 3. Jordan Media Survey 2010 About IREX IREX is an international nonprofit organization providing leadership and  innovative programs to improve the quality of education, strengthen  independent media, and foster pluralistic civil society development. Founded in 1968, IREX has an annual portfolio of $50 million and a staff of over  500 professionals worldwide. IREX and its partner IREX Europe deliver/cross‐ cutting programs and consulting expertise in more than 50 countries. 3
  • 4. Jordan Media Survey 2010 The Jordan Media Strengthening Program JMSP works with local partners to advance the professionalism and long‐term  economic sustainability of newspapers, radio, television, and Internet media. Independent media informs and engages citizens through the free flow of  information that advances democratic and economic development. A professional media sector builds more transparent and effective governance,  promotes fair and open economies, and generates responsible discussion about social and political issues.  4
  • 5. Jordan Media Survey 2010 The Jordan Media Strengthening Program • Improves journalism education and provides state‐of‐the‐art facilities • Trains professionals and offers in‐house consultancies to media outlets • Improves the enabling legal environment for independent media, through support to regulators, media law experts, civil society, advocates • Fosters local media • Boosts sustainability of media NGOs, businesses 5
  • 6. Jordan Media Survey 2010 Introduction  • The opening up and liberalization of the media scene in Jordan over the  past 10‐15 years has brought with it growth and  business opportunity but  also challenges and constraints.  • One major constraint is emerging media’s sustainability, development and  profitability.  • Other constraints impact independence, diversity, competition,  transparency, employment and resource development and training.  • Plurality, diversity and independence of media research are another  important factor. • Data disclosure about readership/listenership and audiences strengthens  media sustainability, that in turn strengthens editorial quality, which not  only brings in advertising revenues, but also contributes to social,  economic and political development. 6
  • 7. Jordan Media Survey 2010 About the Project  • “JMSP through its subcontractor; Strategies, provides the general public,  stakeholders, investors, and policy makers with access to an impartial  media survey”. • This media survey covers radio, publications and new media for the third  consecutive year [2008, 2009 & 2010]. 7
  • 8. Jordan Media Survey 2010 About the Project Execution Field work was conducted by Statistical Information Technology Co [SITC]  who mobilized for this exercise 40 interviewers, 10 supervisors and  coordinators; 8 technicians for data entry and processing. Project leadership and initiation by grantee,  Muin Khoury, Strategies‐HarrisInteractive – Jordan For further information: strategies@strategies.jo P.O.Box 811 580 Amman 11181 Jordan  and: info@irexjordan.org "This survey was funded by the United States Agency for International Development (USAID) but does not  necessarily reflect the views, opinions or policies of the United States Government." 8
  • 9. Jordan Media Survey 2010 Methodology  • Strategies‐HarrisInteractive conducted this third independent Jordan  Media Survey during the period 7 to 21 Feb 2010 with the support of a  USAID grant. • The size of the national sample for the household survey was 2560 face‐to‐ face interviews with an adult population of 15 years and above, with a  booster sample of 320 households in each of Karak and Ma’an cities.   • Sample households were selected according to scientific basis using a  multi‐stage, cluster stratified, random design.  • The sample of the survey is based on the frame provided by the 2004  Population and Housing Census.  • The confidence level for this poll was 95%, and the margin of error was  ±2.5%. 9
  • 10. JMS 2010 ‐ Radio Listenership Sample Design Population  Population (15+)  Governorate Estimates 2009* Pop % Est. 2009* Pop % Sample % Amman 2,315,600 38.7 1,523,782 40.5 950 37.1 Balqa 400,600 6.7 247,955 6.6 150 5.9 Zarqa 891,000 14.9 569,447 15.1 350 13.7 Madaba 149,500 2.5 90,879 2.4 80 3.1 Irbid 1,064,400 17.8 663,221 17.6 450 17.6 Mafraq 281,100 4.7 154,425 4.1 100 3.9 Jarash 179,400 3.0 104,700 2.8 80 3.1 Ajloun 137,500 2.3 82.197 2.2 80 3.1 Karak 233,200 3.9 141,172 3.8 80 + 320 3.1 Tafilah 83,700 1.4 52,474 1.4 80 3.1 Ma’an 113,700 1.9 61,753 1.6 80 + 320 3.1 Aqaba 130,300 2.2 70,252 1.9 80 3.1 Total  5,980,000 100.0 3,762,257 100.0 2560 100.0 * Source: Department of Statistic 10
  • 11. Jordan Media Survey New Media – Quantitative Offline Survey A national sample of households - 2560 face-to-face interviews adult 15 years + 11
  • 12. Jordan Media Survey Mobile Ownership & Penetration  12
  • 13. JMS 2010 ‐ New Media – Mobile  Mobile Subscription Owners ‐ One or more subscriptions Base: 2560 100 85 86 79 50 0 2008 2009 2010 13
  • 14. JMS 2010 ‐ New Media ‐ Mobile Mobile Subscription Owners‐ By Gender  47 53 Male Female 14
  • 15. JMS 2010 ‐ New Media ‐ Mobile Mobile Subscription Owners‐ By Age  14 18 14 19 15‐19 20‐24 25‐29 12 30‐39 40‐49 50 + 25 15
  • 16. JMS 2010 ‐ New Media ‐ Mobile Mobile Subscription Owners‐ By Education   22 31 35 45 <Secondary 34 33 Secondary Diploma JMS 2010 JMS 2009 16
  • 17. JMS 2010 ‐ New Media ‐ Mobile Mobile Subscription Owners ‐ By Region 19 Amman 41 Irbid 6 Zarka Balqa Other  16 18 17
  • 18. JMS 2010 ‐ New Media ‐ Mobile Share of Mobile Subscriptions ‐ One line or more 60 39 37 31 31 30 31 30 1 1 0 Zain Orange Umniah Express 2009 2010 18
  • 19. JMS 2010 ‐ New Media ‐ Mobile Types of Mobile Subscriptions ‐ By Mobile Provider ‐ Share of  Mobile Subscriptions Express 42 58 Umniah 97 3 Orange 93 7 Zain 93 7 0 50 100 Prepaid Postpaid 19
  • 20. JMS 2010 ‐ New Media ‐ Mobile Subscribed to the Internet Service through Mobile 5 4 Yes 96 No 95 Yes No JMS 2010 JMS 2009 20
  • 21. JMS 2010 ‐ New Media ‐ Mobile Listened to Radio through Mobile 19 19 Yes No 81 81 Yes No JMS 2010 JMS 2009 21
  • 22. Jordan Media Survey Computer Ownership 22
  • 23. JMS 2010 ‐ New Media – Computer Ownership  Desktop owners‐ 45 Yes No 55 48 52 Yes No Base: 2560 JMS 2010 JMS 2009 23
  • 24. JMS 2010 ‐ New Media ‐ Computer Ownership  Laptop owners 14 15 Base: 2560 Yes No 86 Yes No 85 JMS 2010 JMS 2009 24
  • 25. JMS 2010 ‐ New Media ‐ Computer Ownership  Desktop Use Base: 1320 3 10 Personal use Any member of family Out of use  87 25
  • 26. JMS 2010 ‐ New Media ‐ Computer Ownership  Laptop Use Base: 386 1 42 58 Personal use Any member of family Out of use  26
  • 27. Jordan Media Survey Internet Penetration  27
  • 28. JMS 2010 ‐ New Media ‐ Internet  Internet Usage/Penetration 36 40 64 Yes No 60 Yes No Base: 2560 JMS 2010 JMS 2009 28
  • 29. JMS 2010 ‐ New Media ‐ Internet  Internet User Profile‐ By Gender Base: 1022 36 33 64 Male Female  67 Male Female JMS 2010 JMS 2009 29
  • 30. JMS 2010 ‐ New Media ‐ Internet  Internet User Profile‐ By Education 28 40 24 32 <Secondary Secondary Diploma 32 <Secondary Secondary 43 Diploma JMS 2010 JMS 2009 30
  • 31. JMS 2010 ‐ New Media ‐ Internet  Internet User Profile‐ By Age 5 13 12 34 9 27 17 15‐19 22 20‐24 12 21 25‐29 30‐39 21 40‐49 13 50 + JMS 2010 JMS 2009 31
  • 32. JMS 2010 ‐ New Media ‐ Internet  Internet User Profile‐ By Region 22 17 42 7 6 47 14 16 13 Amman Irbid Zarka Balqa 17 Other  JMS 2010 JMS 2009 32
  • 33. JMS 2010 ‐ New Media ‐ Internet  Frequency of Using the Internet 50 42 31 25 23 18 15 14 12 11 12 11 6 6 0 Daily 5‐6 days a 3‐4 days a Twice a week Weekly less than week week that 2009 2010 33
  • 34. JMS 2010 ‐ New Media ‐ Internet  Place of Using the Internet Other.  2009 2010 Multiple Answers Family        3.5 5.0 School     9.3 5.0 50 49 Relatives  2.8 2.0 Friends       3.4 1.9  40 Mobile 1.4 1.3 36 Other  1.6 0.4 25 25 23 22 19 14 14 16 8 0 Home Office/work University Internet cafes Public Other  wireless environments 2009 2010 34
  • 35. JMS 2010 ‐ New Media ‐ Internet  Place of Using the internet 16 30 13 40 27 20 17 10 Home Office/work University 11 Internet Café Other  16 JMS 2010 JMS 2009 35
  • 36. JMS 2010 ‐ New Media ‐ Internet  Types of Home Internet Subscriptions Base: 503 100 81 Wireless  subscription by region 75 % Amman  72 Zarqa 10 Other 18 50 18 17 4 3 0 ADSL Wireless Dial‐up/Fixed Line 2009 2010 36
  • 37. JMS 2010 ‐ New Media‐ Internet  Home ADSL Subscription by Provider 3 Base: 410 8 4 4 10 Orange Zain Umniah Sama 78 Te Data Cyberia 37
  • 38. JMS 2010 ‐ New Media‐ Internet  Home Wireless Subscription by Provider 8 Base: 93 8 39 17 Wi Tribe U‐Max Kulacom Mada 28 E‐Go 38
  • 39. JMS 2010 ‐ New Media  ADSL Connection Satisfaction Rating  60 Satisfied 52 42 42 40 20 Orange Zain Umniah 39
  • 40. JMS 2010 ‐ New Media ‐ Online Survey Wireless Connection Satisfaction Rating  80 Satisfied 69 58 47 40 0 U‐Max (Umniah) Wi‐Tribe Kulacom 40
  • 41. JMS 2010 ‐ New Media ‐ Internet Use of Internet Services Multiple answers E‐Commerce 3 Internet buying & selling 5 E‐banking 6 Radio listening 12 Work related/my business/personal website 22 Forums 28 Games 39 Chatting 42 Audio/visual downloads 46 Audio/video/without download) 54 Research & data gathering 71 Internet browsing in general 81 0 45 90 41
  • 42. JMS 2010 ‐ New Media ‐ Internet Use of Internet Services Multiple answers Internet buying & selling 5 7 Radio listening 12 17 E‐banking 6 6 22 Work related/my business/personal website 27 Forums 28 23 Games 39 41 Chatting 42 44 Audio/video/without download) 54 49 Research & data gathering 71 76 Internet browsing in general 81 80 0 45 90 2009 2010 42
  • 43. Jordan Media Survey E‐Mail Users 43
  • 44. JMS 2010 ‐ New Media ‐ Internet 18 E‐mail Users Base: 1022 27 Yes No 82 JMS 2008 21 Yes 73 No Yes No 79 JMS 2010 JMS 2009 44
  • 45. JMS 2010 ‐ New Media ‐ Internet E‐mail users profile‐ By Gender Base: 697 28 72 Male Female 45
  • 46. JMS 2010 ‐ New Media ‐ Internet  E‐mail users profile‐ By Education 21 19 47 37 32 <Secondary Secondary 44 Diploma JMS 2010 JMS 2009 46
  • 47. JMS 2010 ‐ New Media ‐ Internet  E‐mail users profile‐ By Age 6 9 5 28 11 24 18 23 15‐19 13 26 20‐24 25‐29 24 30‐39 40‐49 14 50 + JMS 2010 JMS 2009 47
  • 48. JMS 2010 ‐ New Media ‐ Internet  E‐mail User Profile‐ By Region 17 16 7 49 6 11 49 16 12 Amman Irbid Zarka Balqa 17 Other  JMS 2010 JMS 2009 48
  • 49. JMS 2010 ‐ New Media ‐ Internet E‐mail Provider Share/Accounts Multiple answers Base: 1022 60 47 49 40 32 26 20 9 7 6 6 6 6 2 1 0 Yahoo Hotmail Gmail Maktoob Work/office Other 2009 2010 49
  • 50. JMS 2010 ‐ New Media ‐ Internet E‐mail Provider Share/Accounts Total Population  Base: 2560 40 20 20 17 13 9 4 3 2 2 2 2 1 1 0 Yahoo Hotmail Gmail Maktoob Work/office Other 2009 2010 50
  • 51. JMS 2010 ‐ New Media ‐ Internet E‐mail Provider Share/Accounts 7 6 7 7 51 28 48 31 Yahoo Gmail 6 Hotmail Maktoob Work/Office 9 JMS 2010 JMS 2009 51
  • 52. JMS 2010 ‐ New Media ‐ Internet Language Used in the Use of Internet 34 Arabic English 65 46 54 Arabic English JMS 2010 JMS 2009 52
  • 53. JMS 2010 ‐ New Media ‐ Internet Using Social Networking Websites  Base: 2560 23 23 No Yes 77 No Yes 77 JMS 2010 JMS 2009 53
  • 54. JMS 2010 ‐ New Media ‐ Internet Social Networking Websites  Multiple answers Base: 2560 Other 0.3 Linkedin 0.4 Twitter 2 Hi5 2 Blogs 4 MySpace 5 Islamic forums 5 Tagged 6 Social forums 7 Facebook 11 Chatting [MSN,Yahoo..] 15 Email 18 0 15 30 54
  • 55. Jordan Media Survey News Websites 55
  • 56. JMS 2010 ‐ New Media ‐ Internet Logging‐in to News Websites ‐ Last 30 days Base: 2560 17 No Yes 83 56
  • 57. JMS 2010 ‐ New Media ‐ Internet Visiting News Websites Base:429 Multiple answers – Last 30 Days MORE News  Websites          % Rumonline 8 CNN                                        8 Samaalordon 10 Ejjbed 8 Marayanews 8 Ammanet 12 Jorday 6 Al Madenahnews 6 BBC 12 Ammantimes 5 Kahberni 15 Almuharrir 4 3rabnews 4 Allofjo 17 Ilanews 4 Mouab 3 Al Arabiya 19 Almasarnews 3 Alhelalnews 2 Elaph 21 Al Balqa 2 Jordanzad 21 Sarayanews 24 Assawsana 25 Al Jazeerah 32 Ammonnews 38 0 20 40 57
  • 58. JMS 2010 ‐ New Media ‐ Internet Visiting Jordanian News Websites Base:429 Multiple answers – Last 30 Days MORE News  Websites          % Marayanews 8 Jorday 6 Al Madenahnews 6 Ejbed 8 Ammantimes 5 Almuharrir 4 Rumonline 8 3rabnews 4 Samaalordon 10 Ilanews 4 Mouab 3 Ammanet 12 Almasarnews 3 Alhelalnews 2 Kahberni 15 Al Balqa 2 Allofjo 17 Jordanzad 21 Sarayanews 24 Assawsana 25 Ammonnews 38 0 20 40 58
  • 59. JMS 2010 ‐ New Media ‐ Internet Base:429 Visiting Jordanian News Websites last 30 days‐ by Gender Ammanet 58 42 Kahberni 58 42 Allofjo 66 34 Jordanzad 66 34 Sarayanews 65 35 Assawsana 54 46 Ammonnews 65 35 0 50 100 Male Female 59
  • 60. JMS 2010 ‐ New Media ‐ Internet Base:429 Visiting Jordanian News Websites last 30 days‐ by Education Ammanet 20 51 29 Kahberni 12 39 49 Allofjo 14 52 34 Jordanzad 9 47 45 Sarayanews 14 47 39 Assawsana 12 37 51 Ammonnews 9 52 40 0 50 100 <Secondary Secondary Diploma + 60
  • 61. JMS 2010 ‐ New Media ‐ Internet Base:429 Visiting Jordanian News Websites last 30 days‐ by Age Ammanet 15 21 19 21 15 8 Kahberni 9 17 20 24 24 6 Allofjo 9 19 13 36 20 4 Jordanzad 8 19 15 32 23 3 Sarayanews 16 20 17 25 14 7 Assawsana 12 15 18 29 20 7 Ammonnews 7 22 19 24 21 7 0 50 100 15‐19 20‐24 25‐29 30‐39 40‐49 50+ 61
  • 62. JMS 2010 ‐ New Media ‐ Internet Base:429 Visiting Jordanian News Websites last 30 days‐ by Region Ammanet 40 31 8 2 19 Kahberni 37 29 12 2 20 Allofjo 50 14 15 21 Jordanzad 40 23 20 2 15 Sarayanews 40 25 10 3 22 Assawsana 32 31 18 4 15 Ammonnews 35 20 12 5 28 0 50 100 Amman Irbid Zarka Balqa Other 62
  • 63. JMS 2010 ‐ New Media ‐ Internet Visiting News Websites Population  Multiple answers – Last 30 Days Base:2560 MORE News  Websites          % Samaalordon 1.6 Ammanet 2.0 Rumonline 1.3 CNN                                      1.3 BBC 2.1 Marayanews 1.3 Ejjbed 1.2  Kahberni 2.6 Al Madenahnews 1.1 Jorday 1.0 Allofjo 2.8 Ammantimes 0.8 Ilanews 0.7 Al Arabiya 3.1 Almuharrir 0.6 3rabnews 0.6 Elaph 3.5 Almasarnews 0.6 Jordanzad 3.5 Mouab 0.5 Alhelalnews 0.4 Sarayanews 4.1 Al Balqa 0.4 Assawsana 4.2 Al Jazeerah 5.3 Ammonnews 6.3 0 5 10 63
  • 64. JMS 2010 ‐ New Media ‐ Internet Visiting News Websites Population  Multiple answers – Last 7 Days Base:2560 MORE News  Websites          % Samaalordon 1.2 Ammanet 1.5 CNN                                      1.1 Ejjbed 1.1  BBC 2.0 Marayanews 1.0 Rumonline 0.9 Allofjo 2.1 Al Madenahnews 0.9 Jorday 0.6 Kahberni 2.2 Ammantimes 0.5 Ilanews 0.5 Jordanzad 2.7 Almuharrir 0.5 3rabnews 0.5 Al Arabiya 2.9 Almasarnews 0.5 Assawsana 3.1 Mouab 0.4 Alhelalnews 0.3 Sarayanews 3.4 Al Balqa Base:2560 0.3 Elaph 3.5 Ammonnews 4.6 Al Jazeerah 5.0 0 5 10 64
  • 65. JMS 2010 ‐ New Media ‐ Internet Credibility of Jordanian News Websites Multiple answers Credible Jordanzad 38 Ammanet 40 Ammonnews 41 Allofjo 42 Sarayanews 42 Kahberni 45 Assawsana 45 0 20 40 60 65
  • 66. JMS 2010 ‐ New Media – Internet  Originality of the Content Material  Multiple answers Regularly original   Jordanzad 24 Allofjo 31 Sarayanews 32 Kahberni 36 Assawsana 37 Ammonnews 40 Ammanet 44 0 20 40 60 66
  • 67. JMS 2010 ‐ New Media ‐ Internet Content Material is Copied/Quoted Multiple answers Material Regularly Copied/Quoted   Ammanet 42 Kahberni 41 Assawsana 39 Ammonnews 37 Sarayanews 33 Allofjo 33 Jordanzad 21 0 20 40 60 67
  • 68. JMS 2010 ‐ New Media ‐ Internet Reasons for Visiting News Websites Multiple answers Yes replies  100 Base: 429 84 76 67 66 57 56 50 41 44 38 33 0 Timeliness Credibility of the News daily papers Opportunity to News is not subject to news don’t publish comment and censorship interact 2009 2010 68

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