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Sponsorship Marketing

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Transcript

  • 1. 5 5
  • 2. Sponsorship marketing
  • 3. Agenda •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree
  • 4. Negotiation •Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument.
  • 5. Why •The point of negotiation is to try to reach agreements without causing future barriers of communications.
  • 6. Elements of negotiation •Attitudes •Knowledge •Interpersonal Skills
  • 7. Steps of negotiation •Preparation •Discussion •Clarification of goals •Negotiate towards a Win-Win outcome •Agreement
  • 8. Sponsorship marketing •is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.
  • 9. Benefits of sponsorship marketing •create visibility •increase sales •Increased loyalty •Increased pr exposure
  • 10. How to build? •Define your product
  • 11. Define the Target Market
  • 12. Set Your Objectives
  • 13. Develop a Marketing Strategy
  • 14. Develop an Action Plan
  • 15. Build your Sponsor Packet
  • 16. Follow up
  • 17. Categories •Financial sponsors -general sponsor -official sponsor - participating sponsor
  • 18. In-kind sponsors
  • 19. Media sponsors
  • 20. Location sponsors
  • 21. Labor sponsors
  • 22. Title sponsors
  • 23. Sponsor & Sponsree
  • 24. Recap •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree