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MUHAMMAD SAAD KHAN
NWFP UNIVERSITY OF ENGG AND TECH

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  • 1. COMMUNICATION
    1
  • 2. content
    Introduction
    Types
    Components
    2
  • 3. Introduction
    It is a process of exchanging information, signals, massage.
    A process of sending and receiving verbal and non verbal messages
    Considered effective when achieves desired response or feedback
    It is a two way process.
    It is a reciprocal process.
    3
  • 4. Idea
    Message
    Sender
    Receiver
    Feedback
    4
  • 5. types
    Verbal communication
    Non-Verbal communication
    5
  • 6. 6
    7%
    55%
    38%
  • 7. Verbal
    Consists of that part of a message that is encoded in words
    2 types
    Oral Communication
    Written Communication
    7
  • 8. Oral communication
    Immediate feedback
    Shorter words and sentences
    Sentence structures are simple
    Medium needs less technical details
    8
  • 9. Written communication
    Delayed feedback
    Longer words and longer sentences
    Sentence structures are complex
    Medium is more formal
    Best for permanent record
    9
  • 10. Non-verbal communication
    Consists of that part of a message that is not encoded in words
    Often reveals the sender’s feelings
    Always occurs in context, or framework
    Way of walking
    body movement
    dressing
    eye contact
    10
  • 11. 11
  • 12. Components
    Sender / Encoder
    Receiver / Decoder
    Context
    Message
    Medium
    Feedback
    12
  • 13. Sender / encoder
    Clear from its name
    If the message is in written form then the writer is encoder
    If the message is in oral form then the speaker is encoder
    Should express the message in such a way that he get the desired reaction/feedback
    13
  • 14. Receiver / encoder
    Reader or Listener of the message
    Here the message sinks
    Influenced by non-verbal factors (e.g) taste, touch, smell
    14
  • 15. context
    The thoughts/idea that comes in sender’s mind
    When you delivered that idea to others then it become message
    15
  • 16. message
    Main idea that you want to communicate
    Can be verbal symbols ( written/spoken)
    Can be non-verbal symbols
    16
  • 17. medium
    Way by which a message is communicated
    Relationship of sender and receiver affect the choice of medium
    Letter, telephone, e-mail
    17
  • 18. feedback
    Response of receiver
    Can be oral or written
    Can also be an action
    Sender need feedback
    Positive response success of communication
    Negative response failure of communication
    18
  • 19. References
    Business Communication, Building Critical Skills by Kitty O Locker and Kyo Kaczmarek Stephen
    19
  • 20. Questions if any
    20
  • 21. MUHAMMAD SAAD KHAN
    REG # 2010-PWCIV-3341
    SECTION ‘A’ , 2ND SEMESTER
    DEPARTMENT OF CIVIL ENGG
    CONTACT # 0331-9134670
    e-mail : muhammad0331@gmail.com
    21
  • 22. 22