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5 5
Sponsorship marketing
Agenda
•Negotiation
•Sponsorship marketing
•Benefits of sponsorship
marketing
•How to build
•Categories of
sponsorship mar...
Negotiation
•Negotiation is a method
by which
people settle
differences. It is a
process
by which compromise or
agreement ...
Why
•The point of negotiation is
to try to reach
agreements without causing
future barriers of
communications.
Elements of negotiation
•Attitudes
•Knowledge
•Interpersonal Skills
Steps of negotiation
•Preparation
•Discussion
•Clarification of goals
•Negotiate towards a
Win-Win outcome
•Agreement
Sponsorship marketing
•is typically done for
promotional
purposes, to generate
publicity, or to
obtain access to a wider
a...
Benefits of sponsorship marketing
•create visibility
•increase sales
•Increased loyalty
•Increased pr exposure
How to build?
•Define your product
Define the Target Market
Set Your Objectives
Develop a Marketing Strategy
Develop an Action Plan
Build your Sponsor Packet
Follow up
Categories
•Financial
sponsors
-general
sponsor
-official
sponsor
-
participating
sponsor
In-kind sponsors
Media sponsors
Location sponsors
Labor sponsors
Title sponsors
Sponsor &
Sponsree
Recap
•Negotiation
•Sponsorship marketing
•Benefits of sponsorship
marketing
•How to build
•Categories of
sponsorship mark...
Sponsorship Marketing
Sponsorship Marketing
Sponsorship Marketing
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Sponsorship Marketing

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Transcript of "Sponsorship Marketing"

  1. 1. 5 5
  2. 2. Sponsorship marketing
  3. 3. Agenda •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree
  4. 4. Negotiation •Negotiation is a method by which people settle differences. It is a process by which compromise or agreement is reached while avoiding argument.
  5. 5. Why •The point of negotiation is to try to reach agreements without causing future barriers of communications.
  6. 6. Elements of negotiation •Attitudes •Knowledge •Interpersonal Skills
  7. 7. Steps of negotiation •Preparation •Discussion •Clarification of goals •Negotiate towards a Win-Win outcome •Agreement
  8. 8. Sponsorship marketing •is typically done for promotional purposes, to generate publicity, or to obtain access to a wider audience than your budget can afford.
  9. 9. Benefits of sponsorship marketing •create visibility •increase sales •Increased loyalty •Increased pr exposure
  10. 10. How to build? •Define your product
  11. 11. Define the Target Market
  12. 12. Set Your Objectives
  13. 13. Develop a Marketing Strategy
  14. 14. Develop an Action Plan
  15. 15. Build your Sponsor Packet
  16. 16. Follow up
  17. 17. Categories •Financial sponsors -general sponsor -official sponsor - participating sponsor
  18. 18. In-kind sponsors
  19. 19. Media sponsors
  20. 20. Location sponsors
  21. 21. Labor sponsors
  22. 22. Title sponsors
  23. 23. Sponsor & Sponsree
  24. 24. Recap •Negotiation •Sponsorship marketing •Benefits of sponsorship marketing •How to build •Categories of sponsorship marketing •Sponsor & sponsoree
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