Marketing information systemEvery manager has to seek the environment. But he marketer has 2 advantages.1 has disciplined ...
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Marketing Inforamtion Systems

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Marketing Inforamtion Systems,MIS

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Marketing Inforamtion Systems

  1. 1. Marketing information systemEvery manager has to seek the environment. But he marketer has 2 advantages.1 has disciplined ways of collecting information.2. has more time to interact with customer and observer competitors.Company with superior information enjoys a competitive advantageMarketers are well known of their consumption patterns.Marketing information system includes people equipments and procedures to gather sort analyze anddistribute needed timely accurate information to marketing decision makers.MIS relies on 3 things. Internal company records Marketing intelligence activities Marketing researchMIS should be a cross link b/w what marketer think they need, what they actually need and what iseconomically feasible.Internal records The order to payment cycle Sales information system Data base, data mining, data ware house.The order to payment cycle. It’s the heart of internal record. The company dealers , customer , distributers, and sales informer sendorder to firm. Sale dept prepares the invoices. And send them to different departments. Then theshipped item generate shipping and billing invoiceBut in this world we need to be fast. So the companies uses internet and extranet.h

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