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Marketing tools

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  • SCCI T-shirt
  • People = empolyees

Transcript

  • 1. 1 Muhammad Eissa
  • 2. Marketing Tools
  • 3. Agenda • Marketing • Marketing mix • Product life cycle
  • 4. Marketing Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.
  • 5. Marketing Mix
  • 6. P roduct • Convenience products • Shopping products
  • 7. Convenience products These are consumer products that the customer buys very frequently, without much deliberation.
  • 8. Types: Stable products Impulse products Emergency products
  • 9. stable products
  • 10. Impulse products
  • 11. Emergency products
  • 12. Shopping products
  • 13. Price • Is the most important element. • Is the attractive one. Pricing policies: •Competitive pricing. •Penetration pricing.
  • 14. Competitive pricing
  • 15. Penetration pricing Under this policy, prices are fixed below the competitive level. Product faces elastic demand. Raise the price.
  • 16. Promotion
  • 17. Place Place of DISTRIBUTION not place of MANUFACTURING .
  • 18. 4P’s • Product • Price • Place • Promotion
  • 19. 7P’s
  • 20. Physical evidence • The storefront. • The employees uniform. • Sign boards.
  • 21. Process the processes and systems within the organization that affects its marketing process.
  • 22. People
  • 23. 12P’s people
  • 24. Product life cycle
  • 25. Recap • Marketing • Marketing Mix – 4P’s – 7P’s – 12P’s • Product life cycle