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Due to Pakistan’s low per capita income people are finding it difficult to purchase micro-nutrients such as fish, meat, etc. It leads micronutrients deficiency especially among children and women. Micronutrients deficiency can be alleviated through integrating micronutrients-rich foods such as vegetables, fruits and livestock products into diets. But the rates of vegetables & fruits are increasing on alarming rate. People are finding it difficult even to buy vegetable and fruit to furnish their micronutrients needs.
62 percent of Pakistani population lives in rural areas and 67 percent of this population is directly or indirectly engaged in agriculture and agriculture related activities. They are producers of vegetable, fruits and livestock products. And in most cases what they are earning from their products is less than what they can earn through other means. This leads to 1) migration to cities in search of jobs 2) Reduction in agri-related activities 3) High prices for end consumers.
If the consumers are paying high and the producers is getting less; then where the whole profit has been going? This question leads us to start conduct research on vegetables, from sowing to end consumers. We find out that the use of traditional supply chain system is real problem. If the supply chain can be reduced to grower and end consumer by utilizing effective ICT measures the prices can be reduced more than 50% and earnings for farmers can be doubled.
To prove this Muhammad started Agrilinx from the Pakistan Business Incubator (BizCubator), with the startup capital of just $50 USD. Within a month Agrilinx has two display centers having more than 1000 walk in customers and about 500 home customers.
At Agrilinx customers receive quality products on low prices while growers receive high prices what they were getting from others channels before.
Agrilinx Business Model is capable of providing 2.1 Billion USD relief only to end consumers of agri-products only in Lahore.
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