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The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
The Social & SEO Power of Infographics
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The Social & SEO Power of Infographics

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Presentation to Indianapolis Social Media Lunch on the history of infographics at HCC Medical Insurance Services (http://www.hccmis.com) and how you to properly create/promote infographics for your …

Presentation to Indianapolis Social Media Lunch on the history of infographics at HCC Medical Insurance Services (http://www.hccmis.com) and how you to properly create/promote infographics for your online marketing campaigns. You can watch the corresponding video/audio at: http://vimeo.com/33409043

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  • 1. THE POWER OFINFOGRAPHICS@MuhammadInc @HCCMIS
  • 2. @MuhammadInc @hccmis
  • 3. PROBLEM!People dont like insurance or doctors
  • 4. @MuhammadInc @hccmis
  • 5. @MuhammadInc @hccmis
  • 6. @MuhammadInc @hccmis
  • 7. WORLDWIDE COVERAGE@MuhammadInc @hccmis
  • 8. BRAND AWARENESS@MuhammadInc @hccmis
  • 9. INCREASED TRAFFIC@MuhammadInc @hccmis
  • 10. MULTI-CHANNEL ECOSYSTEM Blog Facebook Twitter Video Other Increased Website Traffic $$$
  • 11. VS.@MuhammadInc @hccmis
  • 12. Infographic30,000,000 25M22,625,00015,250,000 1.3M 7,875,000 500,000 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov SEARCH RESULTS INDEXED@MuhammadInc @hccmis
  • 13. Infographic 201,OOO GLOBAL SEARCHES PER MONTH@MuhammadInc @hccmis
  • 14. Prepare Release Create@MuhammadInc @hccmis
  • 15. Prepare CONNECT CONTENT@MuhammadInc @hccmis
  • 16. CONNECT CONTENT Your Online Perfect Topics Trends Prepare@MuhammadInc @hccmis
  • 17. Prepare KNOW AUDIENCE@MuhammadInc @hccmis
  • 18. KNOW AUDIENCE Prepare@MuhammadInc @hccmis
  • 19. Prepare RESEARCH TOPIC@MuhammadInc @hccmis
  • 20. RESEARCH TOPIC Prepare@MuhammadInc @hccmis
  • 21. Prepare@MuhammadInc @hccmis
  • 22. Prepare Release Create@MuhammadInc @hccmis
  • 23. Create STORY IN ACTS@MuhammadInc @hccmis
  • 24. STORY IN ACTS Act Three Act One Act Two@MuhammadInc @hccmis
  • 25. STORY IN ACTS Act One Act Two Act Three@MuhammadInc @hccmis
  • 26. Create INVEST IN DESIGN@MuhammadInc @hccmis
  • 27. INVEST IN DESIGN Create@MuhammadInc @hccmis
  • 28. Create EDIT RUTHLESSLY@MuhammadInc @hccmis
  • 29. EDIT RUTHLESSLY Create@MuhammadInc @hccmis
  • 30. Prepare Release Create@MuhammadInc @hccmis
  • 31. Release ENGAGE INFLUENCERS@MuhammadInc @hccmis
  • 32. ENGAGE INFLUENCERS@MuhammadInc @hccmis
  • 33. Release LEVERAGE NETWORK@MuhammadInc @hccmis
  • 34. LEVERAGE NETWORK AVERAGE FACEBOOK USER HAS 130 FOLLOWERS Source: https://www.facebook.com/press/info.php?statistics@MuhammadInc @hccmis
  • 35. Release BE CHANNEL AGNOSTIC@MuhammadInc @hccmis
  • 36. BE CHANNEL AGNOSTIC@MuhammadInc @hccmis
  • 37. RECAP • Relate content to brand • Edit ruthlessly • Research topic • Engage influencers • Know your audience • Leverage your network • Create acts • Be channel agnostic • Invest in design @MuhammadInc @hccmis
  • 38. @HCCMIS SWEET TOOTH DENTAL INFOGRAPHIC@MuhammadInc @hccmis
  • 39. Q&A@MuhammadInc @hccmis

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