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Social media has impacted the domain of travel in an exciting way! Here we share some tips, tricks and analyses on Customer Engagement in the Travel domain.
We see how travel companies are using social media not only as a new avenue to showcase existing marketing techniques but also find completely new ways of proving value to their customers. Connecting with a wide audience is of great importance to the travel industry and social media grants them a fantastic platform to do so.
The challenge for travel companies now is to capitalize on that presence. The increased attention also comes with an increased demand in personalized attention by customers and it is important that brands don't treat social as a replacement for good customer experience.