Social Networks – Social
                             Networking




DISCOS Stuttgart Workshop Dissemination • Social Netw...
What you may expect….

1. Internet development

2. Social networks

3. Use of social networks

4. Classification of social...
Internet development

      Founded 1989 by Tim Berners-Lee
      Differentiation in media
      1993 used out of CERN for...
Social networks

      A social network is a technical solution combined with a
      social phenomenon. Social networks a...
Social networks




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A.
   ...
Social networks

      Since 2003 the number of social networks has been
      increasing
      Reasons for the increase o...
Social networks

      Typical Features:
       - Personal profile
       - List of contacts/ address book
       - Users ...
Use of social networks

More users tend to use Social Networks
      Increasing popularity of communities
      Approx. 2/...
Use of social networks




Schengber, Ralf: Community-Marketing. Ergebnisse einer Studie zur Akzeptanz von Social-Media-Ak...
Use of social networks




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M....
Classification of social networks




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andr...
Classification of social networks




Cf. Hoffmann, Oliver: Die Zukunft digitaler Werbung in Social Communities. Eine umfa...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Examples of scientific content




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea ...
Thank you for your attention




DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mü...
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Social Networks - Social Networking

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Social Networks - Social Networking

  1. 1. Social Networks – Social Networking DISCOS Stuttgart Workshop Dissemination • Social Networks-Social Networking • Andrea Mühl, M. A. www.schattauer.de
  2. 2. What you may expect…. 1. Internet development 2. Social networks 3. Use of social networks 4. Classification of social networks 5. Examples of scientific content in social networks DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  3. 3. Internet development Founded 1989 by Tim Berners-Lee Differentiation in media 1993 used out of CERN for the first time Fast uprise to mass medium Platform for communication and interaction Change into personal media DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  4. 4. Social networks A social network is a technical solution combined with a social phenomenon. Social networks are the technical basis of communities. Social networks have existed since the middle of the 90‘s. DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  5. 5. Social networks DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  6. 6. Social networks Since 2003 the number of social networks has been increasing Reasons for the increase of social networks: - Increasing bandwidth - Decreasing costs and internet flatrates - Standards regarding browser and website usability - Software modules simplify the publishing of content on the internet - Increasing familiarization and trust in the internet DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  7. 7. Social networks Typical Features: - Personal profile - List of contacts/ address book - Users receive messages on different occassions DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  8. 8. Use of social networks More users tend to use Social Networks Increasing popularity of communities Approx. 2/3 of the networked world population uses social networks on a regular basis Worldwide every 11th minute online is used for social networks Increase in users (Germany) - 39% (2007) vs. 51% (2008) Increasing number of users between the ages of 35 and 49 DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  9. 9. Use of social networks Schengber, Ralf: Community-Marketing. Ergebnisse einer Studie zur Akzeptanz von Social-Media-Aktivitäten aus Nutzersicht. Münster. Marketing-Verlag-Münster, 2009 DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  10. 10. Use of social networks DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  11. 11. Classification of social networks DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  12. 12. Classification of social networks Cf. Hoffmann, Oliver: Die Zukunft digitaler Werbung in Social Communities. Eine umfassende Marktanalyse. GRIN Verlag 2009, p. 60, translated and extended DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  13. 13. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  14. 14. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  15. 15. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  16. 16. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  17. 17. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  18. 18. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  19. 19. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  20. 20. Examples of scientific content DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de
  21. 21. Thank you for your attention DISCOS Stuttgart Workshop Dissemination • Social Networks – Social Networking • Andrea Mühl, M. A. www.schattauer.de

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