Alienware Presentation Ver 2

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    Add product lifecycle

    Alienware Liquid Cooling SystemHigh-Performance Heat Exchanger: Unique, Innovative DesignInnovative Cable Management SystemCustom Metallic Finish: Noise Absorption TechnologyUltra-quiet chassis fans

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    Alienware Presentation Ver 2 - Presentation Transcript

    1. SO WHAT IS ALIENWARE…? http://www.youtube.com/watch?v=MAw7eVfxJ7E&feature=relate d
    2. THE STORY SO FAR  Alienware formed in 1996 by Nelson Gonzalez and Alex Aguila  One of the first manufacturers to have dual graphic card and liquid cooling system in their machines.  Known for its Customization, high- speed, superior graphic and stylish design.  Acquired by DELL in March 2006.
    3. THE PROBLEM  AFTER THE ACQUISITION OF ALIENWARE, DELL HAS BEEN FACED WITH THE FOLLOWING SITUATION’s: vs.  Market cannibalization of Dell’s XPS line  P.C. game market has been shrinking after the advent of the next-gen gaming consoles making sales go down of both the lines.
    4. CURRENT P.C GAME MARKET Sales Level P.C GAMING INDUSTRY Innovators Early Early Late Late Laggards Adopters Majority Majority Adopters
    5. COMPETITORS
    6. ALIENWARE’s STU’s
    7. ALIENWARE STRENGTHS  PASSION FOR TECHNOLOGY  UNDERSTANDING OF THE GAMING MARKET  WELL RESPECTED BRAND BY GAMERS  CUSTOMER FOCUS  EXPERIENCE WITH CUSTOMIZED SYSTEMS
    8. OUR RECOMMENDATION LAUNCH A NEW BREED OF GAMING CONSOLE IN THE MARKET.
    9. THE CONSOLE WAR EVEN WITH NINTENDO Wii’s IMPRESSIVE SALE,THERE IS NO CLEAR
    10. SO MANY GAMES SO MANY OPTIONS
    11. A FATHERS CONCERN
    12. TARGET MARKET 1 LITTLE BILL (AGE GROUP: 5-12)
    13. TARGET MARKET 2 MARK AND JASON (AGE GROUP 13-
    14. TARGET MARKET 3 MR. GREG AND FAMILY
    15. TARGET MARKET 4 LITTLE BILL’S GRANDPARENTS
    16. MEDIA MIX We Love to see our I like Grandchildren SONIC, come and play SUPER on the Wii with us MARIO We love DUDEWE JUST LOVE Wii GEARS OF Sports, WAR, HALO, CALL OF Wii Fit DUTY
    17. WE WANT TO TARGET THE WHOLE FAMILY
    18. PLAY THE WAY YOU WANT TO
    19.  CUSTOMIZABLE CONSOLE  PRICED HOW YOU WANT  BUILT TO YOUR SPECIFICATIONS  DESIGNED BY EXPERTS  DIRECT TO CONSUMERS
    20. BASIC COMPONENTS ON TODAY’S GAMING CONSOLE  HARD DRIVE  PROCESSOR, MOTHERBOARD  VIDEO CARD  HDMI PORT  OPTICAL DRIVE: DVD / BLUE RAY  Wi-Fi CAPABILITIES – WIRELESS CONTROLLER  NETWORK CARD  COOLING SYSTEM & POWER SYSTEM  DOLBY SURROUND SYSTEM  RAM  U.S.B CAPABILITIES.  BLUETOOTH
    21. ALIENWARE PARTNERS
    22. INNOVATIVE ACCESSORIES
    23. PRODUCT LIFECYCLE Sales Level CONSOLE GAMING INDUSTRY ALIENWARE GAMING P.C GAMING INDUSTRYCONSOLE Building on existing brand Innovators Early Early Late Late Laggards Adopters Majority Majority Adopters
    24. CONSOLE PROJECT CLASSIFICATION New Core New Improved Value Benefits Benefits Variation Radical Breakthrough Enabling Technology Platform Next Generatio n Derivative Incremental Product/ brand support Base New markets New customers Sell more Replace products
    25. ALIENWARE POSITION RANGE OF TECHNOLOGIES FULL SELECTIVE POSITION AHEA LEADER NICH NICHE COMPETITIVE E D BEHIN FOLLOWER RATIONALIZATION D
    26. IMPLEMENTATION  Set up a team of Hardware and Software Engineer.  Create a new O/S and a coding language.  Create Relationship with game manufacturer’s like EA, CAPCOM, EPIC games, etc.
    27. SO WHAT ABOUT ALIENWARE LAPTOP’s AND P.C  Slowly Phase out Alienware from the P.C and Laptop hardware maket  Make XPS the TOP LINE Gaming P.C and Laptop machine  Use Alienware as a B2B Hardware.  Target Scientific Research firms  NASA  Military
    28. SUMMARY  PROBLEM: HOW TO TACKLE THE DROPPING SALES IN THE P.C GAMING MARKET  SOLUTION: DESIGN AND LAUNCH A COMPLETELY CUSTOMIZABLE GAMING CONSOLE.
    29. THANK YOU

    + muditrawatmuditrawat, 5 months ago

    custom

    150 views, 0 favs, 0 embeds more stats

    A Presentation that i did for my B School project o more

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