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My experience as a indie consultant Presentation Transcript

  • 1. MY EXPERIENCE BEING AN INDIE Mugunth Kumar
  • 2. Agenda
  • 3. Agenda• How the iOS world works?• Calculating your hourly rates• Hourly rates around the world
  • 4. Agenda• How the iOS world works?• Calculating your hourly rates• Hourly rates around the world• Hiring a developer in Singapore• Median costs of an app
  • 5. Doing Business
  • 6. Doing Business• The world is changing
  • 7. Doing Business• The world is changing• The way we do business is changing
  • 8. Doing Business• The world is changing• The way we do business is changing• Coping up with changes
  • 9. Outsourcing
  • 10. Outsourcing• Hiring a third party/business to completely manage one or more processes within your company
  • 11. Outsourcing• Hiring a third party/business to completely manage one or more processes within your company• Never done for your “secret sauce”
  • 12. iOS development and outsourcing• Is the iOS app the linch pin for your company?
  • 13. Distributed teams• iOS is a specialized skill set.• WithH1Bs locked down severely by US, migration of skilled workers to bay area has almost hit zero.
  • 14. What others say?
  • 15. tap tap tap (Camera +)• SF based company• Less than 10 member team• Programmers from San Fran, New York, Austria, New Zealand, Palo Alto, Texas and various cities around the world
  • 16. Tapbots• San Jose (CA), Flower Mound (TX) and Calagary(Canada)
  • 17. Mobile Education Store• Company incorporated in Oregon• Three member team, Oregon, London and Singapore
  • 18. Advantages• Lower operations cost.• Almost zero dollars for “Office space”• Almost every dollar is spent on the product
  • 19. Disadvantages• Close to zero benefits (Healthcare)
  • 20. Rates
  • 21. Rates
  • 22. Rates• Payments are either made by hourly or daily rates
  • 23. Rates• Payments are either made by hourly or daily rates• Hourly rates in UK - £60-70 (SGD 120-140)
  • 24. Rates• Payments are either made by hourly or daily rates• Hourly rates in UK - £60-70 (SGD 120-140)• Hourlyrates in Western Europe (ex Russia) - €70-€80 (SGD 110 - 130)
  • 25. Rates• Payments are either made by hourly or daily rates• Hourly rates in UK - £60-70 (SGD 120-140)• Hourlyrates in Western Europe (ex Russia) - €70-€80 (SGD 110 - 130)• Hourly rates in United States = $120-$150 (SGD 150-190)
  • 26. Rates• Payments are either made by hourly or daily rates• Hourly rates in UK - £60-70 (SGD 120-140)• Hourlyrates in Western Europe (ex Russia) - €70-€80 (SGD 110 - 130)• Hourly rates in United States = $120-$150 (SGD 150-190)• Hourly rates in Australia - A$120-A$150 (SGD 150-190)
  • 27. Daily rates are slightly lower
  • 28. Daily rates are slightly lower• UK - £400-450 (SGD 800-900)
  • 29. Daily rates are slightly lower• UK - £400-450 (SGD 800-900)• Western Europe (ex Russia) - €500 (SGD 750)
  • 30. Daily rates are slightly lower• UK - £400-450 (SGD 800-900)• Western Europe (ex Russia) - €500 (SGD 750)• United States - $650 (SGD 800)
  • 31. Daily rates are slightly lower• UK - £400-450 (SGD 800-900)• Western Europe (ex Russia) - €500 (SGD 750)• United States - $650 (SGD 800)• Australia - A$650 (SGD 800)
  • 32. Calculating hourly rates - the wrong way
  • 33. Calculating hourly rates - the wrong way• $8000 per month Investment banker’s salary
  • 34. Calculating hourly rates - the wrong way• $8000 per month Investment banker’s salary• $8000/22 days = $364 per day
  • 35. Calculating hourly rates - the wrong way• $8000 per month Investment banker’s salary• $8000/22 days = $364 per day• $364/8 hours = $45 an hour
  • 36. Why is this wrong?
  • 37. Why is this wrong?• Insurance and healthcare• CPF (+15%)• Other perks, 13th month salary, bonus and benefits
  • 38. Why is this wrong?• Insurance and healthcare• CPF (+15%)• Other perks, 13th month salary, bonus and benefits• Cost of office space• Other CTC factors like hiring expenses
  • 39. Maids
  • 40. MaidsFull time$800
  • 41. MaidsFull time Weekly maid$800 $250
  • 42. MaidsFull time Weekly maid Spring Cleaning$800 $250 $100
  • 43. MaidsFull time Weekly maid Spring Cleaning$800 $250 $100 $800/30 ($27 a day or $3 an hour)
  • 44. Drinks
  • 45. Drinks$10.0 ($0.42)
  • 46. Drinks$10.0 ($0.42) $4.0 ($0.66)
  • 47. Drinks$10.0 ($0.42) $4.0 ($0.66) $1.6-$1.8
  • 48. How much should you charge?• Divide your yearly salary by a 1000.•A $120k salary turns out to be around $120 /hr
  • 49. My Rates• By Hour US$110*• By Day SGD 700*• *Rates are last year’s and are due for revision
  • 50. Sample Invoice
  • 51. Choices for employers• Hire a full time employee• Hire a consultant on a daily rate• Hire a consultant on a hourly rate
  • 52. Hiring costs•6 month contract with a salary of $6500 = $39000• Hiring costs - $6500• Office space cost + computer + software = $6000• CPF = $5000• Total per employee = $56500
  • 53. Cost per year•3 employees (1 for iOS, 1 for server and 1 for UI/UX)• Total for the company = $250k++
  • 54. Jobs DB
  • 55. Jobs DB
  • 56. So, how much does it really cost to build an app?
  • 57. So, how much does it really cost to build an app?• Depends on the app!
  • 58. So, how much does it really cost to build an app?• Depends on the app!• It’s like buying a home
  • 59. So, how much does it really cost to build an app?• Depends on the app!• It’s like buying a home• Youcan buy a HDB for $200k or a mansion at Sentosa for $108 million
  • 60. So, how much does it really cost to build an app?• Depends on the app!• It’s like buying a home• Youcan buy a HDB for $200k or a mansion at Sentosa for $108 million• Lets see some examples
  • 61. Preposition Builder•5 months - Approximately 20-30 hrs a month•~ USD 12000
  • 62. Demo of Preposition Builder
  • 63. Tense Builder•6 months - Approximately 20-30 hrs a month•~ USD 15000
  • 64. Demo of Tense Builder
  • 65. Median price• $7k lowest• $35k+ highest
  • 66. Median price
  • 67. Median price• Cost of making an app goes higher with iterations
  • 68. Median price• Cost of making an app goes higher with iterations• Instagram - 18 iterations to get it right.
  • 69. Median price• Cost of making an app goes higher with iterations• Instagram - 18 iterations to get it right.• Today, tomake an Instagram “clone” it might cost about $50k including server/UI/iOS dev costs
  • 70. Median price• Cost of making an app goes higher with iterations• Instagram - 18 iterations to get it right.• Today, tomake an Instagram “clone” it might cost about $50k including server/UI/iOS dev costs• Instagram +Path + Clear = $???
  • 71. Questions?