PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR

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Presented by Muck Rack CEO Gregory Galant at the PRSA Digital Impact Conference in NYC on June 28, 2013.

Published in: Business, Technology
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PRSA Digital Impact Conference: Unleash the Power of Social Media: A New Take on Traditional PR

  1. 1. Unleash the Power of Social Media: A New Take on Traditional PR Gregory Galant @gregory CEO
  2. 2. Our story Misperceptions How journalists use social media What you should do about it Tracking results
  3. 3. http://news.cnet.com/8301-33619_3-57560591-275/the-most-twittery-journalists-of-them-all/
  4. 4. (Sorry for the tired analogy) What we’re going to talk about
  5. 5. Over 50% of journalists use social media to source stories
  6. 6. Journalists are on social media 24/7 looking for news, scoops and sources
  7. 7. vs.
  8. 8. 4:41 PM
  9. 9. 4:42 PM
  10. 10. 4:44 PM
  11. 11. 5:04 PM
  12. 12. 5:28 PM
  13. 13. 5:36 PM
  14. 14. It’s not just Twitter. Journalists are invading all social media platforms.
  15. 15. Start the conversation Personal analysis Find sources Find and verify images and videos Bullets summarized from a variety of official Facebook materials http://bit.ly/muckfacebook
  16. 16. Use questions as opportunities for localized content. Find story ideas, sources Shape your interview questions Explore buzz, interest surrounding a topic you’re covering Monitor what people are saying about your news organization Share your expertise, give feedbackAll bullets lifted from Poynter http://bit.ly/muckquora
  17. 17. Talking about Google+ Hosting audience Hangouts Engaging readers Analyzing news coverage Showing personality All bullets lifted from Mashable http://bit.ly/muckgoogleplus
  18. 18. Case study: How I got quoted in CNET
  19. 19. 1:58 PM (Found using Muck Rack Pro’s Advanced Search)
  20. 20. 2:25 PM
  21. 21. 2:58 PM
  22. 22. First thing the next day...
  23. 23. PR can now be quantified and justified better than any time in history
  24. 24. WhoSharedMyLink.com
  25. 25. WhoSharedMyLink.com
  26. 26. Gregory Galant CEO @gregory

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