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  • 1. Regal Marine Presented By : Muhammad Shabir. Waseem Iqbal. Jawad Asghar. UCP.
  • 2. Regal Founder •Paul Kuck and Carol. •Started business in 1969... • In the hunt of a vision, they left the legacy of a new world class standard in luxury boating.
  • 3. Our People, Our Kin •Regal Marine represents the belief that all of our employees are part of the Regal family. •OUR MISSION: With God's help and a steadfast commitment to integrity, we will develop a team of excellent people and relationships to provide special customer satisfaction.
  • 4. Then and Now •However, the hope was initially set back in 1973 when the Kucks lost most of their original investment due to the energy crisis. •Today, Regal boats define state-of-the-art craftsmanship, and continue to carry Paul and Carol’s philosophy that faith and stewardship will always guide the way.
  • 5. Starting Products •The first models include a 17-feet tri-hull. • 14-feet ski boat, and a 21-feet cuddy. •1971 The company expands to a new, larger facility in Orlando, Florida. •Then they win International Marine Trades Exhibit & Conference (IMTEC) Innovation Award.
  • 6. Awards •1999 Pursuit of Quality Regal becomes ISO certified to produce even higherquality products. •2005 Co-founder Carol Kuck passes away on July 17, 2005. Recognizing the Pioneer Founder Paul Kuck passes away on September 5, 2006.
  • 7. Customer Satisfaction Awards 2006 •J.D. Power Award Regal receives its first J.D. Power and Associates Award for "Highest in Customer Satisfaction with Small Runabouts (16-19 feet)." •2007 Highest Quality •Regal receives J.D. Power and Associates Awards for "Highest in Customer Satisfaction with Small Runabouts (16-19 feet) and Express Cruisers (24-33 feet)." The Mark of Consistency Regal releases the Fast Deck series and becomes the first company to receive the J.D. Power and Associates Awards for "Highest in Customer Satisfaction with Small Runabouts (16-19 feet) and Express Cruisers (24-33 feet)" twice in a row.
  • 8. Cont… •2008 Expansion To launch the production of its new 52-feet flagship yacht, Regal expands manufacturing facilities by 135,000 square feet. 2009 3 In-A-Row For the third year in a row, Regal receives the J.D. Power and Associates Award for "Highest in Customer Satisfaction with Express Cruisers (2433 feet)." 2010 Unveiling the Showroom Come see what 40 years of innovation has led to at the Regal Factory showroom, the first of its kind in the industry open to all.
  • 9. Product Life Cycle •Regal Marine knows that great products are the keys to success. •Every new product has a life cycle that can be divided into four phases: introduction, growth, maturity, and decline. •The concept of product life cycle applies directly to Regal Marine Products since their product’s average life cycle is only about four years. Therefore they are determined to make sure that the new products they are developing have the potential to be efficient and utilize new technologies to expand their lifecycles. • Further Regal Marine introduces on average four new models every year.
  • 10. Graph.
  • 11. STRATEGY AT REGAL MARINE •Regal Marine deals with operations management strategy. •Strategy is the action plan to achieve a company’s mission. • The firm’s mission is then supported by each activity. Each activity, including the production activity has a strategy for achieving its mission and for helping the organization reach the overall mission. •These strategies exploit opportunities and strengths, neutralize threats, and avoid weaknesses.
  • 12. Cont…. CAD. CAM. Out Sourcing. Just In Time Inventory.(JIT)
  • 13. Strategies • (1) differentiation, • (2) cost leadership, and • (3) quick response. • Firms achieve missions in three ways: This means operations managers are called on to deliver goods and services that are (1) better, or at least different, (2) cheaper, and (3) more responsive.
  • 14. Summary Regal Marine, one of the US’s Third largest powerboat manufacturers, achieves its mission — providing luxury performance boats to customers worldwide — using the strategy of differentiation. It differentiates its products through constant innovation, unique features, and high quality. Increasing sales at the Orlando, Florida, family-owned firm suggests that the strategy is working.
  • 15. Cont.. Differentiation goes beyond physical characteristics to encompass everything about the boat that influences the value that the customers derive from it. Operations managers at Regal assist in defining everything about their boats that will influence the potential value to the customer.