• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Marketing tools
 

Marketing tools

on

  • 237 views

 

Statistics

Views

Total Views
237
Views on SlideShare
237
Embed Views
0

Actions

Likes
0
Downloads
11
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • SCCI T-shirt <br />
  • People = empolyees <br />

Marketing tools Marketing tools Presentation Transcript

  • 1 Muhammad Eissa
  • Marketing Tools
  • Agenda • Marketing • Marketing mix • Product life cycle
  • Marketing Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
  • Marketing Mix
  • P roduct • Convenience products • Shopping products
  • Convenience products These are consumer products that the customer buys very frequently, without much deliberation.
  • Types: Stable products Impulse products Emergency products
  • stable products
  • Impulse products
  • Emergency products
  • Shopping products
  • Price • Is the most important element. • Is the attractive one. Pricing policies: •Competitive pricing. •Penetration pricing.
  • Competitive pricing
  • Penetration pricing Under this policy, prices are fixed below the competitive level. Product faces elastic demand. Raise the price.
  • Promotion
  • Place Place of DISTRIBUTION not place of MANUFACTURING .
  • 4P’s • Product • Price • Place • Promotion
  • 7P’s
  • Physical evidence • The storefront. • The employees uniform. • Sign boards.
  • Process the processes and systems within the organization that affects its marketing process.
  • People
  • 12P’s people
  • Product life cycle
  • Recap • Marketing • Marketing Mix – 4P’s – 7P’s – 12P’s • Product life cycle